...INTRODUCTION Braaap Company the best place for motorcycle lovers. Beginning in the small Australian state of Tasmania, braaap is designed in house and manufactured in partnership with specialist manufacturing partners from all over the world. They build ultimate motorcycle with their manufacturing partners. They wanted to promote motorcycling as a more enjoyable experience. Moreover, they build World-Class Motorcycles that are easily accessible to the customers. Braaap designs have a range of superlight motorcycles here in Australia. Their passion is superlight riding and racing. Braaap was founded by brad smith in Tasmania, Australia and has now grown into an international success and family business, the braaap family. The braaap family includes their passionate franchisee’s who are the pioneer’s in developing the the superlight industry, the braap retail experience, the braaap club and community group and the club tracks + complexes in their regions. The braaap retail concept store has been awarded some of the highest honors in business including 3x Australian Specialized Retail business of the year. In this report I will be address the key characteristics of the product and estimate their significance to the market, the promotion methods and each component of the marketing mix. Assess the marketing mix that Braaap has selected for its specific market and evaluate their combined contribution to the organization’s marketing objectives and strategies. KEY CHARACTERISTICS...
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...Posse Ride After enduring the challenges offered on the long road of the Posse ride, and becoming close with the riders, it is clear that H.O.G’s rolling rallies provide much more than mere marketing opportunities. They provide a sense of family among old friends and new acquaintances, all with the same love of the road. For many people an ideal vacation is going on a cruise or taking a trip to a warm Caribbean get away, but for the dedicated H.O.G. members the road is their vacation. Even the presence of the whole family can be seen on H.O.G.’s rolling rallies. When looking at the three fundamental purposes for the creation of Harley Owners Group in the 80’S, it is easy to see that rolling rallies fulfill all three. Although the presence of outlaw biker gangs has become nearly extinct today, there is still that negative stereotype that comes with the Harley. When you look at members of the Posse ride, and those of other rolling rallies for that matter, you see not a group of hardened criminals, but a group ordinary people enjoying what they love. You see a group of mostly middle age, normal working class people. This image shines new light on Harley owners, and helps dissolve stereotypes of the past. Rolling rallies have gone above and beyond in the aspect of enhancing the Harley Davidson lifestyle and experience. They give opportunity for members to experience being a Harley rider in a whole new way. Members are given the chance to challenge themselves on a long ride, to meet...
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...Introduction The Braaap Organisation is an Australian company specialised in motorcycles. They are driven by a vision of making motorcycling more enjoyable and more accessible. Braaap's initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands. It offers a variety of products and services to meet their demographic. There are three main key characteristics of Braaap motorcycle: they have a lifetime warranty, bike rental, and online store for motorcycle range or parts. Braaap is the only motorcycle brand in the world offering lifetime warranty. Furthermore, a wide range of product selection in stores or online offers customers ultimate flexibility in purchasing motorcycle. Braaap's motorcycle range consists of four main motorcycles which are electronic, street super elite, kids, and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also given the option of choosing from hundreds of stickers to place on their bikes as long as they do not interfere with the safety of performance of the bike. The company build their bikes to specifically fulfil the needs of adults. Braaap's design philosophy is to provide comfort and support for adults along with ease of movement. Braaap designs bikes compatible for both...
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...Assessment 1 Establish and Adjust the Marketing Mix Warso Sumarja Student ID: 1553 Diploma of Business Evening Class Braaap organisation is a motorcycle manufacturing company driven by motorcycling more enjoyable and more accessible. The Marketing Mix are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren't mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a profit. The following will discuss what the marketing mix is and a brief history of the marketing mix. It will also discuss further in detail the four P's of the marketing mix, as well as, show the relation of the marketing mix to a product offered by Verizon Communications. Research the marketing of Braaap The aim of Smith was to provide fun seeking customers with an ebullient bike riding. Evermore determined Smith set about designing his own bikes and researched the market extensively. He frequently travelled to mainland Australia where he participated in motocross events to build his reputation and accumulate knowledge from the best motocross riders. At the time Smith was a provisional driver and could not hire rental cars, so to overcome this limitation he sponsored riders to participate in the events he was...
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...In my lifetime, I've always loved to go on rides. Whether it's from amusement parks to rides in the mall I just loved them. Lots of people get scared or terrified about going on one but it never bothered me about going. I've had some of my best memories spent with roller coasters. But, there came a day when I found out about Kingda ka. Never in my life have I went on a ride like that one. Never in my life have I been this scared to go on a ride. I'm not gonna lie, I was so scared. It's such a high roller coaster and I dared myself to go on it with my dad. This ride has a max speed of 128mph and a height of 456’. I knew that I wasn’t the only one scared to go on the ride. I looked at my dad and he was perfectly fine. I was trying to make him...
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...THE RIDE OF A LIFETIME Last year, when I was still living in India something terrible happened. In India everybody in high school has a motorcycle, in the US if a teenage driver gets pulled over by a cop for speeding twenty miles per hour above the speed limit or driving with out license might end up in jail. In India there are no speed limits in cities. If a teenager gets caught by a cop speeding or driving with out license, he can get off by buying a cop a coffee or giving him $10. For me a motorcycle was something more than two wheels and metal, it was freedom for me. According to me freedom is not asking some one for a ride to school or home or on long rides beside mountains racing friends. I finally asked my mother for a motorcycle. Before I begin, I think it is important to give a little background on how I got to where I am today. As a teenager, I had a terrifying experience on a four-wheeler that led me to fear the falling off part. My cousin Sam, his girlfriend of the time, and I were riding on a four-wheeler. He decided to let her drive, and as she jerked forward attempting to take off, I fell backwards off the back. Hanging on by the bars, I could feel my head grazing the blacktop road. It caused a great deal of alarm, but I was a teenager so we continued on our way not telling anyone what had happened to avoid getting into trouble. Since then I started preferring motorcycles rather than...
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...life at a young age is learning to ride a bicycle. It was not only a new way to have fun but much more. It's a way I face any challenge life throws my way. I can still remember it like it was yesterday. I was about six or seven years old when I rode my first bicycle, and the day I learn to ride is very memorable for me. I began to realize that the other kids to ride big bikes and I was the only one still riding the small one. I knew it was time for me to learn to ride a two wheeler also known as a big kid bike. It was my parents and my brothers who taught me how to ride a bicycle. My mom and I have been practicing for a few weeks but only with training wheels. This day was different. My dad said today the training wheels are coming off. My brothers and I went to my dad's shop auto repair shop to hang...
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...So many people are afraid of riding dirt bikes. There are three wonderful reasons to why people should stop being afraid and just go ride a dirt bikes. There are so many more benefits to riding a dirt bike over not riding. Have you ever rode a dirt bike before, if not you need to. I’m going to tell you some of my whole life experiences as well as some facts that have help me to believe that everybody should ride a dirt bike. I started riding when I was 2 my dad has pictures of me. If you want to bond with your family you can do this. I am so involved that I race and if you get really good like pros you can do it for free and you get paid. One of the profitable things to riding a dirt bike is the shape you will be in. Riding takes a huge commitment and so you have to train on and off the track, I ride a road bike an hour a day, lift weights twice a week and eat right and make sure to hydrate. . Also training and riding different tracks like endurocross which is when they jump logs and tires and water and even rocks. There is desert racing which is when you ride in the desert and get the best lap time of the 12 mile distance. There is cross-country which you go across the country from Canada to California....
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...States, however, none are as exciting as Atlanta, Georgia. In Atlanta, there are many places to go and sights to see. For example, Six Flags over Georgia, Stone Mountain Park, and the Atlanta Braves Stadium, are all in or near the city of Atlanta. Six Flags Over Georgia is the largest regional theme park in the Southeast. Six Flags boasts more than 40 rides and attractions. With 11 roller coasters, 3 children's areas, 3 water rides, award-winning shows and numerous other thrill rides, a day can be spent making memories to last a lifetime. The Ninja, is my favorite. The Ninja goes up and down steep hills and even loops upside down. During the summer months, you can splash around in Skull Island, the park's huge interactive water play structure featuring dozens of water slides. My favorite water ride is Thunder River. Last year, I was lucky enough to get caught under the cool splash of the big waterfall. In October, Six Flags is transformed into a haunted theme park for Fright Fest. Halloween shows, roaming zombies and terrifying ride makeovers make Fright Fest the best Halloween experience in Atlanta! Six Flags also has water rides available to keep people cool. Six Flags also has games to play and many souvenir shops. As for the sweets, the funnel cakes are absolutely delicious. I would highly recommend Six Flags as a place to go when visiting the Atlanta area. Stone Mountain Park is another tourist attraction near Atlanta. The Park is Georgia’s most-visited attraction...
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...At that moment I knew I had it all. On Big Arbor Vitae Lake with my best friend Emily Dulik beside me, an endless supply of Cookie-Go-Packs, and the whispered melodies of the waves we slowly cruised along. After a long day of swimming, water skiing, knee boarding, and tubing, Uncle Steve has the idea of a relaxing ride before we head back upstairs to the cabin. Just about everyone declines this offer, but as soon as Emily and I hear it we were ecstatic and jump on to the brand new pontoon along with, my mom and my cousin, Jake. Emily and I grab the Wal-Mart bag of Cookie-Go-Packs and lay down on the tan vinyl, sticky with sunscreen residue. Purple skies surround us as a sundown creeps closer, and Emily and I are exhausted from the...
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...that formed this country. Although these stories reflect real events, the truth has been stretched in some of the more famous tales. The most famous patriotic stories all contain common myths the American public believes. The signing of the Declaration of Independence, Betsy Ross’ design of the American flag, and Paul Revere’s midnight ride all contain factual inaccuracies or exaggerations. When learning American history, students typically believe that all fifty-six delegates at the Second Continental Congress in Philadelphia signed the Declaration of Independence on July 4, 1776. Americans celebrate this date as Independence Day. The actual date, however, that America declared independence from England was July 2, 1776. The next couple days were spent going over the original draft written by Thomas Jefferson. The confusion of the two dates is because...
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...Cheryl is trying to hitch a ride outside of the town of Chester. A man pulls over by the name of Jimmy Carter. He tells Cheryl that he is not able to give her a ride because he has no room, but wants to do a story on her for the “Hobo Times”. Cheryl insists that she is not a hobo and is just hiking the PCT. Jimmy doesn’t take that as an answer and finally gets and interview from Cheryl. She figured she mine as well give him the interview because he would not leave her alone and it was practically impossible to hitch a ride with him there. Once finished, he goes to his truck to give her a hobo care package. She gets a ride to Old Station with Spider, Louise (Lou), Dave and Stevie Ray (their dog). At Old Station she meets up with Stacy, Trina and Olden. They all spent the night together. Her next supply box is in Burney falls which is forty miles away. As usual, Cheryl is eager to get to the box because she is low on funds and enjoys eating good food and her favorite beverage Snapple pink lemonade....
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...It’s the most wonderful day in the whole entire galaxy and one in a lifetime event. Nevertheless, you have just bought yourself a ticket to a plane ride from earth to mars. The items you probably need are a luggage bag and an annoying child (you’ll see why). When you aboard the great plane, the engineering of the incredible machinery is over the limit high quality. It’s fixed with paper, glue, and all sorts of miscellaneous items. To your left, you’ll see the captain's cabin and to the right, the passenger’s seats made with fools gold. The captain of the plane takes a sleeping pill to make him more relaxed on the fine joyride of his lifetime. When you buckle up with the seatbelt made out of tape you're sure to stay in your seat even during...
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...Instructor: Jennifer Hippensteel Eng. 111 3, September 2014 First Time Riding a Bike It was a hot June summer day. I could feel the warmth from the sun on my face as I stood in my room looking out the window watching all the other kids riding their bikes. I felt like I was the only Kid in the world who did not have a bike. I grew up in Brooklyn, New York, where there was not anywhere to ride a bike, so I never learned. When I was ten, we moved to Tampa Florida to an apartment complex and all the kids were riding bikes. Many kids don’t remember how they learned to ride a bike but, for me it was a day I will never forget. I ran down the stairs, passed the kitchen, jumped over Lady, who was our germen shepherd. She was so old that she never moved. Then I suddenly stopped as I approached my parents who were on the couch watching T.V. I sat down in the living room chair, for what seemed like forever before a commercial came on. Then I thought for a moment, how I could ask them for a bike, but my mind went blank. I just suddenly said in a loud quick voice,” Can I have a bike! I really want to learn how to ride one, and I’m almost eleven.” Then my dad said in a deep voice,” I’ll think about it.” I had a birthday coming up that next week and I was hoping that I would get my first bike. I mentioned it every day in hope that they would not forget. A few days later my parents and I were out for the day when we stopped at a yard sale, it was there I saw my first bike. It was a rusty bike with...
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...Have you ever felt as if you were living the dream? That anything bad in your life just disappeared? That’s exactly how I felt on June 1st 2015 in Troy Missouri. The sun was shining down on me as the wind blew at just the perfect speed, in which made my hair spin as if I was in a tornado. And at this moment I knew my life was perfect, and nothing could change that. But I guess I thought a bit too soon, because before all the paradise came the 13 hour long and painful car ride. The car ride felt like a never ending lecture from your parents. And the worst part about it was that there was no amazing scenery on the way there, so all you could do was stare at long fields of green and brown hills. After 13 long hours of nausea and suffering my...
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