...2013 Thapar University [Marketing Management Project Report On] Marketing Strategies for Northeast India Tourism Submitted To : Dr. Girish Jaswal (Marketing Management Professor) Submitted By : Amit Gill (501204003) Gaurav Bisht (501204009) Savpreet Ramana (501204040) Shivam Kohli (501204042) Sumit Vyas (501204047) CERTIFICATE TO WHOM SO EVER IT MAY CONCERN This is to certify that the project report Marketing Strategies for Northeast India Tourism submitted by Amit Gill, Gaurav Bisht, Savpreet Ramana, Shivam Kohli & Sumit Vyas students of MBA 1st year bonafide work carried out by them. During their tenure at the project, they were found to be sincere and meticulous in their work. I appreciate their enthusiasm & dedication towards the work assigned to them. I am hopeful that they will prove to be a good professional and wish them grand success for the future. Date: 3 April 2013 i|Page ACKNOWLEDGEMENT The success of any research study depends upon a number of factors among which the proper guidance from the experts in the industry and a faculty plays an important role. We would like to express our heartfelt thanks to many people. This Project is an effort to contribute towards achieving the desired objectives. In doing so, we have optimized all available resources and made use of some external resources, the interplay of which, over a period of time, led to the attainment of the set goals. We take here a great opportunity to express our sincere...
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...BUAD635 Quantitative Analysis for Decision-Making Study Guide To accompany the prescribed text: Quantitative Analysis for Management by Render, Stair and Hanna, 11th edition, Prentice Hall, 2012 Unit # 1: Overview and Introduction to Quantitative Analysis Prescribed Text: Quantitative Analysis for Management by Render, Stair and Hanna, 11th edition, Prentice Hall, 2012 – Chapter 1 Objectives of unit 1: After completing this unit, students should be able to: 1. Describe the quantitative analysis approach for management 2. Demonstrate an understanding by applications of quantitative analysis in real world situations 3. Demonstrate the use of modeling in quantitative analysis 4. Use computers and spreadsheet models to perform quantitative analysis 5. Understand the limitations of quantitative analysis 6. Demonstrate/perform break-even analysis. Scope of coverage: Concepts Development 1. Overview of quantitative analysis 2. Defining quantitative analysis 3. The approach to quantitative analysis 4. A quantitative analysis model 5. Using spreadsheet for quantitative analysis 6. Limitation of quantitative analysis Introduction Quantitative analysis for decision-making is the application of a scientific approach to solve management problems. The purpose is to help managers make better decisions. Quantitative analysis encompasses a number...
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...Vu Hoang Travel Tourist Marketing Plan MBA 652 Professor Julia Cronin-Gilmore Bellevue University Winter 2011 Sunlight Travel Tourist Marketing Plan 1. Executive Summary This document contains the marketing plan for an international travel of Sunlight Travel Tourist, a company located in California that offers a travel packages with upscale accommodations, gourmet foods to middle class and wealthy customers who seek to travel internationally. The tours will educate customers about the new environment, give them knowledge in that country and introduce them to new social environment. Initially, the tours will focus on promising markets in Viet Nam. Starting in the second year of business, Sunlight will start to enlarge its destinations to include primary business centers in Southeast Asia. This opportunity exist for two reasons: tourism is a growing industry and within industry international travel to Asia is growing much better, and there are very few providers of international travel to upscale customers. Sunlight’s target customers are high income (min. $70,000 for single person), health-conscious folks interested in popular adventure sports. They can be lawyers, bankers, executives, doctors, etc. The key buyers are located in urban areas within San Jose city of United States. Sunlight’s customers are more expected to be married. 55% are men and 47% are women. There is fast growth in the market and raising demand. In addition, more niche markets are...
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...SYLLABUS Cambridge International AS and A Level Travel and Tourism 9395 For examination in June and November 2015 Cambridge Advanced Changes to syllabus for 2015 This syllabus has been updated, but there are no significant changes. Cambridge International Examinations retains the copyright on all its publications. Registered Centres are permitted to copy material from this booklet for their own internal use. However, we cannot give permission to Centres to photocopy any material that is acknowledged to a third party even for internal use within a Centre. ® IGCSE is the registered trademark of Cambridge International Examinations © Cambridge International Examinations 2013 Contents 1. Introduction .................................................................................................................... 2 1.1 1.2 1.3 1.4 1.5 Why choose Cambridge? Why choose Cambridge International AS and A Level? Why choose Cambridge International AS and A Level Travel and Tourism? Cambridge AICE (Advanced International Certificate of Education) Diploma How can I find out more? 2. Teacher support .............................................................................................................. 6 2.1 Support materials 2.2 Resource lists 2.3 Training 3. Assessment at a glance ................................................................................................. 7 4. Syllabus aims and assessment objectives.....................................................
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...1. Task We had four countries to compare and ultimately decide which one should be the preferred European country where Fat Face should expand to. The management team at Fat face have managed to narrow it down to Croatia, Italy, Romania and Sweden. Using Macro environmental factor we aim to narrow it down further into two countries. Finally using macro, micro and other factors we seek the most suitable option. In order for our team of consultants to determine which country to select an evaluation of the candidate countries has to be executed, which should in turn provide insight into tradeoffs that should be made, allowing justified reasons to be given for the final country selected (Beim, G and Levesque, M, 2004.) 2. Introduction - About Fat Face Marketing is - “…the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives.”- Onkvist et al. It is essential that Fat Face acts better than the direct competitors and with the purpose of generating profit. Going international in itself is an enormously high cost exercise in terms of money and top management time and commitment. Therefore international expansion must generate added value not only in terms of larger sales quantities, but more. (S. Hollensen (2007)) So Fat Face needs to gain competitive advantage, by filling in a niche and using its brand image as a unique selling...
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...development. The report is divided into eight chapters. Chapter one gives the challenges of sustainable development and also describes the rationale for and preparatory process of the DEAP. The chapter introduces the district’s main profile covering the physical features, demographic, agroecological zones, and main environmental issues. Chapter two describes the District’s Environment and Natural resources of Land, Water, Biodiversity (forest, wildlife, and Dry lands biodiversity), wetlands and agriculture, livestock and fisheries. For each resource, major environmental issues, challenges and proposed interventions are identified. Chapter three discusses the Human settlements and infrastructure in Meru North District covering situation analysis, challenges and proposed interventions. Environmental challenges addressed include; waste management, sanitation, pollution, diseases, land use, demand for water, energy, materials for construction, land and wetlands degradation, policy and legislation, biodiversity loss and land tenure. Chapter four addresses...
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...CHAPTER 1 | TOURISM | 1.1 INTRODUCTION TO TOURISM Since the beginning of the time people have travelled In the early periods, people used to travel for food, water and safety or acquisition of resources (trade). But in the recent times, the word travel is also associated with pleasure or exploration. Now, Tourism is the business of providing travel, accommodation, food, entertainment to the people who are travelling for the purpose of either recreation and leisure or business. Tourism may be expressed as the processes, activities, and outcomes arising from the relationships and the interactions among tourists, tourism suppliers, host governments, host communities, and surrounding environments that are involved in the attracting and hosting of visitors. Hence, tourism is the movement of people (tourists) to a destination outside of place, where they normally live and work. Tourism is not only restricted to people (tourists) but it is also the movement of activities of the providers. For example, the services provided during the course of travel. Tourism is about involving people and knowing them better. It is not a short term process of but a long term relationship between the consumer (tourists) and provider of Tourism Service. Tourism is the collection of activities, services and industries that delivers a travel experience including transportation, accommodations, eating and drinking establishments, retail shops, entertainment businesses, activity facilities...
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...INNO NATOUR. Lesson learnt from Innovation in Nature Based Tourism Services Contact: Faculty of Economics and Public Administration „Stefan cel Mare” University of Suceava Universităţii str., no. 13, Building H 720229 SUCEAVA, ROMANIA Phone: (+40) 230 216147 ext. 294 Erasmus IP web site: www.innonatour.usv.ro Faculty web site: www.seap.usv.ro University web site: www.usv.ro 2012 Subject to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without written permission of the copyright owners. CONTENTS INTRODUCTION............................................................................................................................................ 5 DESCRIPTION OF THE PROJECT.............................................................................................................. 8 STUDENTS OF THE 20112012 ERASMUS IP ...................................................................................... 9 LECTURERS, TUTORS AND EXPERTS OF THE 20112012 ERASMUS IP ................................. 10 RESULTS OF THE ERASMUS IP INNO NATOUR 20112012......................................................... 19 FINAL REPORTS OF THE WORKING GROUPS .................................................................................. 20 INDIVIDUAL POST CASE STUDIES OF THE STUDENTS ................................................................. 44 CONCLUSIONS AND IMPLICATIONS ......................................
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...GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION FINAL REPORT ON 20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN MAHARASHTRA MARCH 2003 ΑΒΧ DALAL MOTT MACDONALD (FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED) Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Joint Director General (MR), Department of Tourism Ministry of Tourism & Culture C-1, Hutments, Dalhousie Road New Delhi – 110 001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra March 2003 Dalal Consultants & Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India Tel: (011)-3389386, 3383521. 1441/Maharashtra/A/18 July 2002 C:\websiteadd\pplan\maharashtra\Vol 1\Executive Summary Final.doc/01 Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra ssue and Revision Record Rev Date Originator Checker Approver Description This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any other project without...
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...successful completion of this project. Foreign Travel Insurance INDEX 1. | What is Insurance? | 2. | Principles of Insurance | 3. | Need of Insurance | 4. | Types of Insurance | 5. | Benefits of taking Insurance | 6. | What is Globalization? | 7. | What is TRAVEL INSURANCE? | 8. | Types of Travel Insurance | 9. | Types of Travel | 10. | What is Foreign Travel Insurance? | 11. | Objectives of Foreign Travel Insurance | 12. | Guidance to Foreign Travel Insurance | 13. | Foreign Travel Insurance Coverage | 14. | Student Travel Insurance | 15. | Over 65 Travel Insurance | 16. | Foreign Travel Insurance in News | 17. | Foreign Travel Insurance W.R.T ICICI Lombard | 18. | Conclusion | 19. | Questionnaire & Analysis | Summary Provides information on the benefits of foreign travel insurance and what is generally included. Falling ill or experiencing an accident while travelling abroad requires foreign treatment, and, with medical expenses increasing worldwide, this can lead to costs much more difficult to cover than the actual holiday. Medical expenses increase immensely if there’s need for repatriation. Compared to the expenses of an accident in a foreign country, travel insurance is extremely cheap. As a general rule, buying from a travel agent usually means paying a lot more, not to mention the fact that travel agents are often not qualified or keen to discuss the details of the cover. The circumstances may not allow a detailed inspection...
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...Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality in the 21st Century (with A. Lockwood eds) Tourism and Productivity Tourism Council of the South Pacific Corporate Plan Tourism Employment in Wales Tourism: Past, Present and Future (with A.J. Burkart) Trends in Tourism: World Experience and England’s Prospects Trends in World Tourism Understanding Tourism Your Manpower (with J. Denton) Dictionary of Travel, Tourism and Hospitality S. Medlik Third edition OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1993 Reprinted (with amendments) 1994 Second edition 1996 Third edition 2003 Copyright © 1993, 1996, 2003, S. Medlik. All rights reserved The right of S. Medlik to be identified as the author of this work has been asserted...
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...HOW TO Prepare Your Curriculum Vitae Revised Edition Acy L. Jackson and C. Kathleen Geckeis Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-142626-4 The material in this eBook also appears in the print version of this title: 0-07-139044-8 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve...
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...Review of Marketing Research Review of Marketing Research VOLUME 1 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England 4 AUTHOR Copyright © 2005 by M.E.Sharpe, Inc. All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher, M.E. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984. ~ MV (c) 10 9 8 7 6 5 4 3 2 1 CHAPTER TITLE 5 REVIEW OF MARKETING RESEARCH EDITOR: NARESH K. MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGY Editorial Board Rick P. Bagozzi, Rice University Ruth Bolton, Arizona State University George Day, University of Pennsylvania Morris B. Holbrook, Columbia University Michael Houston, University of Minnesota Shelby Hunt, Texas Tech University Dawn Iacobucci, Northwestern University Arun K. Jain, University at Buffalo, State University of New York Barbara Kahn, University of Pennsylvania Wagner Kamakura, Duke University Donald Lehmann, Columbia University Robert F. Lusch, University of Arizona Kent B. Monroe, University of Illinois, Urbana A. Parasuraman, University of Miami William Perreault, University of North Carolina Robert A. Peterson, University...
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...UNIVERSITY OF NAIROBI COLLEGE OF EDUCATION AND EXTERNAL STUDIES SCHOOL OF CONTINUING AND DISTANCE EDUCATION DEPARTMENT OF EXTRA-MURAL STUDIES. In collaboration with CENTRE FOR OPEN AND DISTANCE LEARNING MASTER IN PROJECT PLANNING AND MANAGEMENT COURSE: LDP 603: RESEARCH METHODS Authored by: Dr. Christopher Mwangi Gakuu Senior Lecturer, Department of ExtraMural studies, University of Nairobi & Dr. Harriet Jepchumba Kidombo Senior Lecturer, Department of Educational Studies University of Nairobi Page 1 of 240 GENERAL INTRODUCTION TO THE COURSE MODULE The Research Methods course is one of the first semester core courses for those learners pursuing the Master in Project Planning and Management course. You are aware that any good decision is based on facts. Facts are based on data. The data must be systematically collected, processed, analysed and presented for use. The best-known way of collecting empirical data is through scientific research methods. This is what this course module is all about. The main aims of this course unit is to: 1. Providing you with the basic information needed to understand the research process. 2. Enable you to use the knowledge to design their own research agenda on an area of personal interest or that of an organization. MODULE STRUCTURE The module is covered in Lectures. Each Lecture focuses on area in research. You will note that in each unit, there is an introduction, unit objectives, contents presented...
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...PART ONE • UNDERSTANDING SERVICES SERVICES IN THE MODERN ECONOMY As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, riding a bus, visiting the dentist, mailing a letter, getting a haircut, refueling a car, writing a check, or sending clothes to the cleaners are all examples of service consumption at the individual level. T h e institution at which you are studying is itself a c o m p l e x service organization. In addition to educational services, today's college facilities usually include libraries and cafeterias, counseling, a bookstore, placement offices, copy services, telecommunications, and even a bank. If you are enrolled at a residential university, campus services are also likely to include dormitories, health care, indoor and o u t d o o r athletic facilities, a theater, and perhaps a post office. Customers are not always happy with the quality and value of the services they receive. People complain a b o u t late deliveries, r u d e or i n c o m p e t e n t personnel, i n c o n v e n i e n t service h o u r s , p o o r p e r f o r m a n c e , and needlessly complicated p r o cedures. T h e y grumble about the difficulty of finding sales clerks to help t h e m in retail stores, express frustration about mistakes on their credit card bills or bank statements, shake their heads over the complexity of new self-service equipment, m u t ter about p o o r value, and sigh as they are forced to wait in line almost everywhere...
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