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Rim Environmental Factors

In: Business and Management

Submitted By yugandaball
Words 1405
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1. Globalization meaning components
Globalization is that the shift toward a more integrated and interdependent world economy such as markets and production. Merging of historically distinct and separate national markets into one huge global marketplace is standardized by global products such as Coca-Cola, Sony PlayStation and so on. Companies hope to lower their overall cost structure and/or improve the quality or functionality of their product offering- increasing their competitiveness. Therefore, they seek for source of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production. Macro factors such as declining in trade barriers and technological changing are facilitating the globalization. Production dispersed to economical locations due to transportation and communication advances. New markets opened through WWW. Jet aircraft move people and goods. Global media is creating a worldwide culture. Furthermore, the word economy, trade, and FDI used to be dominated by the U.S., but the proportion of dominance has been dispersed globally and separate national economies merging into an interdependent global economic system. Consequently, these components are creating the globalization.

2. Characteristics of multinational firms
MNEs have substantial direct investment in foreign countries, which is not just an import-export business. MNEs use the active management of these offshore assets rather than simply holding them as a passive financial portfolio, and regard those operations as integral parts of the company, both strategically and organizationally. In multinational operating environments, MNEs have to deal with diverse pattern of consumer preferences, channels, and legal frameworks and so on. MNEs need to mesh cooperate strategy with host country policies in order to cope

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