...Road King Trucks Case Analysis Road King Trucks Case Analysis Abstract This paper is an analysis of Road King Trucks’ new project which is introducing a new product into its product line. I will decide whether run the project or not. Six issues will be discussed as follows 1) importance of energy cost; 2) project’s cash flows; 3) cost of capital; 4) choose an engine 5) evaluation 6) accept or reject. We should accept the project because of the positive NPV and high IRR. We will gain $532 million in wealth which is a big money on the scale like this. The company has a bond rating of AA that makes the risk relatively low. So we should definitely say yes. Issues Importance of Energy Cost Road King Trucks, Inc. is a truck manufacturing company. The new CEO Michael Livingston arranged a meeting with the firm’s top managers and engineers considering introducing a large, public transit bus into its current product line. As the oil prices keep going high and have no sign of decreasing. Mr. Livingston thought it would lead people more likely to use public transportation. The price of gas has gone up for the 30th day in a row, and with it tempers are rising. Increased demand for public transportation is expected to continue into the spring [1]. The impact of high oil prices makes people more willingly to use public transportation and there will be an increase of riders. The company should adapt itself to the changes of market. Now it is a fashion to be “Green”. People show great...
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...ROAD KING TRUCKS CASE ANALYSIS Capital is the source of fiancé through which resources are provided. It may be debt financing or equity financing. The cost of debt financing is interest which is the before tax cost of capital, while after tax cost of capital is r (1-t). If the interest rate or yield to maturity is 6.5% and the rate of tax is 40%, it means that before tax cost of capital is 6.5% and after tax cost of capital is 3.9%. In equity finance the cost of capital is dividend. If the rate of dividend is 10%. The after tax cost of capital and before tax cost of capital are same, which is 10% as there is no tax shield available, as the dividend is not the expense, rather it is distribution of profit. The cost of equity can also be calculated by using the capital assets pricing model, which is known as CAPM. In this case under the CAPM, the cost of equity is 10.33% If a project is financed only from debt financing the cost of capital will be 3.9% and if it is only financed from equity the cost will be 10.33%. When there is no debt the WACC is equal to the cost of equity, as there is no tax shield available on cost of equity, therefore it is always on higher side but when the debt is introduced, the WACC started to fall down as the weightage of low cost of financing is increasing. The cost of debt financing is always on lower side due to tax shield. But if financing is done 40% from debt and 60% from equity, then the cost of capital will be 7.76%. The...
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...ROAD KING TRUCKS CASE ANALYSIS BUS 500D ANTHONY L. HUBBLE UNIVERSITY OF LA VERNE Summary: Road King Trucks was established by the Smith brothers in 1880 as the California Wagon Company and it has been manufacturing trucks for almost a century. The company has been looking to evaluate the opportunity of manufacturing “The Transit Bus”. The management has realized that the private vehicles have become very costly and people are becoming more and more aware about environmental impact of using private vehicles. Therefore, the management sees the business opportunity in the manufacture of “The Transit Bus”. Recently hired CEO Michael Livingston has a reputation for successfully identifying new consumer trends, he believes that the rise of gasoline prices will force more and more urbanites to public transportation. fThe company itself has a history of transformation and adaptability beginning with the Smith Bros. decision to not only seek new technologies but also implementing them to the company. In 1915 with the advent of the truck the Smith Bros. began manufacturing trucks instead of their traditional wagon line. Again in 1940 with a new name, the Road King Truck Co. began manufactruing School Buses; it only seemed fitting that the new transformation will be to adapt to rising energy costs and fuel efficient vehicles. I have prepared the cost benefit analysis based on the projected financial data provided by various departments within the Company. I have...
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...Road Kings Trucks Abstract This paper is an analysis of Road King Trucks’ new project which is introducing a new product into its product line. I will decide whether run the project or not. Six issues will be discussed as follows 1) importance of energy cost; 2) project’s cash flows; 3) cost of capital; 4) choose an engine 5) evaluation 6) accept or reject. We should accept the project because of the positive NPV and high IRR. We will gain $532 million in wealth which is a big money on the scale like this. The company has a bond rating of AA that makes the risk relatively low. So we should definitely say yes. Issues Importance of Energy Cost Road King Trucks, Inc. is a truck manufacturing company. The new CEO Michael Livingston arranged a meeting with the firm’s top managers and engineers considering introducing a large, public transit bus into its current product line. As the oil prices keep going high and have no sign of decreasing. Mr. Livingston thought it would lead people more likely to use public transportation. The price of gas has gone up for the 30th day in a row, and with it tempers are rising. Increased demand for public transportation is expected to continue into the spring [1]. The impact of high oil prices makes people more willingly to use public transportation and there will be an increase of riders. The company should adapt itself to the changes of market. Now it is a fashion to be “Green”. People show great environmental consciousness to the world...
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...New Technology in the Trucking Industry Sheila Hanson Southern New Hampshire University English Composition II (Eng.123) Professor McIntyre December 15, 2014 New Technology in the Trucking Industry Drivers who travel the interstate have shared the road with an 18 – wheeler, which incorporates a large portion of the transportation service industry (also known as the trucking industry), and have witnessed firsthand new technology working not only to protect the driver but you as well. New technology is defined as the specific methods, materials, and devices used to solve practical problems. Research has shown that new technology has been both helpful and harmful in changing the trucking industry, but was needed. The electronic log, an electronic clearance system (also called PrePass), and the on-board computer (also called EOBRs which stands for Electric On-Board Recorder) are some of the new technologies implemented by the trucking industry that are designed to improve safety, productivity, and help the trucking industry keep up with the changes of the manufacturing and distribution industry's choice to keep a lower level of inventory on hand by using the just-in-time business practice. The following table illustrates the major changes to the trucking industry by Congress that required new technology, in order for the trucking industry to comply with the new regulation. Table 1-History of Changes in the Trucking Industry Date | Event | 1935 | Congress passed the...
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...LOGISTICS TEST A) TELECOMMUNICATIONS: 1. What do “VHF” and “HF” mean in radio communications? ➢ VHF- Very high Frequencies ➢ HF –High Frequencies 2. What are the frequency ranges for these two modes? ➢ VHF- 30-300MHZ ➢ HF-3-30 MHZ 3. What do “LSB” and “USB” mean in reference to “HF”? ➢ LSB-Lower side band ➢ USB-Upper side band 4. What basic checks would you make when setting up a radio communications system for the first time in a country? ➢ Radio communication system for the first time in the country is Government or Authority approval to issue license to frequencies 5. What energy sources are required to operate an HF radio system? ➢ Electricity –AC OR DC ➢ Solar panel 6. Please give the international radio alphabet. ➢ A- Alpha ➢ B- Bravo ➢ C- Charlie ➢ D- Delta ➢ E- Echo ➢ F- Foxtrot ➢ G- Golf ➢ H- Hotel ➢ I – India ➢ J- Juliet ➢ K- Kilo ➢ L- Lima ➢ M- Mike ➢ N- November ➢ O- Oscar ➢ P- Papa ➢ Q-Quebec ➢ R- Romeo ➢ S-Sierra ➢ T- Tango ➢ U- Uniform ➢ V- Victor ➢ W- Whiskey ...
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...Unit-1: MARKET SHARE OF DIFFERENT TYRE COMPANIES IN TRUCK SEGMENT Unit-2: CUSTOMER’S PREFERENCE ON DIFFERENT BRANDS AND TYRE COMPANIES IN TRUCK SEGMENT Ambedkar Institute of Management Studies 1 Contents Unit-1: MARKET SHARE OF DIFFERENT TYRE COMPANIES IN TRUCK SEGMENT. Executive Summary: a. Introduction b. About Tyre industries in India (Background, key issues, Review of performance) c. Growth of Tyre Industries d. Various Types of Tyre segment JK’s Brief profile (Company) a. b. c. d. About JK Mission & Vision Marketing strategy SWOT analysis e. Organizational structure Objectives of the study Need for the study Limitation of the study Research Methodology of the study Data analysis & Interpretation Findings Suggestions Unit-2: CUSTOMER’S PREFERENCE ON DIFFERENT BRANDS AND TYRE COMPANIES IN TRUCK SEGMENT. Consumer Buying behaviour Indian consumer profile Objective of the study Limitation Of the study Methodology Data analysis & interpretation Findings Suggestions Conclusion Bibliography Annexure Ambedkar Institute of Management Studies 2 Executive Summary: a. About Tyre industries in India b. Growth of Tyre Industries c. Various Types of Tyre segment JK’s Brief profile (Company) a. About JK b. Mission & Vision c. Marketing strategy d. SWOT analysis e. Marketing Organization Executive Summary a. Introduction Ambedkar Institute of Management...
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...the accident, the approximate speed of the other vehicle, the weather conditions and any other information that would be useful in either shifting liability or alleging contributory negligence on the part of plaintiff/driver. Analysis of the Interview I contacted Mr. Mark Vision on March 4, 2002. He is an African American male, very tall with a slim build. He wore business casual clothes and he seemed a little nervous, but he was very respectful and well mannered. He was very forthcoming with all of the questions he was asked in the interview. He seemed very truthful and reliable and answered every question with a matter-of- fact attitude. He remembered the entire accident very vividly. He would make a favorable witness for our case, because he feels that Ms. Jane is not guilty. Mr. Vision advised me that he was on the way to work at his part-time job Saturday March 18, 2002. The reason he did not give a statement at the time of the accident, was because he is the Manager and had to be at the company early to let the other workers in and didn’t want to keep them waiting. But Mr. Vision did give the Police his contact information. It was raining that morning, so the roads were wet and slippery. Mr. Vision was driving in his Toyota truck about two car lengths behind Mr. Weston on Benson Street right before the accident. Mr. Vision was driving about 25 to 27 miles per hour and Mr. Westen was driving between 35 to 40 miles per hour. Mr. Vision states, he could see...
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...Company Analysis for BUS 4999 Team Members: Zane Gallman Ambre Franc Joel Brown Julieanna Rosa ------------------------------------------------- TABLE OF CONTENTS SUMMARY OF THE COMPANY Page 3 KEY PERSONAL Page 5 ORGANIZATIONAL STRUCTURE Page 8 MISSION, GOALS AND OBJECTIVES Page 9 ORGANIZATIONAL CULTURE AND LEADERSHIP Page 11 CURRENT STRATEGIES Page 12 INDUSTRY/COMPETITION Page 17 MARKETING AUDIT Page 19 FINANCIAL REVIEW Page 22 ANALYSIS OF MODELS Page 29 SWOT Page 29 FOUR FACTORS OF THE COMPETITIVENESS ENVIRONMENT Page 35 PORTER’S FIVE FORCES Page 39 BCG MATRIX Page 41 ABEL’S STRATEGY OF DEVELOPMENT AND EVOLUTION Page 42 HOFER’S MARKET LIFE CYCLE Page 43 PRODUCT LIFE CYCLE Page 44 HALL’S COMPETITIVENESS Page 45 VALUE CHAIN ANALYSIS Page 46 MCKINSEY’S 7S Page 47 STRATEGY OPTIONS FOR DOMESTIC V. GLOBAL COMPETITION Page 49 HUSSEY’S DIRECTIONAL POLICY MATRIX Page 50 PORTER’S DYNAMIC DIAMOND Page 51 MAIN PROBLEMS AND ALTERNATIVE STRATEGIES Page 52 WHO, WHEN AND HOW Page 54 FINAL CHOICES Page 55 APPENDICES Page 56 ------------------------------------------------- SUMMARY TravelCenters of America (TA) is one of the largest full-service travel centers in the United-States. Their main Customers are mainly professional truck drivers...
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...IN-COMPANY TRAINING REPORT ON “MARKETING STRATEGIES OF JK TYRES” COMPLETED IN JK TYRE LIMITED [pic] SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF B.COM (H) IIIRD YEAR DELHI COLLEGE OF ARTS & COMMERCE, NEW DELHI TRAINING SUPERVISOR: SUBMITTED BY: MR. HARMEET SINGH KOHLI KARAN ARORA (Marketing Manager Central Zone) ROLL NO. 336 SECTION - A STUDENT DECLARATION I hereby declare that the Summer Training Report conducted at “Marketing Strategies of JK Tyres” submitted in partial fulfillment of the requirement of B. Com(h) III Year. It is my original work and the same has not been submitted for the award of any other Degree/diploma/fellowship or other similar titles or prizes. KARAN ARORA ROLL NO. 336 SECTION - A UNDER THE GUIDANCE OF: MRS. NEHA AGGARWAL MR. PANKAJ KUMAR (FACULTY OF COLLEGE) Student signature ACKNOWLEDGEMENT It is indeed a moment of immense gratification for me to express my deepest gratitude to Mr. Harmeet Singh Kohli, (Marketing Manager Central Zone) for providing me with an opportunity to carry out this project study and help me create this report on “Marketing Strategies of JK Tyres". I am grateful to him for forecasting an excellent academic ambience...
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............................................................................................ 5 Introduction .......................................................................................................................... 7 Purpose of Report ....................................................................................................................................................... 7 Scope of the Report .................................................................................................................................................... 7 Phase I: Industry Analysis ................................................................................................................................. 7 Phase II: Test of Efficiency of Market .......................................................................................................... 7 Phase III: Company Analysis ............................................................................................................................ 7 Scope of Study ............................................................................................................................................................... 7 Limitations of Study ................................................................................................................................................... 8...
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...1. Teddy's Supplies' CEO has asked you to advise him on the facts of the case, and your opinion of their potential liability. He wants to settle the case. Write a memo to him which states your view of whether the company is exposed to liability on all issues you feel are in play. Include in your memo any laws which apply and any precedential cases either for or against Teddy's case which impact liability. Include in the memo your suggested "offer of settlement" to Virginia. Back up your offer using your analysis of the case against Teddy's Dear Mr. Moore, After an independent study and review of this case, it is my judgment that Teddy's Supplies is indeed liable for workplace and sexual harassment against Virginia Pollard. A careful review of the case also indicates that the plaintiff, Ms. Pollard, was placed in a "hostile" environment under the supervision of Steve King. While it is not illegal for one woman to work among a group of men, careful judgment should be used by the employer in determining if the work environment is suitable for males and females. As a general rule, it is not good practice to have one female working with all male colleagues. First of all, I will define these three types of sexual harassment as stated by: http://www.strategichr.com/shrsweb2/harassment_01.shtml a) “Workplace harassment is any unwelcome or unwanted conduct that denigrates or shows hostility or an aversion toward another person on the basis of any characteristic protected...
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...Saudi Arabia PEST analysis Policital factors Saudi Arabia is politically a very stable country in the Middle East since it is ruled by the Al Saud dynasty's which main goal is to concentrate on modernization and on developing the country's role as a regional power. It is general known that Saudi Arabia is the biggest petroleum exporter in the world which was discovered on March 3rd 1938. Before that the country was only a trade-based economy. The Kingdom is besides a member of the OPEC, the Organization of Petroleum Exporting Countries. It is of importance to mention that Saudi joined the WTO – the World Trade Organization - on 11th December 2005. This well-known organization reviewed the corresponding trade policies and practices in January 2012. Responsible for the developing followed by the realization of Saudi’s trade policies is the Ministry of Commerce and Industry, the MCI. To enter Saudi Arabia by air you will need a Visa and valid passport for at least another six month from the date of entry. The country has two major visa options, a travel and a working one. A working visa which should be applied through a visa agencies accredited to the Royal Embassy of Saudi Arabia. Besides a business partner, any Saudi business that “hold a majority interest in the company”1, is needed, who acts as a sponsor which is required as well for doing business in SA. Be aware, “you may be refused entry to Saudi Arabia if your passport contains evidence of previous travel to Israel or indicates...
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...| Analysis Of Indian Commercial Vehicles Industry | | | Abstract | | | This project analyzes the Indian Commercial Vehicles Industry using Porter’s Five Forces Analysis framework including the competitive positioning and RBV analysis of the different players. | PROJECT TEAM GROUP – 9 S.No. | Name | Roll Number | 1 | Ashish Kumar | 1514013 | 2 | Hari Sharma | 1514017 | 3 | Pranal Dongare | 1514033 | 4 | Souveek Bose | 1514053 | 5 | Sujatha Krishnamurthy | 1514057 | 6 | Vinod Vijayakumar | 1514070 | Industry Overview Performance of commercial vehicles industry in India is one of the most important indicators as well as enablers of economic activity. Commercial vehicles account for 3% of the total domestic market for automobiles in India1. The net sales turnover for this industry in FY2014-15 was 72,264 cr. and the number of units sold was 6.15 lakh units2. The industry is segmented into Goods and Passenger vehicles with each segment further divided into LCVs (Light Commercial Vehicles) and M&HCVs (Medium and Heavy Commercial Vehicles). A detailed classification of commercial vehicles can be found in Figure 1. Figure 1: CLASSIFICATION OF commercial vehicles Source: CRISIL Research, 14-Mar-2015 report Three major domestic players, namely Tata Motors, Mahindra and Mahindra and Ashok Leyland, dominate the industry. Strong positive outlook and space for growth has enticed foreign players, such as Volvo, Daimler and Isuzu Motors, to make...
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...ompany Case Notes Build-A-Bear: Build-A-Memory Synopsis This case illustrates the success that Build-A-Bear Workshop has achieved since its founding in 1996. A detailed description is given of the Build-A-Bear retail experience and why it is that both parents and children are drawn to this concept. Personalization, and not just customization, is the driving force. The case also highlights how founder Maxine Clark stays in touch with the customer and the employees. For Clark, management-by-walking-around is more than just a way to supervise operations. It is a way of conducting her own market research. Clark has also embraced the networking capabilities of the Internet as a way of keeping in touch with the customer. Future prospects for Build-A-Bear’s continued success are also discussed. Teaching Objectives The teaching objectives for this case are to: Introduce students to the concept of customer value creation and its central role in marketing. Allow students to analyze Build-A-Bear’s product offering in depth. Introduce the concepts involved in customer relationship management. Introduce the concepts of customer lifetime value and customer equity. Allow students to develop specific recommendations for Build-A-Bear’s future. Discussion Questions Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? ...
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