In today’s day and age there are many rules and guidelines in which business must follow. When looking back on American’s history and compare a robber baron to a present day CEO there are many seminaries and differences. A robber baron is someone who became very wealthy during the industrial age doing unethical work. Even though many robber barons created thousands of jobs, and jumpstarted important industries to the American economy. Just like our present day CEO’s of major companies. John D. Rockefeller a robber baron during the industrial age became the founder of the Standard Oil Company and Larry Page who became the CEO of Google. John Rockefeller was an American industrialist, who became a high school dropout in 1855; John Rockefeller went from being a book keeper to having near control of the north east oil companies. John Rockefeller started one of the greatest monopolies of the progressive era. The Standard Oil Company grew to dominate the oil industry and became one of the first big trusts in the United States. John Rockefeller started his career in business when he was six-teen years old at Hewitt & Tuttle, a small commission firm for producing ships. His employers where impressed with his abilities for business as well his compassion donating a percent of his earning to charity and soon gave him more responsibilities within the business. John Rockefeller went into his own business by the age of twenty as a commission merchant. He soon realized that growth and industrial materials and that is when he saw his opportunity for big business which was oil. John Rockefeller paid close attention to detail which lead to his success in business, finding new ways to grow his business. John Rockefeller worked hard enough to buy out an oil business. He soon became partners with Henry Flagler, and soon became the largest oil refinery in the world. In order to maintain control they would keep their prices very low and continued to build. Due to the great success and mind of John Rockefeller it became impossible for anyone else to compete, creating the Standard Oil Trust in 1882. The trust was very unpopular and ended ten years later.
John Rockefeller became the first American billionaire, his company became worth twenty-two billion dollars. He has completely changed the American fuel industry by defining the nature of oil production. Rockefeller truly changed the way of the distribution of resources over time by introducing new departures into the flow of economic life. In some ways the Standard Oil Company and Google are very similar. Both companies became very big and the largest in the world. The Standard Oil Company grew from keeping pricing low and buying out all other competition. While Google was coming up with new ways of how something is being searched and by keeping spam away from people that are searching on their web domain, In 1996 Larry Page created a search engine as a research projected named Google and soon became the CEO. Larry Page attended Stanford University as a graduate student where he met Sergey Brin, both had a computer science and computer science engineering. They both had similar motives with respect to the information age and the Internet to make it more useful to others. Together they created the worlds largest search engine. Before they started the search engine they wrote a paper called “Dynamic Data Mining: A New Architecture for Data with High Dimensionality," and followed it with "The Anatomy of a Large-Scale Hypertextual Web Search Engine." Which lead them to create a dummy search engine that became far more advance and useful then any existing search engines.
In 1997 they registered the name Google.com, which was originally was designed to just explore the web. Page and Brin incorporated the company in 1998. Google has created a new competiveness within the market of media. Google dominates the search engine market. Google’s YouTube dominates the market for user-generated videos. Facebook and MySpace dominate the social network market. Apple’s iTunes dominates the market for digital music downloads. Google has been considered a monopoly in the web business due to the fact that is it very hard to compete with as well Goggle constantly will keep the pressure on the others to innovate, imitate or evacuate. Larry Page is continuously introducing new service to Google. Such as a toolbar, allowing video and imagery searches. Google Maps has become a very popular navigation tool, while Google Earth allows access satellite imagery to all locations all over the world. The most ambitious project of all, Google Book Search, aims to make the contents of vast libraries of books available and searchable online, as well as an e-mail service. Google’s main priority is to organize all the information in the world and make it available and beneficial to everyone in the world with Internet access. Since its creation in 1995, Google has since evolved not only into the worlds largest Internet search engine, but is also one of the Internets largest advertisers.
John Rockefeller and Larry Page have many similarities. Both of their companies became the largest in the world, but did it in different ways. John Rockefeller gained control by having prices to sell of his oil so low that it was impossible for anyone to compete with. While Larry Page created a search engine that was better than all the others coming up with ideas that other search engines could not come up with. John Rockefeller was a high school dropout that had the mind to be a great business man. While Larry Page who educated himself wanted to create a better information source for people. American culture and markets have forever changed due to both of these men.