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Richard Branson

Strayer University Bus 520 Professor Frankenhauser

Leadership is defined as the process of influencing an organized group towards accomplishing its goals. We have learned that the leader is not exclusive in the leadership process. Researchers Fred Fiedler and Hollander recognized this and introduced the importance of the follower and the situation in the leadership process. Richard Branson is considered one of the most unorthodox business men of the 21st century. At the helm at the mega firm Virgin Group LTD, Branson has defied conventional management and leadership wisdom. Through all his accomplishments, Branson’s amazing leadership skills cannot be mentioned in a vacuum. There is an interactional relationship between a leader, his or her followers and the situations in which they interact. This paper will analyze Branson as a leader. However, because his leadership success is not mutually exclusive, his followers and the important situations that define his career will be addressed.

Richard Charles Nicholas Branson is the son of a lawyer named Edward Branson and an airline flight attendant named Eve Huntley-Flindt; born on July 18, 1950, in Surrey, England. At an early age he strived for more and this was due to “his parent’s upbringing, which taught him to stand on his own two feet.” His parents took extreme measures to encourage their children’s independence. At four years old Richard’s mother pushed him out of the car and told Richard to find his own way home from three miles away, obvious enough he got lost. Although, it was a lesson that he would never forget. At the age of ten his mother put him on a bike and told him to ride 300 miles. Soon after Richard and his two other siblings would set challenges for them selves.

Richard found success in athletics, which brought him popularity in school but caused struggle with his

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