INTRODUCTION The Rice milling is the process that helps in removal of hulls and bran’s from paddy grains to produce polished rice. Rice is rich in genetic diversity with thousands of varieties grown throughout the world. Rice has been one of man's most important foods. Today, this unique grain helps sustain two-thirds of the world's population. It is life for thousands of millions of people. It is deeply embedded in the cultural heritage of their societies. About four-fifths of the world's rice are produced by small-scale farmers and are consumed locally. Rice is the staple food for 65% of the population in India. It is the largest consumed calorie source among the food grains. India is the second largest producer of rice in the world next to China. Indian Basmati Rice has been a favorite among international rice buyers. Indian rice will is highly competitive and has been identified as one of the major commodities for export. This provides us with ample opportunity for development of rice based value-added products for earning more foreign exchange. Modern rice mills are having high capacity and are capital intensive, although efficient have been developed for obtaining rice by processing the Paddy from its raw form are playing the significant role in the development of agro processing industries. So I choosed my topic as an organizational study at Sri Sai Rice Industries to get an integrated understanding of the organization and its work culture Status of Rice Milling Units in India Rice milling is the oldest and the largest agro processing industry of the country. At present it has a turnover of more than 25,500/- crore per annum. It processes about 85 million tonnes of paddy per year and provides staple food grain and other valuable products required by over 60% of the population. Paddy grain is milled either in raw condition or after par-boiling, mostly by single hullers of which over 82,000 are registered in the country

COMPANY PROFILE Name of the company: SRI SAI RICE INDUSTRIES Year of started: 22nd August 2007 Type of company: Partnership Name of the partners: Smt. T.Venkataramamma, Smt. S.Venkataramamma, Smt. T Rekha Rani and Smt. S Lakshmi. Production products: Rice Place : Venkatagiri Hobali, Basapattana (Bagalapur) Village, Gangavati Taluk, Koppal Distic. CORPORATE VISION “To achieve a national dominance in the rice industrial sector” Sri Sai Rice Industry has been investing in developing competencies such as the automation at each processing’s of the production to deliver superior quality with total Customer Orientation. CORPORATE MISSION “Empowerment through customer satisfaction thereby providing good quality products at an affordable price”

INTRODUCTION TO THE COMPANY Sri Sai Rice Industries Known as SSRI has a leading position in the market with its main objective to carry out he activity of hulling paddy to obtain Rice, Broken Rice, Rice Bran, Husk etc. BACKG ROUND OF THE COMPANY M/s SRI SAI RICE INDUSTRIES is a Partnership firm constituted on 22nd August 2007. The partners of the firm are namely Smt. T.Venkataramamma, Smt. S.Venkataramamma, Smt. T Rekha Rani and Smt. S Lakshmi. All the partners have experience in the said business of Rice Manufacturing and Trading. The rich experience of the partners, in the business of Rice Industry has resulted in the outcome of this constitution. LOCATION OF THE COMPANY The unit gas been set up at Sy. Nos. 25/K-2-2, 25/K2 P1 and 25/K-4-4, Venkatagiri Hobali, Basapattana (Bagalapur) Village, Gangavati Taluk, Koppal District by installing imported ‘Satake make rice milling plant consisting of rubber shellers, rice whitener & siky polisher, color sorter etc., and drier plant for producing silky polished super fine rice. PROMOTERS A brief profile of the promoters is as follows hough the partnership concern is established in the name of female members of the family, the male members along with the above partners will indulge in the day to day operations of the business.Smt. T Venkataramamma aged 52 years, has been carrying on the business of rice milling & trading activities for past 20 yearsand hails from a respectable business family GOALS AND OBJECTIVES * To establish long term relationship with the customers. * Increase the market share by maximizing sales and improve the quality of the products offered. * To increase export. * Enhance the quality of products thereby utilizing the currently adopted Japanese technology in a better way. * Continues updatation of the currently adopted Japanese technology. * To induce energy conservation and pollution control system. * To adopt eco-friendly technologies and maintain environmental health. * To act as a catalyst to accelerate industrial development of the region. Manufacturing Process: Rice forms are the basic primary processed product obtained from paddy and this is further processed for obtaining various secondary and tertiary products. Step wise procedure of processing of paddy to various finished products is illustrated in the table given below. A. Cleaning Cleaning is the first step in rice milling. It enables the production of clean rice and provides protection to other milling machinery, thereby increasing milling capacity. Impurities that are lighter than paddy are removed by an aspirator. Metallic (iron- impurities) are removed by the use of a magnet. Impurities larger or smaller in size but heavier than paddy are removed by sieves B. Dehusking A rubber- roll sheller consist of two rubber roller rotating in opposite direction at different speeds, both rollers have the same diameter, but one roll rotates about 25% faster than the other. The differences in peripheral speed subject the paddy grains falling between the roll to a shearing action that strip of the husk C. Husk Separation A mixture of dehusked rice (brown rice), remaining unshelled paddy, some broken rice and husk that has been split off the paddy comes out of the sheller. This mixture is subjected to sieving cum aspiration to separate brokens and husk D. Paddy Separation Shelling is not possible to a level of 100%. The grains differ in size due to which some grains remain unshelled. Therefore, a paddy separator is used to separate the remaining unhusked paddy from husked brown rice. The unhusked paddy is returned to the dehusker while the brown rice is carried forward to the polisher. F. Polishing The brown rice is next polished to remove bran layers. Some amount of polishing is essential for easy cooking and storage, although excessive polishing reduces the nutritive value of rice. There are three whiteners, one glaze master and one silky polisher in the unit for effective polishing of brown rice. G. Grading After the polishing operation, the milled rice contains, in addition to white grains, broken grains of different sizes as well as some bran and dust. Separation of these materials must be done. Bran and dust particles are removed by aspiration. Broken rice may be separated either by a Plan sifter or by a Trieur. * Color Sorter Color sorter is used for sorting out discolored grains from the lot. Optical sensors are adopted here to compare the color of the Individual grains. The discolored grains are blown out of the main stream. * Weighing and Packing This can be manual or automatic. An automatic intake weigher receives rice in a continuous flow and releases it in exact predetermined quantities by weight. At the same time, the number of weighments made is recorded by an automatic counter, thus giving an accurate record of the total weight of material processed in the mill. The automatic bagging scale ensures dust free bagging of the finished products and records the number of weighments made, by an automatic counter. 4. Technology: The technology required for the ginning & pressing operations are De-stoner, Paddy Husker and Paddy Separator, Vertical Whitener, Humidifier Air Polisher, Grain color sorter, Pre-cleaner, GEC alstom motors, Airlocks, gear motors, couplings, elevators, sifters, graders, blowers, electronic weighing and bagging system, slat conveyor, Rotary screw air compressor, DG set, weigh bridge, electrical infrastructure and other accessories et SWOT ANALYSIS This analysis identifies the strong and weak areas as well as opportunities and threats envisaged in the Sai Rice Industry. STRENTGHS * Vast experience of all the partners in the business of Rice Manufacturing and Trading. * Labors union doesn’t exist. * It has its reach throughout the Karnataka and Tamilnadu states. * Experienced and qualified people are present in all departments. * Plant is situated at a place where raw materials are available nearby. * It provides different varieties and good quality of rice at reasonable prices. WEAKNESSES * It has concerned market at only Karnataka and Tamilnadu states but lacks its presence in other parts of the nation. * Sufficient amount of promotional policies for promoting the products do not exist in the organization. * Lack of any clear cut long term marketing strategy, or product positioning has been a major problem.

OPPORTUNITIES * Rice is the staple food for 65% of the population in India and it is the largest consumed calorie source among the food grains, hence there is a greater demand for rice both in the domestic and international market. * Globalization of Indian economy bond to increase the demand levels. * The modernization, rationalization and automation in technology implemented can reap the benefits in future. THREATS * With liberalization competition will be more from larger companies and from Asian Countries both in the domestic and international market. * Recession or political instability will indirectly throw the company into crisis. * Many industries are expanding their capacities. * Imposition of taxes, levies in comparison to neighbouring states may taper down the industry. * Lack of its product promotion and competition in the market by players also stand in the way of its development. OBJECTIVES OF THE STUDY The purpose of the study is to get an integrated understanding of the organization * To study the working of all the functional departments. * To get to know the details of Sri Sai Rice Industries organizational structure, existing strategies, work culture which would help in assessing the strengths and weaknesses of the organization. * To identify the limitations and areas of improvements to provide the suitable suggestions and means of improvements for the efficient and successful future operations of the organization.
Methodology:
Methodology is nothing but a body of methods used in a particular activity. The methodology includes the personal interaction with the finance manager. The report is based on the information & data gathered from the industry on the subject matter. For this, various meetings, interactions & interviews were held with the concerned persons. For gathering information a proforma was devised and necessary information was obtained through personal visits & interaction. This was a time bound assignment, the emphasis was made on personal Visits & interactions. The required information was assimilated by two sources. * Primary Data: This data is collected through direct contact with the managing director of the industry, and the department heads. * Secondary Data: This data is gathered from the reports, induction manuals and the internet. FINDINGS * The work schedule consists of 3 shifts. * The industry does not pay attention towards the advertising of its products. * The industry does not have sufficient amount of promotional policies, clear cut long term marketing strategies and product positioning. * During the period of study it has been found that, the company continuously for the two years had made the losses. * There are monetary and non-monetary benefits for the employees, when they have been asked to take up additional responsibilities. * The rice milling industry has got enough growth potential especially in terms of its currently adopted Japanese technology in the whole process of production. * More Emphasis is given on the automation and upgradation of the technology being used in the industry for producing the good quality and customer satisfactory products. * Number of the workers in the industry has been reduced because of the continuous automation and upgradation of the technology. SUGGESTIONS * There is a need to concentrate on the various marketing management techniques like branding, trade marking, costing and pricing techniques and various marketing methods. * The entrepreneurs have learnt from their ancestors in a traditional way. In order to further enhance the productivity, quality, customer satisfaction, effective utilization of resources and continual improvement there is a need to induce various modern management techniques in the unit. This may go a long way in widening the vision of the entrepreneurs and growth of industry at National/International level. * The management should consider some serious actions regard the bearing of continuous losses for the two years. * Interaction of the industry with other rice miller associations for the information exchange etc. * Entrepreneurship and motivation training programs for the workers/employes. * Training to unit owners in the field of 5S, TQM and benchmarking, ISO 9000 etc. * Brochure preparation and web-site launching. CONCLUSIONS As the industry does not have sufficient amount of promotional policies, clear cut long term marketing strategies and product positioning, this may result as a bigger psychological disadvantage for the industry and even the company has been bearing the continues losses for the two years. Hence it is better to find out the alternatives for the same. Sri Sai rice mill is having the capacity and the potential for succeeding in its vision much sooner thereby producing and enhancing the quality of the products by utilizing the currently adopted Japanese technology in a better way.