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Ritcher

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Submitted By obeketo
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Richter Case
- HUngary’s Largest Pharma Intro
- May 2007 – present department’s plans for 2008 in June - tackled major IT initivatives: installing SAP enterprise wide R/3 system => facilitate expansion throughout Eastern Europe Considrations - current iT structure appropriate to meet growing demands of the overall org? - to what extent should IT at affiliates be centrally controlled - overall question: how IT could best serve the rest of the company
- Define Richter’s IT in the past and present o structure, system, strategy - Value of it to Richter - Evaluate current IT governance - Recommend in planning for the coming year Industry - growth due to growing aging population in NA, Europe & Japan - 10 major players; 1000 smaller companies
- focus: pipeline – new drugs in the process of development - 15% of sales into R&D - generics: 20-30% decrease in price after patent expiration - GENERIC DRUG COMPANIES: o majority of revenues from selling generic drugs + generic active pharmaceutical ingredients (APIs) o sell packed version of the drug under own name or o sell generic APIs to other pharmaceuticals – package and sell o strict regulatory approval o success:
 low-cost production capabilities, distribution networks and ability to navigate through complex industry regulations o highly competitive market History Richter - innovation, many patents - export to countries outside the Eastern Bloc
- distribution through Medimpex – ensure quality standards - market open up (1990s) o int. companies: tremendous resources & product quality

o marketing expertise was lacking

- 1992: o minimal technological + financial resources o split up of Medimpex – take over by Richter
 presence in US, and 15 Western countries + Japan
- mid 1990s – mid 2000s o expand partnerships,

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