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...objective, source of sustainable competitive advantage? Royal Caribbean Cruise Line was founded in 1969 by Arne Wilhelmsen and Edwin Stephan. Arne and Edwin both thought it would be a great idea to start a cruise line that would provide relaxation and travel to the Caribbean for wealthy men and women that resided in Florida. Royal Caribbean’s first ship was the Song of Norway that launched in 1970 with the ability to carry 700 passengers and included a lounge area to have a drink. Later, in 1971, Royal Caribbean added two more cruise line ships called Nordic Prince and Sun Viking. In 1978 they began renovations on the Song of Norway that added an extra 164 rooms. In the 1980s Royal Caribbean added two more ships called the Song of America and Sovereign of the Seas. Sovereign of the Seas was considered to be the largest cruise liner in the world during that time, because it had the ability to carry over 2200 people and weighed in at 73,000 tons. Royal Caribbean began adding other destinations for passengers to choose from such as: Mexico, Europe, and Alaska. It also was the first cruise line to utilize the ability to book cruises on-line to make it easier and faster to find deals instead of having to call in to a call center. Royal Caribbean added several more new cruise ships named the Monarch of the Seas, Majesty of the Seas, Legend of the Seas, Grandeur of the Seas, and Splendor of the Seas, in the 1990s. In the 2000s Royal Caribbean also added several more lines including the Explorer...
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...Oasis of the Seas Highlights | | * Oasis of the Seas Photo Gallery * Oasis of the Seas Accommodations * Oasis of the Seas Deck Plans Launched in December 2009, Oasis of the Seas is the world's largest and most revolutionary ship introducing the cruise line's new neighborhood concept, which will provide vacationers with the opportunity to seek out relevant experiences in seven themed areas based on their personal styles, preferences or moods. Boardwalk will be a breathtaking space for families. Inspired by the nostalgic seaside piers of yesteryear, Boardwalk will dynamically engage the entire family in classic fun - whether young or just young at heart - with eateries, retail outlets, and carnival games. * Central Park - Central Park, a revolutionary design in which the center of the ship opens to the sky, features lush, tropical grounds spanning the length of a football field. With its serene pathways, seasonal flower gardens and canopy trees, Central Park will evolve from a tranquil and peaceful atmosphere during the day to a gathering space for alfresco dining and entertainment in the evening, where guests will enjoy concerts and street performances. * AquaTheater Pool - The largest and deepest freshwater pool at sea will be 21.9 feet (6.6 meters) by 51.6 feet wide (15.7 meters), with a depth of 17.9 feet (5.4 meters) Fitted with three stage machinery devices, the pool’s depth will rise or fall to meet the needs of each performance and for its various functions...
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...de operadores de cruceros. Sus marcas incluyen Carnaval Cruises (principalmente vacaciones de la familia en el Caribe), Costa Cruises (Ofertas de destinos europeos), Cunard Line (servicio linear en el océano), Holland America Line (cruceros de lujo), Seabourn Cruise Line y Windstar Cruises (máximo lujo), y en total posee 43 buques. A través de sus diferentes líneas de productos, el Carnaval ofrece paquetes de vacaciones para una amplia gama de consumidores y con precios módicos, los destinos, los puertos de escala, y longitudes. Cruceros Royal Caribbean Ltd es la segunda más grande compañía de cruceros. Su operadora es Royal Caribbean International, siendo parte de ésta la marca Celebrity Cruise. Las dos marcas funcionan los 24 modernos buques, con una capacidad de pasajeros de unos 49,988. La empresa tiene la meta de seguir con una continua expansión de servicios y presentará cuatro buques nuevos en los próximos dos años. Cruceros Caribbean también ofrece una amplia variedad, incluidas las diferentes longitudes de la estancia, y alrededor de 200...
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...Unit Seven Case Study: Royal Caribbean: Exotic Promises and Toxic Waters August 6, 2013 Royal Caribbean and other cruise companies use images of excursions in pristine waters in their marketing campaigns. However these cruise companies are illegally dumping in the waters they are using in their marketing campaigns. Oceana, an organization that campaigns to protect and restore the world’s oceans performed an analysis on illegal dumping by cruise companies, compiled from reports by the Environment Protection Agency and the cruise industry (Johnson, T. & Arnold, D., 2007, p. 554). The research shows that the typical cruise ship can produce up to 30,000 gallons of sewage a day (Johnson, T. & Arnold, D., 2007, p. 554). Also known as “black water” it may or may not be treated before being dumped into the ocean (Johnson, T. & Arnold, D., 2007, p. 554). Water produced from laundries, showers, kitchens, and engine operations, also known as “gray water” generates more than 200,000 gallons daily (Johnson, T. & Arnold, D., 2007, p. 554). Add in the oily bilge and ballast water and other debris, multiply the output by the number of ships plying the oceans, and it is easy to see the pollution problem and the harm being done to the fragile coastlines and reef ecosystems (Johnson, T. & Arnold, D., 2007, p. 554). With cruise companies using images of excursions in pristine waters in their marketing campaigns, they should have more respect for the oceans’ life. ...
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...case. Risk Profile Uncertainty 1: How will the guests react? | Outcome: | Chance | Consequences: | Guests react positively | 50 | Attract more guests that want to assist Royal Caribbean International in the aid efforts to the people of Haiti | Guests react negatively | 50 | Cancellation of their reservations | Uncertainty 2: How will Labadee be impacted? | Outcome: | Chance | Consequences: | Haiti is impacted positively | 70 | Community will maintain income and receive assistance from Royal Caribbean International and guests traveling | Haiti is impacted negatively | 30 | Community will lose income and Haiti will be worse off by Royal Caribbean not stopping at the port | Uncertainty 3: How will the media respond? | Outcome: | Chance | Consequences: | Good press | 20 | Royal Caribbean International continues to stop in Haiti | Bad press | 80 | Royal Caribbean International removes Labadee from the itinerary | Decision Recommendation Decision Recommendation | Alternative Recommended | Summary Rationale | Continue stops to Labadee | Based on the outcomes weighed, I think it is in the best interest for Royal Caribbean International and Haiti that the ships continue make stops at Labadee. The stops to Haiti will help the community that depends heavily on the income from Royal Caribbean International to help themselves and their families recover from the disaster. If they abandon the stop, it will leave Haiti in worse condition as they will have lost their routine...
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...MGMT530 – Labadee Decision Week 5 Case Analysis The objectives for the assignment were to define the uncertainties using a risk profile and make the recommendation for a decision for the Labadee Case. Students will have a wide variety of responses based on the limited information provided in the case. Risk Profile Uncertainty 1: How will guests react knowing many citizens are struggling? | Outcome: | Chance | Consequences: | Guests react negatively | 50% | Guests will cancel reservations | Guests react positively | 50% | Guests may be attracted and want to assist Royal Caribbean International | | | | | | | Uncertainty 2: How will the media respond to the decision? | Outcome: | Chance | Consequences: | Negatively | 80% | Royal Caribbean International eliminates Labadee’s story | Positively | 20% | Royal Caribbean International will continue to stop in Haiti | | | | | | | Uncertainty 3: How will Labadee be affected? | Outcome: | Chance | Consequences: | Haiti is impacted negatively | 70% | The community will not see the profits of the cruise; thus, putting Haiti in a worse financial position | Haiti is impacted positively | 30% | The community will keep the profits and receive the needed assistance from group and traveling guests | | | | | | | Decision Recommendation Decision Recommendation | Alternative Recommended | Summary Rationale | Continue the trips | After creating a risk profile, it is true that...
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...Product, Pricing and Channels The Royal Caribbean Navigation app is only available for users of android and Apple devices. The app is free to download and is able to connect on all RCL guest using Royal Caribbean Wi-Fi networks. The Royal Caribbean navigation app connects to the ship networks in the port terminal as well. The Wi-Fi network is complimentary only if Royal Caribbean guest use it to access the app while the mobile device is on “airplane mode”. The Royal Caribbean navigation app complies with mobile device settings, so therefore within the app it allows the guest to change the settings to airplane mode. The Royal Caribbean app brings excitement to all guests with the wonderful countdown feature. The app allows the user to enter their plan vacation date, and the app will store the information to countdown to the scheduled vacation. The Royal Caribbean navigation app countdown minutes, hours, and days. With a simple tap of your smart device, Royal Caribbean navigator app permits guest to information regarding characters, deck parties, dining, entertainment, live shows, nightclubs and lounges, ports of call, spa services, shopping, youth clubs. The best part of the Royal Caribbean navigator app is the guest locator. Royal Caribbean guest are able to locate other guest in their group, which also have the app devices. Royal Caribbean guest is able to view what is happening every minute of every day. The Royal Caribbean navigator app syncs with the devices calendar to...
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...On July 27, 2011, Royal Caribbean Cruises Ltd. announced an accounting error would reduce its full year profit (The Associated Press, 2011). The issue was its accounting treatment of interest expense for amortizing financing fees. This is similar to a change in accounting estimate, but the company must have overlooked the information in previous periods, making it an error. This appears to be an expense recognition error with greater interest expenses than previously recorded. The company said it revised past financial statements, but that its prior earnings statement could still be relied upon. The actual changes in the financial statements related to this interest expense revision were not disclosed in this article. However, the accounting revision affected previous and projected earnings per share, and seemed to scare investors. Royal Caribbean earned 43 cents per share for the quarter ended June 30, but would have earned 47 cents per share without the accounting revision. Also, the company has reduced its full-year earnings expectations by an extra 20 cents per share, dropping the expected range of $3.05 to $3.15 down to $2.85 to $2.95 per share. This news was clearly not good for shareholders, as Royal Caribbean’s stock price dropped more than 13% on the day it made the announcement. Furthermore, there is now a class-action lawsuit against Royal Caribbean on behalf of purchasers of securities of Royal Caribbean between January 27, 2011, and July 28, 2011, inclusive (Kahn...
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...MGMT 530 Week 5 Case Analysis Labadee Decision To Buy This material Click below link http://www.uoptutors.com/mgmt-530/mgmt-530-week-5-case-analysis-labadee-decision In January 2010, the island nation of Haiti was devastated by an earthquake. Royal Caribbean International, a major cruise line, owns a private beach in Haiti, which is typically a port of call on several of their Caribbean cruise itineraries. The private port, known as Labadee, is about 80 miles away from Port au Prince. The beach was unaffected by the quake. In the days following the earthquake, the company wrestled with several issues as they determined whether to continue to stop in Labadee or temporarily abandon the port of call. Their objectives would be to 1) ensure guest satisfaction; 2) protect the brand; and 3) maximize profitability. Some of the consequences they considered as they tried to determine whether the cruise line should continue to make a stop in Haiti in the midst of this crisis are as follows. Will cruise passengers be interested in relaxing on a beach when hundreds of thousands are homeless and hungry just 80 miles away? Could this impact new reservations or cause people to cancel? Based on research and consulting with others, you believe there will be minimal impact. Because the community near the beach depends financially on the cruise line for income, would suspending the stop in Haiti make the country worse off? Based on your analysis, there is a high likelihood that the area...
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...ROYAL CARIBBEAN CRUISES LTD. 2008 Annual Report ANCHORED IN EXCELLENCE We always provide service with a friendly greeting and a smile. * We anticipate the needs of our customers. * We make all effort to exceed our customers’ expectations. * We take ownership of any problem that is brought to our attention. * We engage in conduct that enhances our corporate reputation and employee morale. * We are committed to act in the highest ethical manner and respect the rights and dignity of others. * We are loyal to the Royal Caribbean Cruises Ltd. family of companies, and strive for continuous improvement in everything we do. * B efore 4 97 $175 98 $331 99 $384 00 $445 01 $254 02 $351 03 $281 04 $475 05 $663 06 $634 07 $603 08 $574 97 $2,019 98 $2,455 99 $3,261 00 $3,616 01 $3,757 02 $4,035 03 $4,263 04 $4,805 05 $5,554 06 $6,092 07 $6,757 08 $6,803 95 $149 94 $137 93 $107 92 $ 61 91 $ 90 $ 52 89 $ 42 88 $ 14 96 $151 SH AREHO L DERS ’ EQ UI TY ($ millions) 96 $1,085 95 $ 965 94 $ 846 93 $ 733 92 $ 464 91 $ 404 90 $ 400 89 $ 348 88 $ 295 c umulative effec t of a c hange in ac c o u n t in g p r in c ip le 08 $6,533 07 $6,149 06 $5,230 05 $4,903 04 $4,555 03 $3,784 (dollars in thousands, except per share data) 02 $3,434 Total Revenues Operating Income Net Income Earnings Per Share (diluted) Shareholders’ Equity 01 $3,145 ...
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...Royal Caribbean Case This main focus of this case study is an analysis on the current situation (data from around 2Q of 2010). The case compares Royal Caribbean to its main competitor, Carnival, through the entirety of the study. The most discussed issue in the case is of Royal Caribbean and its situation relative to the world economy as its recovering from one of the worst recessions since the great depression. From where the timeline of the case begins (2Q of 2010) it had made a large recovery in profit and had cut costs as well. However, even despite the forecasts predicting a further increase in profit, Royal Caribbean along with the cruise line industry is still in a delicate position. The case constantly brings up the point that cruises are solely a purchase based off of discretionary income. In times of economic struggle, discretionary items like cruises are left out of the budget. Another issue that the case brought up with every factor discussed is Royal Caribbean being 2nd place in the world for market share, bested by Carnival Cruise Lines. The case goes back and forth debating whether or not its position within the market share is a good thing. While they by far are in 2nd place, Royal Caribbean has a special niche in the market being the luxury cruise liner with the newer and nicer ships. Overall, the largest theme in this case study is the uncertainty of the cruise industry with the unpredictable economy that may or may not be recovering. Strategic & Financial...
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...industry, for example, Carnival Cruise Lines, Royal Caribbean, Norwegian Cruise Lines are all huge corporations that have employees who enjoy their job. These companies present challenges and fun assignments while preforming the job. With every corporation comes changes, changes which help benefit the organization. In this paper we will explain some of the issues and the opportunities the industry faces. Most of all of the organizations in this industry used to have a department within the corporation that was dedicated to the ticket sales for guest to purchase and departments which would man the port operation of disembarking and embarking these guests on their vessels. With every large corporation comes movements from within to help the company save on liability and earn more money. Department like these have employees that work full time hours that make the company provide benefits to the employees. The company now provides the employee with health, dental, vision, etc. insurance paid by the corporation. In the event the employee has an issue with a guest the company now has to pay a lawyer to represent the employee for issues held with the employee. The company also faces more expenses paying employees overtime for hours over worked. With all these cases companies have now reached out to outsourcing certain departments to other smaller corporations who do the same work over an array of different brands. For example, Royal Caribbean removed their UK call center to Guatemala...
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...Case Study Title: “Carnival Cruise Lines” Program MSC HTM 544: Strategic Management for Travel and Tourism Business Instructor Name: Professor: Ada Lo Student Name: Zheng Chen Jerry 1 Jerry, (Zheng Chen) 鄭晨 13105284g Table of Content Vision ＆ Mission ＆ Goals ＆ Strategies ....................................... 3 Vision of Carnival ........................................................................................... 3 Mission Statement of Carnival ........................................................................ 3 Strategies being pursued by Carnival .............................................................. 3 Its Long-term Goals ......................................................................................... 3 Congruence of Mission, vision, goals, strategy and business model of Carnival............................................................................................................ 4 An internal factor analysis summary .......................................................... 5 External factor analysis summary ............................................................... 6 Strategic Groups within the Cruise industry ................................................ 7 Facing Issues and Solutions .............................................................................. 8 Issues............................................................................................................
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...Royal Caribbean Cruises Ltd. Step 1 Vision statement Our vision is to empower and enable our Employees to deliver the best vacation experience for our Guests, thereby generating superior returns for our shareholders and enhancing the well-being of our Communities. Mission statement We always provide services with a friendly greeting and smile. We anticipate the needs of our customers. We take ownership of any problem that is brought to our attention. We are loyal to Royal Caribbean and Celebrity and strive for continuous improvement in everything we do. Objectives Royal Caribbean Cruise (RCC) ultimate objective is to maximize long-term shareholders value. Strategies RCC strategy is to increase the awareness and market penetration of their brands globally. Step 2 Vision We intend protect the health, safety and security of our guests and employees and protect the environment in which our vessels and organization operate. Mission Focus on cost efficiency, manage our operating expenditures and ensure adequate cash and liquidity, with the overall goal of maximizing our returns on invested capital and long-term shareholder value. Step 3 Opportunities * Construction of new mega-ships creating publicity * European Market * Increase in online booking by customers * Increase in social media popularity * Six primary cruise line brands * Asia’s large population market * Moderate growth in the U.S. economy Threats * Cruise ships are...
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