The organizational psychology, developed from the human relations movement in the organizations, shows more interest in the employee than the industrial psychology, which focuses on understanding the behavior and the welfare of employees. Organizational topics include employee attitudes, behavior, work-related stress, and monitoring techniques (What is organizational Psychology, 2009).
However, the main subjects of the area of the psychology organizational should not be categorized as strictly industrial or organizational. For example, the motivation is important for industrial psychology in relation to efficiency and the performance of employees, but is also very important for the organizational psychology, the happiness and welfare of employees.
The organizational psychology can be improved with contributions from marketing and with techniques as a result of the search for a better quality. A couple of cases of this kind are market research studies and the creation of clubs of consumers or users who helps to know the factors and facilitate the retention of brands and products in the minds of consumers as well as his loyalty to them (Steve M Jex, Thomas W Britt, 2008). Without a doubt, the importance of organizational psychology allows to understand the human phenomena within the organization in its relations with the rest of the organizational system.
Role of the Organizational Psychologist
Psychologists must study human behavior within an organization based on the participation in factors, such as culture, the climate, motivation, leadership, decision making, communication, productivity, and job satisfaction (What is organizational Psychology, 2009).
Functions of the Organizational Psychologist
Performance evaluation, diagnosis of needs for training, training, and development, evaluation, and selection of personnel,...