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Role of Media

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Submitted By swathimallika
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Today, we are living in a world dominated by media. The mass media is increasingly occupying the central stage in our lives. The mass media has an iron grip on the imagination as well as thinking faculties of the society.
The programmes and features served by the mass media which instruct people not only what they should eat, drink and wear and groom them but also at times misguide them to commit heinous crimes. Mass media acts as an effective catalyst of change in society.
In a materialist world of today in which everybody is hankering after power and prosperity and indulging in every kind of malpractices, it is media which brings all these things to notice and make public opinion against them. It creates public awareness.
The mass media serves the society by highlighting the prevalence of such’ ills as nepotism, cronyism and corruption in institutions and by carrying on relentless campaign against them. It has been instrumental in bringing an end to the oppressive regimes of cruel rulers. It has unearthed political scandals, kickbacks received by highly placed men. In India from Hawala to Nether case, role of mass media has been highly commendable
In an age of commercialisation and consumerism, the media to some extent, has deviated from its path of avowed impartiality and clean journalism. They often indulge in petty means to gain material benefits, i.e. to boost their sales. At times, what most papers give their readers is simply sensation-creating stuff. They publish stories about the private life of celebrities and obscene photographs.
WHAT ARE THE NEGATIVE AND POSITIVE EFFECTS OF MEDIA ON SOCIETY?
Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'. But I think the most important use of media is to educate the people about the basic human rights
Power of the media can

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