...INTERNATIONAL MANAGEMENT INSTITUTE,NEW DELHI Assignment Written Analysis of Cases Rocky Mountain Mutual : Promoting Fun or Fitness? Submitted By : Sachin Watts 14PGDM046 Persuasive Memo on Fitness Center at Rocky Mountain Mutual To: Mr. Zachary Evans, Vice President of Operations From: Joseph Mirola JM Date: July 13,2014 Subject: Company Fitness Center makes a profit Thank you for allowing me to explain to you the benefits of having the company fitness center. Company reports indicate that the Fitness Center has led to an overall decrease in employee absenteeism, reduction in employee medical costs, and an increase in productivity. Employees who have taken advantage of the Fitness Center miss half the amount of work days than employees who do not use the fitness center. This claim can be substantiated by the data attached with the memo. Also the medical costs are affected in a huge way given below : • Frequent users (10% using 3 times a week): Average medical cost of $100 per year. • Average users (25% using once or twice a week): Average medical...
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...Assignment 1 Written Analysis & Communication | Rocky Mountain Mutual: Promoting Fun Or Fitness? | Alok Kumar Nanda | In today’s date obesity and its health related issues have reached epidemic levels in USA. Every year close to 120,000 preventable deaths occur due to obesity. Also an obese person is likely to spend $1,497 more annually on health issues1. Obesity also acts as an initiator to other ailments related to heart, diabetes etc. This has an adverse effect on the insurance sector as the number of claims increase substantially leading to higher premiums and consequently large numbers of people are falling off from the radar of healthcare insurance. Rocky Mountain Mutual, our company, is one of the faster growing companies in the insurance sector and it is imperative that the management takes the problem of health and related issues head on. The best way to do this is to start from within the organization. Health has to be made a part of the work culture and seen as an important offering to the employees. Keeping all these facets in mind the fitness centre was built at the new headquarters in Utah. Many studies have tried to relate the effects of regular exercise and fitness to the productivity of people in workplaces. It has been found that exercises hold immediate benefits for affect and cognition in younger and older adults2. Regular exercises as a routine leads to the development of following cognitive abilities:- a. Improved Concentration b....
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...Executive Summary rocky mountain is a three years old insurance company in suburban and remote area of utah. It has a fitness centre featuring an indoor walking running track and most of the employees visit this fitness center. The establishment cost for this center was around one million dollars and the rubbing cost as of now is also very high due to maintenance and the other services. Keeping this in view Zachary Evans the new VP, operations of the company plans to shut down the fitness center to cut the expenses of the company. On proper analysis of the situation I come to the conclusion that the fitness center should remain open and it should be made available to more number of people by encouraging them to join the center. Word Count: 99 Table of Contents Serial No. Contents Page No. 1 Situation Analysis 1 2 Problem Statement 1 3 Options 1 4 Criteria 2 5 Evaluations of options 2 6 Recommendations 3 7 Action Plan 3 Situational Analysis The fitness center of rocky mountain is in debate this year after the appointment of the new VP, operations Zachary Evans, However in view of joe Mirola fitness center is a necessary requirement of the company to increase the efficiency of the employees and to attract the new employees from nearby area to come to rocky mountain. Looking at previous two year trends the employees who use fitness center take 50% less leave as compared to other employees and...
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...[pic] Written Analysis and Communication (WAC) Assignment Case: Rocky Mountain Mutual: Promoting Fun or Fitness Submitted By: Roll No-09 Student of EX-PGDM 2015-16 ROCKY Mountain Mutual Date: 18 Jun 2015 To: Zachary Evans Vice President of Operations From: Manager Claims. Subject: A report on Fitness Center at Rocky Mountain Mutual, as a long term benefit and continuation of the fitness centre. Thank you for inviting me to prepare a report of the benefits of fitness center in our company. From last few year reports indicate that the Fitness Center has led to an overall decline in employee absenteeism, drop in employee medical costs, and an enhance in productivity. Therefore, I attached details of the report for your review and consideration of fitness center in our company. Executive Summary: The Rocky Mountain Mutual is growing insurance company, the newly established headquarter situated far from the city. Fitness centre has been motivational factor to our young employee to work in the company, in contrast other competitor don’t have any fitness center. A review of company report identified that the fitness center helped to drop employee absenteeism, reduced company medical cost, and increases employee productivity which lead the financial asset of the company. It is true that participation of employee in fitness centre is not satisfactory as per our expectation. Hope appropriate attention with key leadership...
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...According to a study performed by researchers at Stockholm University and Karolinska Institute that was published in Journal of Occupational and Environmental Medicine and many other scientific studies we all read about in the newspapers, devoting a part of the work time to physical activity can lead to higher productivity and it improves people’s health. Our company records of the past two years, when the fitness center was operational, indicate that there has been an overall decrease in employee absenteeism, reduction in employee medical costs, and an increase in productivity. The decrease in the medical cost can be seen as follows: No./Percent of employees Users of Fitness Centre (in a week) Medical cost per person Total medical cost 25/10% >3 $100 $2500 62/25% 1-2 $300 $18,600 163/65% 0 $500 $81,500 Also, the users of fitness center missed on average only 6 days per year, which is half as many workdays as non-users missed. It didn’t miss my notice that not many people were using the facility. Hence I decided to institute a Wellness Program for my department. It has been eight months since the Program began and I can see a rise in productivity by 18 percent and sick days have come down by 5 percent. I am in talks with my colleagues in different departments and I believe that I can make them understand the importance of the Wellness Program and the fitness center. As and when the Wellness Program spreads to other departments there will be a major increase in the...
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...door with the aroma from the pumpkin pie, pot roast, and cheesy mashed potatoes being made in the kitchen. Then, the family across the street decorating their 10 feet Christmas tree through the window with ornaments as colorful as the rainbow and lights as bright as the sun. With that being said, you would see Christmas lights on each house and everyone in the neighborhood singing Christmas carols. You wouldn’t even be able to drive your lifted 2013 Chevrolet due to how much snow would be on the roads. The only way you could see people getting around are the teenagers on their bright blue or bright pink snowmobiles. If you were to also go down to the Southern Rocky Mountains, you would see kids of all ages and adults snowboarding or skiing. Swishing from side to side and doing tricks like no other down this ginormous mountain. Many people don’t see the joy in the freezing cold, but I choose thirty degrees over ninety degrees any...
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...In the 19th century no railroad went further west than St. Joseph on the Missouri border. Several people advocated for the construction of a transcontinental railroad to increase trade and unify the country. Congress rejected the idea several times because of different obstacles. Finally, Theodore Judah drafted a plan the solved two of the problems with previous plans. He explained how to finance the railroad and found a route through the mountains. Theodore Judah went west and began to build the first railroad tracks in California in 1854. He hoped to one day connect his railroad to a transcontinental railroad. The Sierra Nevada Mountains, however, remained a massive obstacle. Eventually, he found a route that could take the railroad through...
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...pictures caught at Yellowstone. This park has an abundance of geysers, hot springs and also one Supervolcano. Supervolcanoes have the ability to kill billions of people and destroy a whole continent; the magma of this volcano can reach up to 1000 cubic miles away. Although it is not to fear now, civilians still may ask: what is a supervolcano, when did the last one erupt, and what would happen if one erupted today? A hotspot is developed above a mantle plume. A mantle plume is an area of warm, rushing mantle; only 35 of these exist in the entire world. The hotspot can produce magma that rises up to the rigid plates of the lithosphere, yet unable to break fully through, thus creating a supervolcano. Supervolcanoes form depressions, not a mountain like the composite volcanoes. When these supervolcanoes are growing, they merely look like a small hill or a bulge in the ground until ready to burst. The pressure underground keeps building up until it can no longer hold it in. "A super-eruption is the world's biggest bang", says Prof. Bill McGuire of the Benfield Greig Hazard Research Centre at the University of London. "It's a volcanic explosion big enough to dwarf all others and with a reach great enough to affect everyone on the planet." The modern man to this day has not witnessed a supervolcano explosion. The most recent supervolcano eruption did not occur at Yellowstone, but in Toba, Indonesia. This event occurred 74,000 years ago and had the potential to trigger another ice age...
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...American Experience, "Transcontinental Railroad" is about the Transcontinental Railroad that was known as the engineering marvel in the 19th Century. This railroad opened up new economies in the West of America. Many conflicts occurred with the labor force, between Theodore Judah and Charles Crocker before the railroad was even built. The Transcontinental railroad caused many problems from it being built and people trying to help for their own purposes. In the end it changed the lives of the Chinese, Mormons, Plain American Indian Tribes and American forever. In the beginning Judah came up with a plan on how to build the railroad but Crocker took that over once he realized the contracts that Abraham Lincoln gave them to build from the East...
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...Conservation is the appropriate use of land controlled by humans to ensure the elimination of potential waste of natural resources. Preservation is leaving land and the natural resources it has maintaining its natural state; protecting it from any harmful human manipulation. I believe humans can harvest forest resources in an environmentally friendly way. Although not left in its natural state managed to do away with misuse and make the most of the natural resources for future generations to benefit from. Watching the Bridger Teton video and soaking in the spellbinding and breath taking scenery of Yellowstone; I can clearly see where the debate can become heated. The beauty of Bridger Teton is one of a kind, and the idea it will one day be gone or in a state nowhere its current grander is a frightening notion. However, so is the energy crisis America will face in the coming years and generations to that will follow. If the lands of the Greater Yellowstone, will be used for their natural oil and gas resources this will entail the drilling, construction of roads and pipelines the possibility of maintaining its current state seems impossible. I am inclined to believe as stated in the Bridger Teton piece “I’m not against oil and gas exploration, per se, in Wyoming. I am against it in some of these areas that are unique.” If we can preserve “the heart” of Yellowstone and conserve additional lands in Wyoming it is possible to reap the benefits of these luscious lands. ...
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...Jimmie Hill A.P U.S History Mr. Peterson 9/5/12 Lewis and Clark exploration American history is accompanied by a long list of explorers who first discovered and who explored the massive continent. All of the explorers had an impact on the development of America. The Lewis and Clark expedition, also known as the Corps of Discovery, stands prominently at the top part of this list. The Lewis and Clark Expedition has had a significant political, social, and economic effect on America. They were the first to map out the west and set off westward expansion. Without the success of the expedition growth of America would have taken five times as long, as predicted by Thomas Jefferson. The Expedition had a drastic political effect on The United States of America. The area in which the expedition was to explore was very close along Spanish territory and a portion of the expedition was in Spanish territory. The Spanish government was very uneasy with the Corps advancing towards them because they thought The United States was attacking them. They dispatched a small group to intercept the Corps however they nearly missed them. Another political impact was the now issue of Indian relations. America just acquired a great deal of land that was formerly owned by Indians and they now had to explain to them that the land was no longer theirs and that they were now a part of the United States. Indian relations would be fine until they were forced to move off their land. The United States...
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...Many people did not believe industry was developed enough and this idea was plausible. The doubts stemmed from the obstacles of finance, natural barriers such as the Rocky Mountains, the Sierra Mountains and the Mississippi River, and sheer impracticability. As years passed, the mass migration to the West especially due to the Gold Rush made the requisite for a transcontinental railroad crucial. “The project for construction of a great Railroad through the United States of America, connecting the Atlantic with the Pacific Ocean, has been in agitation for over fifteen years.” (Judah) In 1862 and 1864, the Pacific Railway Acts were passed which granted the railroad companies twelve million acres of land and twenty seven million dollars from the government to support the construction of the railroad. Railroads were not considered a government service, so they had to be built privately by companies. But the government supplied...
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... The myth ¨A Blackfoot Legend¨ came from the tribe named Blackfoot (siksika). They got the name for the dark colored moccasins they wore.They lived on the Great Plains of Montana and Canadian provinces. The tribe originally came from Asia and later moved to northern Montana. The Blackfoot people still live there today, a total of around 25,000. Blackfoot is a common Native American group. One of the most common chiefs was Crowfoot, who lead the people in Canada during the 19th century. He created peace between the Blackfoot nation and the Canadian government. The culture for the Blackfoot people was not much different then the culture today; the kids played and hunted for food. Women were more respected. They took care of the house and the children. Men took care of the food and went to war when help was needed. There was a slight decrease in population because of an outbreak of smallpox. The Blackfoot tribe believed in many gods but the most popular was sun god, also believed in the supernatural god named Napi, meaning ‘The Old Man’. Blackfoot tribe also believed the animals had powers of their own. This tribe was very independent and is easy to see the amount of respect inside the tribe just from this story “A Blackfoot Legend”. The myth “A Blackfoot Legend” is a creation myth. It shows the tribe’s view of how the earth was created. This Myth explains the way the man and women created the way of the land. The man would have the first word on the new law and the woman would...
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...#3 Danielle Liberatoscioli The article I have chosen for this assignment is titled “Climate change accelerating death of Western forests” by Trevor Hughes. This article is about how the aspen and pine forests of the Rocky Mountains are dying off at a fast rate due to climate change. Wildfires and drought are two of the main causes as to why the forests are depleting. The main underlying issue is climate change. The article goes into talking about how if the emissions of heat-trapping gases continue at the rate they are at, the area suitable for Rocky Mountains lodge pole pine will decline drastically. The National forests play a key role in the economy for Colorado. National parks in the states of Colorado, Montana and Wyoming host around 11 million visitors a year. This generates $1 billion in tourist spending. With the land changing, due to the climate changes, they landscape could significantly change. This could result in tourist and visitors no longer wanting to visit the areas. The article talks about how the trees grow in different areas depending on the seasons. If climate change alters the cold in the winter and the hotness of the summers, the trees will no longer continue to grow in those spots. Stephen Saunders, President of the Rocky Mountain Climate Organization said, “If we continue changing the climate, we may bring about much more fundamental disruption to these treasured national landscapes. I believe this article ties in directly with what we are learning...
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...Unit 3 Case Montana Mountain Biking Jerry Singleton founded Montana Mountain Biking ( MMB) 18 years ago. MMB offers one week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountain biking expedition; about 80 percent of the riders on any given expedition are repeat customers. Jerry is happy with this high repeat percentage, but he is worried that MMB is missing a large potential market. He has been reluctant to spend a lot of money on advertising. About 10 years ago, he spent $ 80,000 on a print advertising campaign that included ads in several outdoor interest and sports magazines, but the ads did not generate enough additional customers to cover the cost of the advertising. Five years ago, a marketing consultant advised Jerry that the ads had not been placed well. The magazines did not reach the serious mountain bike enthusiast, which is MMB’s true target market. After all, a casual mountain bike rider would probably not be drawn to a week long expedition. Another concern of Jerry’s is that more than 90 percent of MMB’s customers come from neighboring states. Jerry has always thought that MMB was not reaching the sizable market of serious mountain bike enthusiasts in California. He talked to the marketing consultant about buying an address list and sending out a promotional mailing...
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