Premium Essay

Robert Cialdini

In: Business and Management

Submitted By vazman05
Words 3908
Pages 16
After spending a good amount of the semester discussing and learning about Robert Cialdini, it is safe to say that no good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence. After learning about Cialdini, we now know what he identifies as the six weapons of influence. The six weapons are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. By weapons, what Cialdini really relays, are the six behavioral triggers that tend to create habitual and expected compliance. To see if these influences really exist in the real world, we made trips to places where we were going to be potential customers, being sold a product or service by someone. We decided to throw some variety in our choices, and ended up visiting a car dealership, golf store, and two privately owned golf courses. This paper will bring together Cialdini’s weapons of influence, and how they were used on our ventures.
DeLacy Ford
DeLacy Ford is a new and used car dealership, located on Transit Road in Elma. DeLacy Ford is one of the largest Ford dealerships in the Western New York region. DeLacy Ford is the second largest dealership ranked by sales volume (West Herr is number one) and third largest by on the lot inventory (West Herr is one, followed by Dave Smith Ford). DeLacy prides themselves on strong family and community ties, all while treating the customer with respect, dignity and low pressure sales tactics to ensure an enjoyable car shopping experience. They offer vehicles to suit almost all types of customers. Ranging from small compact, fuel efficient cars, to heavy commercial diesel engine trucks, combined with an onsite service center, they have established themselves as a true one stop shop for their customers.
The main objective for our trip to DeLacy Ford was for Mike to look for new Ford

Similar Documents

Premium Essay

Cialdini Principles Of Persuasion Essay

...Persuasion is a definite aspect of education, both in a professor’s teaching methods and the students’ assignments for the teacher. Professors use various techniques of persuasion to influence and impart knowledge to their students on the subjects in which they are an authority to change their beliefs or attitudes towards those topics. The social psychologist Robert Cialdini (2003) discusses six principles of persuasion which are often used by people in everyday life whether unconsciously or consciously. It seems that the current theoretical and empirical studies on these principles of persuasion and various other “processes makes available to instructors a technology for systematically altering the nature of people’s beliefs and actions” (Friedrich...

Words: 1025 - Pages: 5

Premium Essay

6 Principles of Persuation

...About the Six Principles The Six Principles of Influence (also known as the Six Weapons of Influence) were created by Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He published them in his respected 1984 book "Influence: The Psychology of Persuasion." Cialdini identified the six principles through experimental studies, and by immersing himself in the world of what he called "compliance professionals" – salespeople, fund raisers, recruiters, advertisers, marketers, and so on. (These are people skilled in the art of convincing and influencing others.) The six principles are as follows: 1. Reciprocity As humans, we generally aim to return favors, pay back debts, and treat others as they treat us. According to the idea of reciprocity, this can lead us to feel obliged to offer concessions or discounts to others if they have offered them to us. This is because we're uncomfortable with feeling indebted to them. For example, if a colleague helps you when you're busy with a project, you might feel obliged to support her ideas for improving team processes. You might decide to buy more from a supplier if they have offered you an aggressive discount. Or, you might give money to a charity fundraiser who has given you a flower in the street. 2. Commitment (and Consistency) Cialdini says that we have a deep desire to be consistent. For this reason, once we've committed to something, we're then more inclined to go through with it...

Words: 572 - Pages: 3

Free Essay

Persuation Tactics

...projected self or a corporation. There are proven ways to help make you more successful as a marketer and an office politician. In a world where every e-mail, every request and every event we plan competes against other compelling demands, the skill of persuasion is essential ,The ability to persuade others is critical to success, whether you are selling cars or a new corporate strategy. Psychology and marketing Professor Robert Cialdini has examined the component parts of influence, in the lab and on the street. He has learned that persuasion is a science as well as an art. So why do you want to know it? To communicate with your customers so that they become your raving fans ,they like you ,they like to read your message ,they give positive response ,cialdini ‘ techniques are used to increase sales ,to have s more responsiveness for customers, in case you want to research for requirement ,to make customers take desired action that is favorable to you .Cialdini’ methods are used to get more responsiveness from s customers and build relationship.. So by using Cialdini’ method the possibility of gaining more responsiveness from customer’ increases s s exponentially for example you are working in a product development team and if you need some information while gathering requirements, the quality...

Words: 4218 - Pages: 17

Premium Essay

Science Says There Are 6 Reasons People Say Yes.

...Science says there is 6 reasons people say yes! The Six Principles of Influence ( Six Weapons of Influence) were created by Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini identified the six principles through experimental studies: The six principles are as follows: 1. Reciprocity As humans, we generally aim to return favors, pay back debts, and treat others as they treat us. According to the idea of reciprocity, this can lead us to feel obliged to offer concessions or discounts to others if they have offered them to us. One example of this concept was tested with Mints being handed out with the bill at restaurants. Tips increased with server giving more than three mints and telling the customer that for being great customers she gave them extra. Tips increased exponentially. 2. Commitment Cialdini says that we have a deep desire to be consistent. For this reason, once we've committed to something, we're then more inclined to go through with it. For instance, you'd probably be more likely to support a colleague's project proposal if you had shown interest when he first talked to you about his ideas. 3. Social Proof This principle relies on people's sense of "safety in numbers." If you have ever been in a hotel and read the sign suggesting reuse of towels. Hotels learned that by putting a statement saying how many guests reuse towels the number actually increases. “90% of hotel guests reuse their...

Words: 376 - Pages: 2

Free Essay

Training Excellent

...Wegman Food Markets. Wegman Food Market become famous and widely respected in the industry not only because of their success in sales volume but also because of their success in training their workers. This is due to the fact that many observers believe that the big reasons why the company stands out is because the training of the employees. Satisfaction was clearly shown in the customer face whenever they step out from the Wegman Food Market as they are happy buying and serve well by the workers. Wegman Food Market is a regional supermarket chain headquartered in Rochester, New York which is one of the top 75 United Stated supermarkets. The company was privately held and is a family-owned company started in 1916 by the Wegman Family. Robert Wegman is the chairman until his death in April 2006. Currently, Robert’s son Danny Wegman is holding the position as CEO of the company and Collen Wegman, Danny’s daughter is the president of the company. For this year, Wegmans Food Market are listed in third place in the Fortune “100 best company to work for”. Although it falls to the third places ranked behind Google Inc. and Genetech Inc. in 2007, but it holds...

Words: 2430 - Pages: 10

Premium Essay

Robert Browning

...Robert Browning Robert Browning was born on May 7, 1812, in Camberwell, England. His mother was an accomplished pianist and a devout evangelical Christian. His father, who worked as a bank clerk, was also an artist, scholar, antiquarian, and collector of books and pictures. His rare book collection of more than 6,000 volumes included works in Greek, Hebrew, Latin, French, Italian, and Spanish. Much of Browning's education came from his well-read father. It is believed that he was already proficient at reading and writing by the age of five. A bright and anxious student, Browning learned Latin, Greek, and French by the time he was fourteen. From fourteen to sixteen he was educated at home, attended to by various tutors in music, drawing, dancing, and horsemanship. At the age of twelve he wrote a volume of Byronic verse entitled Incondita, which his parents attempted, unsuccessfully, to have published. In 1825, a cousin gave Browning a collection of Shelley's poetry; Browning was so taken with the book that he asked for the rest of Shelley's works for his thirteenth birthday, and declared himself a vegetarian and an atheist in emulation of the poet. Despite this early passion, he apparently wrote no poems between the ages of thirteen and twenty. In 1828, Browning enrolled at the University of London, but he soon left, anxious to read and learn at his own pace. The random nature of his education later surfaced in his writing, leading to criticism of his poems' obscurities. In 1833...

Words: 2803 - Pages: 12

Premium Essay

Tgether We Stand Letter

...Together We Stand Letter Outline Heydi Maldonado – Paz Edgar Serrano HUM/114 August 04, 2011 Randy Stinnett Outline: Together we stand letter I. Introduction: Several children and adults in our community have been developing extensive and similar illnesses. This is not clearly a case of genetics; this is a problem that started since the development planning and execution of our community The purpose of this letter is to let the people know what is happening in our community and create conscious to step up and unite in a fight for justice. “An informed citizen is the only true repository of the American will.” Thomas Jefferson (Official Website of Erin Brockovich, 2010). II Body Paragraph #1 A. Due to the unsafe chemical disposal the town’s water has been contaminated with chromium 6. * Health effects to the public: cancer, cramps, or paralysis and may also damage the respiration tract. * Upon termination chromium acid is formed, which decomposes the organs. * Wastewater is being flushed into our water every day. III Body Paragraph #2 B. Company’s unsafe chemical-disposal. * The company has been practicing unsafe disposal for twenty plus years. * Keeping it a secret from the community. * How could this have happened? IV Body Paragraph # 3 C. Action that needs to be taken. * Minimize the amount of...

Words: 422 - Pages: 2

Free Essay

Governance in Zimbabwe

...Name Lawrence Surname Mukuku Course Governance in Zimbabwe 1. The negotiations for transition in Zimbabwe were essentially about preserving white interests in Zimbabwe. Discuss in relation with the (i) The Home-Smith Settlement Proposals, (ii)Détente, (ii) The Anglo-American Initiative, (iii)The Geneva Conference and (iv) The Malta Conference During the struggle of Zimbabwe, when the war between the nationalist and the Smith regime was intensifying efforts were made by various countries such as Britain, South Africa, United States of America, Zambia, Botswana and Malawi to find or to implement peaceful ways by which Southern Rhodesia would achieve its independence other than violence. These strategies included the Home Smith proposals, Détente, The Anglo-American Initiative, The Geneva Conference and The Malta Conference. However these failed to achieve independence in Southern Rhodesia as they entrenched the interests of the whites, and failed to gain favour in the eyes of the nationalist. This essay will look at how each of these talks entrenched the interest of the white settlers. Home- Smith settlement proposals 1971-4 The period from 1971-1974 was a period marked by the Anglo- Rhodesian settlement proposals. For the first time during this period Africans became the masters of their own fate. The period also marked the emergence of African National Council by Muzorewa and Zvobgo and the intensification of the armed struggle. (Ngunyoni...

Words: 2266 - Pages: 10

Free Essay

Human Clonoing

...| Become A Critic | | | By Robin Ornellas | 11/6/2011 | | Criminal Minds, lets us see what a serial killer might feel, as they portray there victims through a profilers mind. There is a team of 5 FBI’s, that lives and breathes, every move of a serial killer, that is about to kill again on the streets. Every one of the profile team has an ability to understand, what the next move might be to their UN sub (serial killer). As they visit a crime scene together, they sort out in their profile minds, why the killer has picked their victims and why they like to kill all of the same kinds. As the profilers from the FBI talks out and brainstorms the evidence together, they make you feel as you was thinking and feeling what the serial killer was at the time of the murder. One scene, made you feel that it could have been a sexual predator, because of some kind of sexual abuse they might have went through as a child, from their mother or father. The brutality of the murderer on his woman victims would kill and cut their eyes out before he would sexually abuse them. The profilers combined their thoughts together and came up with all the victims were in the age range from 30-40 and all had burnet hair, like his mother. The computer whiz profiler punches in all the criminals, with a sexual charge and that might have been an orphan because of sexual abuse as a child. It narrowed it down to about 5 UN subs to choose from, in the city the murders happened in. The profilers...

Words: 372 - Pages: 2

Free Essay

Home Depot

...MIDTERM – THE HOME DEPOT’S ORGANIZATIONAL COMMUNICATION Organization Communications Mgmt 305 Potomac College  Abstract This paper will analyze the culture of The Home Depot and its communication practices. This will be accomplished by examining the dimensions of the organization’s structure. The Home Depot’s sociability, power distribution and job autonomy, degree of structure, achievement rewards, opportunities for growth, tolerance for risk and change, conflict tolerance, and emotional support will be used to determine if the organization has a Theory Y culture.  Introduction Home Depot is considered to be one of the top ranking home improvement organizations. The mission statement of this organization was formulated around being “committed to maximizing long term shareholder value while supporting management in the business and operations of the company, observing the highest ethical standards and adhering to the laws of the jurisdictions within which the company operates” (Homer TLC INC, 2010). The Home Depot transformed the “home improvement industry” by providing a well round reputation for products, corporate governance and strong values within the community. The purpose of The Home Depot remains to build relationships, have social responsibility, and concrete ethics as an organization. Employees are respected, offered growth and reputable incentive plans. Public policy makers and Home Depot collaborates on ideas to assure prosperity in our society. Home...

Words: 2579 - Pages: 11

Free Essay

Project Failures from the Top Down Can Marchionne Save Chrysler Suggestions and Rise Up Challenges

...------------------------------------------------- Project Failures From the Top Down: Can Marchionne Save Chrysler When Chrysler merged with Fiat on June 10, 2009, there was cause for hope and optimism. After an endless string of bad news, perhaps, the auto industry was not dead yet. On paper it looked like a good deal for everyone. Fiat would return to the US market and sell its popular 500 (Cinquecentro), Chrysler would acquire a line of cars that consumers might actually buy, and tens of thousands of workers would keep their jobs. But the real prize might just be Sergio Marchionne, CEO of Fiat and now CEO of FiatChrysler. When he first became CEO of Fiat in 2004, Marchionne inherited a company on the brink of failure. It manufactured a lackluster product line and had suffered more than $12 billion in losses over the previous five years. To transform the company he embarked on several strategic and operational projects. He fired senior managers, upended a bloated bureaucracy, and brought a team of young aggressive managers on board. Then, he reviewed all projects and killed those that could not pass the market test. And he hired new designers, and demanded a portfolio of exciting projects that would bring customers back to dealer showrooms. In less than three years he succeeded in one of the most impressive turnarounds in automotive history. Now, as part of his plan to grow Fiat into a global competitor he has taken on Chrysler. But, can he perform his magic again? Can he save...

Words: 1235 - Pages: 5

Premium Essay

Examining Frost

...Examining Robert Frost’s Poem: Stopping By Woods On A Snowy Evening William R. Spicer, Jr. ENGL 102 Composition and Literature April 23, 2012 Examining Robert Frost’s Poem: Stopping by Woods on a Snowy Evening Stopping by Woods on a Snowy Evening has been my favorite poem since the fourth grade. Mrs. Brown, my English teacher, discussed the poem during the week before Christmas break. The entire school was buzzing with excitement at the upcoming holiday and when she introduced the poem, it seemed like everyone and everything slowed and we were transformed to a quite snow-covered forest. The question I chose to answer is about the symbolism in the setting of this poem. In our text a symbol is defined as a person place or thing in a narrative that suggests meaning beyond its literal sense. The simplistic setting represents the author’s need for peace, rejuvenation and a reminder of home, before he starts out again on his journey. Few places can be considered as comforting and peaceful and lovely as a familiar forest covered in snow. Since the writer was not afraid of being alone I believe he must be very familiar with the forest and probably grew up near it. The wood behind my house was a very special place for me. In the summertime it was a place to build forts and have adventures with my friends. On cool summer nights, it’s where my friends and I would pitch a tent and tell scary stories by flashlight. My family and I would go on hikes and discover a new place...

Words: 757 - Pages: 4

Free Essay

Intel

...Intel is known as the world’s largest chip manufacturer, based on revenues. The company mainly influenced the development of personal computers due to their invention of the world’s first microprocessor in 1971. Michael Moore, the cofounder of Intel, established Moore's Law which says that the number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every two years. This builds the basis for the semiconductor industry of setting up their future development plan. Over the years, Intel fulfilled this rule and did not stop to improve its microprocessors all the time. Intel developed further over the years from just manufacturing microprocessors to providing platform solutions. One main customer of Intel is Hewlett-Packard, a major operating IT company in the world which produces computers as well as smartphones. Their buying centre consists of a team of 16 representatives from event marketing, procurement, and executive management. This team is considered as... Intel is known as the world’s largest chip manufacturer, based on revenues. The company mainly influenced the development of personal computers due to their invention of the world’s first microprocessor in 1971. Michael Moore, the cofounder of Intel, established Moore's Law which says that the number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every two years. This builds the basis for the semiconductor industry of setting...

Words: 936 - Pages: 4

Premium Essay

Poem

...chose to write about is called “Stopping by Woods on a Snowy Evening” Written by Robert Frost. The poem is from the point of view of an old man who has been riding through the woods and stops. It is the middle of the night and he is watching the snow fall as we can plainly see from the lines “He will not see me standing here/to watch the woods fill up with snow” and “between the woods and frozen lake/ the darkest evening of the year.” To me it seems that the idea of this poem is stopping and enjoying little things in life, even things like a snowy wood in the middle of the night. Something so simple could be very beautiful if you take the time to notice it. The poem also seems to give the idea that we can enjoy little things in life but not forget our important obligations. This idea is expressed in the lines “But I have promises to keep/ and miles to go before I sleep/ miles to go before I sleep.” I can’t say I can personally relate to this poem. I do however agree with the idea of it. I think it’s very important to take breaks in life. If someone works to hard and takes everything too seriously they will miss out on little things in life. I enjoy nature and being outside so this poem relates to me in that way. I can easily see myself stopping just like the man in the poem to watch the silent woods for a moment. Things like those woods that can keep a person sane. In this poem Robert Frost uses a very effective rhyme scheme to keep a smooth rhythm. He uses a chain...

Words: 490 - Pages: 2

Premium Essay

Symbolism of a Journey

...of imagery, tone, symbolism, and everyday understanding, among other things throughout their works. Without imagination however, I don’t believe it would be possible to truly get what each writer has intended their work to mean. You have to look close and pay attention to be able to visualize the symbolism in each of these literary pieces. In Robert Frost’s poem “The Road Not Taken”, and Jean Rhys’ short story “I Used to Live Here Once”, the consistent theme between the two would be; no matter who you are, you are the only one who chooses the road you take for your life’s journey. In other words, you choose your own destiny. And although they took different ways to say it, both Rhys and Frost use imagery, tone, and symbolism frequently to enhance the telling of their literary works. There are many people who travel a distance in life to find the path they should take or to remember the path they once took. In the poem “The Road Not Taken”, and the short story "I Used to Live Here Once", there are many similarities and differences. The authors’ use of describing a path helps them personify life’s journeys and self-reflection. Robert Frost uses imagery to describe two different journeys in life that could have been taken. “Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth.” (Clugston, 2010) As Frost writes in this first paragraph, he expresses the...

Words: 2096 - Pages: 9