...http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Advertising in Society Paper XCOM/100 Without advertising and marketing, users wouldn’t be persuaded to purchase that is why advertisement these days has played a huge role in modern society. Everywhere you look, advertising and marketing leaves behind a trace of its original influences. Whether it’s the jeans you put on, what you had for lunch time or the automobile you drive, an advertisement most probably persuaded you to spend your money. Depending on a Circuit City commercial, the normal person is exposed to nearly three thousand types of advertising and marketing daily. The same manner in which mass media of social communication has huge impact so does advertising and marketing which uses the mass media as a driving force in being convincing and dominating in certain behaviors in society. Advertisers are often criticized for the lengths at which some advertisements stretch the moral problems of being misleading and offensive. One might say that these types of criticisms are validations for the stereotypes we try so desperately to overcome, while a lot of advertisers may see their advertisements as influential art, testing ones sensibilities and devotion to ethics. XCOM 100 Week 8 Assignment-Advertising in Society Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders...
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...science, it has become easier to carry out advertising and promotional activities. This assignment has been specially designed about the communication, strategies, techniques and evaluation that are needed to carry out proper advertising and effective promotion. The importance and significance of promotional activities have also been included here. The assignment is writing in such a way that all kinds of readers can easily understand the points mentioned here. Table of Contents Executive summary: i Introduction 1 LO 1: Understanding the scope of marketing communication. 1 1.1 Communication process that applies to advertising and promotion. 1 1.2 The organization of advertising and promotion industry. 2 1.3 Assess how promotion is regulated. 3 1.4 Examine current trends in advertising and promotion including the impact of ICT. 3 LO 2: Understand the role and importance of communication. 4 2.1 Explain the role of advertising in an integrated promotional strategy for a business or product. 4 2.2 Explain branding and how it is used to strengthen a business or product. 4 2.3 The creative aspects of advertising. 5 2.4 Ways of working with advertising agency. 5 LO 3: Understand below-the-line techniques and how they are used. 6 3.1 Primary techniques of below the line promotion and how they are used in integrated promotional strategy for a business of product. 6 3.2 Other techniques used in below-the line promotion. 7 LO 4: Be able to plan integrated...
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...Instructor’s Name: Course Name: Research Paper, Journalism, mass media and communication Big data tactics In recent times, the world is experiencing a data revolution especially in the fields of marketing, politics health and sports just to mention a few. In essence, scientist and journalist are trying to present the world to the ordinary citizen in terms of data. Therefore, one is left to wonder how this vast amount of data is analyzed. In addition, what models are being used to analyze such data and what is their accuracy. More so what assumptions are made when analyzing the figures? When these factors are keenly considered, there emerges an ethical issue that surrounds the whole process. For example, are the figures being used to forecast or tell the true position of an issue or are they being used as tolls to manipulate people. Advertisers and users of advertisements have embraced on the help availed by the use of big data tactics. A good illustration to this is the campaign teams’ especially for political career. Many politicians have found the use of opinion polls helpful because they are able to manipulate them. In such a case, the users of such polls (voters) are deceived to believing that a given candidate is well ahead of other opponents (Fahy 1-2). To conclude, the role being played by big data tactics is enormous and helpful to advertisers or sellers. However, when used for personal gain thus hiding the true position of any issue it turns to be unethical. It deprives...
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...Part 1 Integrated marketing communications is an approach that businesses use to achieve the objectives of a marketing campaign using different promotional strategies. This includes recognizing the value of comprehensive plan to evaluate the roles of communications disciplines of public relations, advertising, sales promotion, personal selling, and direct marketing, all of which ensure maximum communication impact. Typically, it can be described in simple terms as the application of brand messaging across traditional and nontraditional marketing strategies. The messaging strategies are unified and are customer centered. The basic reasons for messaging or communication are to inform, persuade, assist other efforts, remind, and add value (Madhavaram, Badrinarayanan & McDonald, 2005). Johnson & Johnson (2005) stipulates that there are various elements used for integrated marketing communications. These include advertisement, sales, promotion, public relations, personal selling, and direct marketing. Advertising is one of the most powerful tools of marketing communication. It refers to a paid presentation and promotion of goods, services, and ideas by an identified sponsor. Advertisement is regarded as the life blood of modern business because of the ability to reach a huge number of consumers. Adverts inform consumers of the quality of a product; thus, attracting a huge number of consumers. When done in the right way, it has the ability to convince consumers of the effectiveness...
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...When I was first told to write an essay on a novel that depicts the marketing phenomena I drew a blank, I immediately thought about how ridiculous a novel would be based on such a thing. As I did my research I was proved very wrong, I found that in many ways the roles of marketing is depicted in novels in a much broader sense. The novel that I chose is Animal Farm by George Orwell. Our aim in this essay is to write about what the novel tells us about marketing or consumer society. What does Animal Farm tell us about consumer behaviour? It is a message targeted at emotion, aspiration and hope that can trigger deeply emotive and primal response, which often results in us buying into an idea/product irrationally. Also, it speaks to the idea of...
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...Abstract Everyone is familiar with the term advertisement. In today’s world, advertisement is considered the most vital promotional tool. This term paper is going to focus on advertisement as a television commercial. Television is a very popular media by which a product or service can be introduced to the customer through advertisement. Target group of this topic obviously the mass people who are suppose to be influenced through advertisement. When a company introduces an advertisement, its motto is to increase sales volume in the market. The term paper focuses on how an advertisement starts and how it comes to an end through commercialization. It includes the role of company’s branding department, ad-firm and TV channels marketing team. It also highlights post advertisement feedback and advertisement in present age. * INTRODUCTION There are many ways of advertising a product or service, Television commercial is one of them. In present age, advertisement and television are part and parcel of each other. Electronic media has been explored in a great range by the help of advertisement. Advertisement also comes out with a huge success by using the popularity of this media. Advertisement means a public promotion of any product or service. In today’s world, advertising is considered most vital promotional tool. According to Philip Kotler, “Advertising is any paid form of nonpersonal presentation...
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...A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads...
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...on consumer’s buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers’ intentions towards the product and buying behaviors. The buying behavior is strongly influenced by image of the product which is build by the advertisers. The primary data of the study is collected through questionnaires and secondary data was collected through internet, journals and business magazines. This survey study was conducted in January, 2013. A sample of 120 respondents was taken, out of which 50 were in government or semi-government services, while 30 were taken from business class and the rest 40 were private employees. The study explores that a creative and well executed advertisement has always a great impact on the buying trends or purchasing behaviors of the consumers. At the same time quality of the product and price are also included with their strong impact on buying behavior of consumer. Likewise to some extent the celebrity endorsement also matters in the buying behavior. Therefore the study concludes that the positive impact of all these factors, on the buying behavior of the consumer proves the loyalty of consumer towards brand which helps in promotion of the advertised product and changes the buying behavior towards buying intentions. Key Words: Advertising, brand image, persuasiveness, c Introduction Advertising is a form of communication which is used to persuade a specific group of people...
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...Need of Advertisements 2 Merits and Demerits of Advertisements 2 History of Advertisement 2 Chronology of Advertisement 3 History of Indian Advertisements 6 Chronology of Indian Advertisement 7 Different Stages of Advertising In India 9 Conclusion 10 Future of Advertisement 11 Introduction The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eye catching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. What is Advertising Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor...
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...on consumer’s buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers’ intentions towards the product and buying behaviors. The buying behavior is strongly influenced by image of the product which is build by the advertisers. The primary data of the study is collected through questionnaires and secondary data was collected through internet, journals and business magazines. This survey study was conducted in January, 2013. A sample of 120 respondents was taken, out of which 50 were in government or semi-government services, while 30 were taken from business class and the rest 40 were private employees. The study explores that a creative and well executed advertisement has always a great impact on the buying trends or purchasing behaviors of the consumers. At the same time quality of the product and price are also included with their strong impact on buying behavior of consumer. Likewise to some extent the celebrity endorsement also matters in the buying behavior. Therefore the study concludes that the positive impact of all these factors, on the buying behavior of the consumer proves the loyalty of consumer towards brand which helps in promotion of the advertised product and changes the buying behavior towards buying intentions. Key Words: Advertising, brand image, persuasiveness, c Introduction Advertising is a form of communication which is used to persuade a specific group of people...
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...Brain as a Target Advertisement is a tool used by companies in order to draw attention to different products, services, and events. Advertisement is used to promote sales and attract a broader audience. This marketing strategy has been applied by people and companies for hundreds of years. It wasn’t until the 18th century that advertising had started appearing more frequently in people’s everyday lives. The spike in advertising use was caused due to the technological advancements of the printing press. People would notice different advertisements for services and products which would influence their decisions and consumer habits. I have studied many topics related to marketing and psychology. Since our technology is always increasing according to Moore’s Law, our advertising methods are also becoming more and more sophisticated. The marketing method that has been on the rise for a few years now is known neuromarketing. This form of marketing is not a new discovery, although, it is now being understood and studied better as our technology increases. It revolves around the psychological response caused by the brain when consumers look at different forms of advertisements that causes pleasure, such as, food, sex, and social. Neuromarketing, more specifically, revolves around targeting dopamine. Dopamine is the neurotransmitters in our brains which is involved with our survival instincts and pleasure responses (Touhami, 1528-32). Evidently, neuromarketing is not only being...
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...Date: Counter advertisement is made to make the consumers aware of the dangers and the harm a product can cause to them. In most cases, I have witnessed counter-advertisement utilized to create awareness of the possible negative influence that alcohol may cause to the consumers and other related issues. Such action will work effectively if done through the media in the form of printings or video broadcast. They counter advert can also be labeled with the product to make sure that everybody who buys that product has seen that label. The public health departments are increasingly using the counter advertisement to impact the good behavior among the consumers. There are those who argue that creating awareness of the side effects cannot be the appropriate means to pass the information via the mass media. The counter ads communication structure can be used for the promotion of a wide responsibility to perfect the challenges facing health. Initially, the normal advertisement promotes the policies and the product counters ads, on the other hand, promote only the views that are relevant by the health of the public. The key role played by the counter ads is to change the existing views that public health problems are the same as the personal health problems. The counter ads result to conflicts between various parties because they mix up health issues with the political and social issues. The acceptable strategies to carry out such counter advertisement include the use of modern technology...
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...for their customers to respond to marketing and advertising in the same way as they used to years before. Introduction The book “Waiting for your Cat to Bark” is broadly about Marketing and Persuasion. Customer’s way of behaving in the past, is compared to dogs, while modern customers’ behavior is compared to cats. But why Dogs and cats? Well, it is much easier to catch the attention of a Dog, which was the case of consumer’s in the past while on the other hand, Cats act in ways that will benefit themselves first, which is more reflective of the modern consumer behavior. The book explains why marketers are today faced with a “CAT” consumer behavior. The main reason identified is Emerging Social Media. It has contributed to the loss of the effectiveness of Mass Marketing and thus led to the increased use and need for Segmented Marketing. As such, Marketers challenge today is to persuade customers when they ignore marketing. In the book, the authors have also developed a process called 'Persuasion Architecture' in order to support marketers in their challenge. For the purpose of this presentation, my reading has been based on Chapter 1 to 6 and according to my reading, I would say that the book fits broadly under the core marketing topic of “Promotion” though many sub topics are also discussed. Analysis The Book “Waiting for your Cat to Bark” has implications on several areas as follows”: a. Segmentation The mass marketing model that was so popular in the...
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...association between the variables but in-depth analysis found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior. It is true that people purchase those brands with which they are emotionally attached. This study reports new evidences in the field of consumer buying behavior of consumers pertaining to the local markets of these cities of Pakistan. Keywords: Environmental response, Emotional response, Consumer buying behavior. 1. Introduction Almost every one grows up in the world which is flooded with the mass media e.g. television, advertising, films, videos, billboards, magazines, movies, music, newspapers, and internet (Latif & Abideen, 2011). Of all marketing weapons, advertising is...
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...INTRODUCTION Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labour. DEFINITION OF ADVERTISING ‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’¹. (Philip Kotler, et al., Principles of Marketing, 2002).That means that advertising is the device used by the companies to communicate with them consumers. Advertising is playing an important part in both, the companies life and the consumer also.: for companies because through advertising they promote or market them products, so they are able to sell large stocks of goods that they produce and create demand for new products and offers, and for consumers because enable them to choose between different types of products on the market. In Latin, ad vertere means "to turn toward".] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old...
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