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Introduction to Management 21OCT 2:00 ~5:10 Section A * Lecture 4: Foundations of planning. * Lecture 5: Organisational structure and culture. * Lecture 6: Human resource management. * Lecture 8: Managing people in organisations. * Lecture 11: Entrepreneurship

Section B Read the case study * Go through the case study highlighting the key issues. Also link this issue to one of the concepts in the textbook (e.g., motivation or leadership……) * Determine what you think are the main contributors to the problem/opportunity the business is facing. * Determine what you think are the best solutions to dealing with the problem/opportunity the business is facing. * Choose the FOUR (4) concepts (e.g., motivation, communication, leadership, strategic management) you think are most relevant to solutions you have decided for solving the problem or taking advantage of the opportunity. * Choose ONE (1) theory/model from each of the FOUR (4) concepts that you want to apply to the case study.
In your answers you should: * Provide a list of specific management issues drawn from the scenario (5 marks). * Provide discussion on the impact of these issues to the broader organisational opportunity (5 marks). * Identify four key areas of focus and outline a theory from each area (4x2.5 = 10 marks). * Use these theories/models/concepts to provide strategies to support the identified plan. These should all link to the organisational opportunity being addressed (4x2.5 = 10 marks). * The case study should be 2-3 pages long.

Marketing Principles 23Oct Thursday 9:20 ~ 12:30 1. Chapter 8 Revision Exercises

* What is a ‘product’? Give examples.

* How are products classified? Give examples

2. Chapter 9 Revision Exercises

* What is meant by ‘product positioning’?

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