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Royal Caribbean Accounting Project

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1. Provide a brief historical background useful in gaining a perspective on the company and better understanding the company’s past and present relevance. What major events or decisions have shaped the company and partly explain the company’s current position and condition? What is its mission and vision, its strategic objective, source of sustainable competitive advantage?
Royal Caribbean Cruise Line was founded in 1969 by Arne Wilhelmsen and Edwin Stephan. Arne and Edwin both thought it would be a great idea to start a cruise line that would provide relaxation and travel to the Caribbean for wealthy men and women that resided in Florida. Royal Caribbean’s first ship was the Song of Norway that launched in 1970 with the ability to carry 700 passengers and included a lounge area to have a drink. Later, in 1971, Royal Caribbean added two more cruise line ships called Nordic Prince and Sun Viking. In 1978 they began renovations on the Song of Norway that added an extra 164 rooms. In the 1980s Royal Caribbean added two more ships called the Song of America and Sovereign of the Seas. Sovereign of the Seas was considered to be the largest cruise liner in the world during that time, because it had the ability to carry over 2200 people and weighed in at 73,000 tons. Royal Caribbean began adding other destinations for passengers to choose from such as: Mexico, Europe, and Alaska. It also was the first cruise line to utilize the ability to book cruises on-line to make it easier and faster to find deals instead of having to call in to a call center. Royal Caribbean added several more new cruise ships named the Monarch of the Seas, Majesty of the Seas, Legend of the Seas, Grandeur of the Seas, and Splendor of the Seas, in the 1990s. In the 2000s Royal Caribbean also added several more lines including the Explorer of the Seas that had marine labs, then Adventure of the Seas,

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