...Feasibility Study 4 2.1 Local Area Analysis 4 2.2 Lodging Market Analysis 4 2.3 Proposed Facilities 5 3.0 Site Planning 6 4.0 Planning of Exterior and Interior Design 7 4.1 Exterior Design and Engineeing Amenities 7 4.2 Interior Design and Engineering Amenities 7 4.2.1 Lobby Facilities 7 4.2.2 Guest Rooms and Floors 8 4.2.3 Food and Beverage Outlets 9 4.2.4 Recreational Facilities 11 4.2.5 Meeting & Banqueting Facilities 12 4.2.6 Back-of-House Areas 12 5.0 Justification of Facilities 13 6.0 Budget 14 7.0 Conclusion 15 8.0 References 16 9.0 Appendix 17 9.1 Hotel Design Schematics 18 9.1.1 Level 2 18 9.1.2 Level 3 18 9.1.3 Level 4 19 9.1.4 Level 5 21 9.1.6 Level 1 21 9.1.7 Ground Level 22 9.1.8 -1 Level 23 9.1.9 -2 Level 24 1.0 Introduction As the leading development consultancy firm worldwide, Star Consultancy ensures the development of new hotels and concept ideas that guarantee success. Throughout this report we will discuss our overall proposal and vision for the opening of our Chalet Royal. We seek to provide significant insight to our ideas by considering both internal and external influences together with a complete proposal of facilities. The following report highlights several categories that are fundamental in the development including: Feasibility Study Exterior and Interior Design Safety and Security Environmental Issues and Concerns ‘A home away from home’ is the chosen concept for our four star establishment Chalet Royal. It seeks...
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...The Royal Hotel Case Study describes a situation where a junior consultant has architected a hotel maintenance management and issue tracking solution for a boutique hotel client. Blake, the consultant, identified a hotel maintenance management package which included a Rapid Response issue logging module, Preventative Maintenance module and the Reporting Module. Blake left the engagement prior to the completion of the change and has been called back because the system has been month balled a few weeks after go live. The hotel GM and Blake’s boss are extremely unhappy. The Cast of characters Blake Cantera > An MBA student with two weeks consulting training. The architect of the solution on his first engagement Royal Hotel GM > A no nonsense, old school hotelier, running a boutique business hotel in New York. The GM wants to eliminate situations where guests discover maintenance issues. Director of Housekeeping > Not a champion for the system and does not take ownership for the maintenance issues at the hotel Director of Maintenance > Roll has a natural conflict with housekeeping – did housekeeping report the issues and maintenance lose it, or did housekeeping just not report it? Director IT Espresso Vendor > Potentially oversold the solution as a panacea Jack Scarso > A colleague of Blake’s with similar experience, who is held in low esteem. Jack was assigned to implement the solution when Blake was transferred off. Jack received virtually no handover. Fancy...
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...TOPIC TO ANY OF THESE NUMBERS-08068231953,08168759420 WE WILL THEN SEND YOU THE ABSTRACT,TABLE OF CONTENT AND CHAPTER ONE FOR FREE NOTE ALSO: IF YOU ALREADY HAVE AN APPROVED PROJECT TOPIC THAT IS NOT ON OUR WEBSITE,WE CAN ALSO DEVELOP IT FOR YOU.WE WILL SEND YOU THE ABSTRACT,TABLE OF CONTENT AND CHAPTER ONE FOR FREE WITHIN 48 HOURS JUST SEND THE APPROVED TOPIC TO 08068231953,08168759420 PROJECT TOPICS IN ECONOMICS: 1. URBANIZATION A PROBLEM TO FOOD PRODUCTION AND AGRICULTURAL DEVELOPMENT. (A CASE STUDY OF ENUGU STATE) ( 5 chapters and 62 pages) 2. CAREER OPPORTUNITIES FOR ADULT EDUCATION GRADUATES IN ENUGU STATE NIGERIA)(5 chapters and 76 pages) 3. THE GROWTH OF INDIGENOUS FIRMS IN NIGERIA PROBLEMS AND PROSPECTS: (A CASE STUDY OF AJAOKUTA STEEL COMPANY LIMITED IN KOGI STATE) ) ( 3 chapters and 37 pages) 4. TRAINING AND DEVELOPMENT PREREQUISITE FOR HIGH PRODUCTIVITY (A CASE STUDY OF BEECHAM PLC) ( 3 chapters and 38 pages) 5. EMPLOYEE MOTIVATION AND PRODUCTIVITY (A CASE STUDY OF ESUT, ENUGU) (5 chapters and 69 pages) 6. THE ROLE OF PLANNING AND FORECASTING IN BUSINESS...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...1. Renault Duster Case Study 2. 2. Renault India • Renault came to India in 2005 in a JV with Mahindra and launched the Renault-Mahindra Logan • Within a short span of 5 years, Renault ended its JV with Mahindra and planned to strengthen its network in India by launching new cars by 2011 • Fluence became the first car launched by Renault in India • Expanded it portfolio by launching Koleos and Pulse • However, it was 2012 which proved to be a tipping point for the company when it launched its iconic compact SUV Renault Duster 3. 3. Dacia Duster • Duster was officially launched at the Geneva Motor Show, by the Romanian based Dacia group • Dacia is one of the Romania based automobile company founded in 1966 • It was later acquired by Renault in 1999 with an ambition to make Romania the automobile hub for Europe and Central Asia • Duster positioned as the ‘shockingly affordable car in Europe is considered as one of its most successful launch 4. 4. SUV Market in India SUV’s MUV’sVehicle Categories in India Renault’s Category Innovation Compact SUV A SUV that married the comfort of a sedan, to the rugged strength of a SUV 5. 5. Renault Duster “Made in India” • Globally sold as Dacia Duster, it was sold as Renault Duster in India due to higher brand awareness among Indian consumers for Renault • Globally positioned as the ‘shockingly affordable’ car it was re-positioned as ‘for the unstoppable Indian” • Highly Localized, carrying 60 per cent localized parts 6. 6...
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...LIMITED LC/CAR/L.75 21 December 2005 ORIGINAL: ENGLISH ISSUES AND CHALLENGES IN CARIBBEAN CRUISE SHIP TOURISM __________ This document has been reproduced without formal editing. Table of Contents 1. INTRODUCTION.........................................................................................................................................1 Definitions ....................................................................................................................................................1 2. INDUSTRY OVERVIEW.............................................................................................................................4 Description of cruise ship tourism ................................................................................................................4 North America ..............................................................................................................................................4 Europe...........................................................................................................................................................6 The Caribbean...............................................................................................................................................8 3. ISSUES AND CHALLENGES FACING THE CARIBBEAN...................................................................11 Concentration of the industry......................................................
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...Annals of Tourism Research, Vol. 27, No. 2, pp. 345±370, 2000 Pergamon 5 2000 Elsevier Science Ltd. All rights reserved Printed in Great Britain 0160-7383/00/$20.00 PII: S0160-7383(99)00073-0 CARIBBEAN CRUISE TOURISM Globalization at Sea Robert E. Wood Rutgers University-Camden, USA Abstract: Caribbean cruise tourism provides a particularly illuminating vantage point for understanding the processes of globalization in the world today. After documenting the rapid expansion of this business, the paper explores three central manifestations of globalization at work in the Caribbean cruise industry: the restructuring of the industry in the face of global competition, capital mobility, and labor migration; new patterns of global ethnic recruitment and strati®cation, including their incorporation into the product marketed to tourists; and deterritorialization, cultural theming, and simulation. The paper asserts that this ``globalization at sea'' illustrates the contradictions, ambiguities, and unchartered course of contemporary globalization processes. Keywords: globalization, tourism, cruise industry, Caribbean, migration, ethnicity. 5 2000 Elsevier Science Ltd. All rights reserved. ReÂsumeÂ: Le tourisme de croisiÁere aux CaraÈõbes: la globalisation en mer. Le tourisme de croisiÁere aux CaraÈõbes fournit un point de vue particuliÁerement appropriÂe pour comprendre le processus de globalisation dans le monde d'aujourd'hui. AprÁes avoir passÂe en revue la rapide expansion de ce...
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...luxury lines of their product mix. Industry & Competition The cruise line industry is a moderately attractive, 3-star industry that is characterized by top incumbents capturing a majority of the economic value in the industry, high fixed costs, cost savings achieved from economies of scale, and a high degree of rivalry between the top two industry incumbents. The cruise line industry has reached the growth stage after the inflection point. It is predicted that the growth stage will be longer in the cruise line industry due to frequent product upgrades and niche enhancements that forestall movement into maturity. The cruise industry has developed into a duopoly. While Carnival has 47% of the market, its closest rival is Royal Caribbean with 22% of the market. Norwegian Cruise Lines is a much smaller cruise line that is 50% owned by Star Cruise Lines in Hong Kong and 50% owned by Apollo Management. Strategy In addition to Carnival being the market leader in...
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...------------------------------------------------- Group Project: Emmar Properties in Dubai, UAE (ENGG938) Engineering Economics Dr. Raid Al Amour Summer 2011 By: Ayman ElHalabi ID # 3162758 Fadi Deratani ID # 2462540 Mohammed Al Khanji ID # 3741242 Mohammad Nabil Ibrahim ID # 3517056 Table of Contents Executive summary 3 Case Description 3 Study Questions 4 Solution Assumptions 4 Scenario Analysis 11 Results Discussion 11 Conclusion & Recommendations 12 References 13 Executive summary Emaar Properties PJSC is a United Arab Emirates Based company, it is a Public Joint Stock Company (PJSC) listed on the Dubai Financial Market. Emaar was established in 1997 with an initial paid-up capital of AED 1 billion. It is currently one of the Gulf's largest land and real estate developer. (Wikipedia) With over 60 companies, Emaar's activities include property investment and development, property management services, education, healthcare, retail and hospitality sectors, as well as investing in financial service providers (Wikipedia). Emaar Properties has joint ventures and projects across the region covering Algeria, Egypt, India, Indonesia, Morocco, Saudi Arabia, Syria, Turkey, and Tunisia and now heading towards the Americas. Recently Emaar announced plans to expand the retail sector with investments of over US$4 billion to develop approximately 150 malls in the mega emerging markets of the Middle East...
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...made India and other Asian countries an attractive market for MNCs with strong whiskey brands, leading to stiff competition between domestic companies like United Spirits, Radico Khaitan and Allied Blenders & Distillers and foreign manufacturers Diageo, Pernod Ricard and Bacardi for the top position. Royal Stag: Introduction Royal Stag is an Indian-made foreign liquor. It is a blended whisky and is a blend of imported Scotch Malts and selected Indian Grain Sprits. Seagram’s markets it in India. It is produced in several distilleries, some are company-owned and others bottler-owned. One of the key reasons for the brand’s success is its quality that is always same. Seagram has launched this brand especially for Indian market and it’s a big hit. Royal Stag is the leading whisky in the Indian market. It is placed in prestige category and priced to target the common man. As per their website it enjoys 27% of Indian market. Reasons behind its fast growth are Price and Quality. It is a Herculean task to match its price and quality. It seems to be the fastest growing brand in Indian market. Annual sales of Seagram’s Royal Stag whisky have crossed over one million cases. Royal Stag...
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...TITLE: MARKETING MIX OF THE MANILA HOTEL SUBMITTED BY: 施天仁 Zyril Christian Cruz 2008290005 饭馆082 THESIS SUPERVISOR: Gu Huimin LOCATION OF RESEARCH: MANILA HOTEL TABLE OF CONTENTS CHAPTER I. INTRODUCTION BACKGROUND OF THE STUDY CONCEPTUAL FRAMEWORK THEORETICAL II. REVIEW OF RELATED LITERATURE RELATED LITERATURE LOCAL/FOREIGN RELATED STUDY LOCAL/FOREIGN III. PROBLEM AND ITS BACKGROUND STATEMENT OF THE PROBLEM ASSUMPTION OF THE STUDY SIGNIFICANCE OF THE STUDY SCOPE AND LIMITATION DEFINITON OF TERMS IV. METHODOLOGY METHODS OF PROCEDURE DESIGNS REFERENCES CHAPTER I INTRODUCTION BACKGROUND OF THE STUDY The Manila Hotel is a 570-room five star hotel in Manila, Philippines, Located in the heart of the Manila Bay area. The Manila Hotel is the oldest premiere hotel in the Philippines, built in 1909 to rival Malacanang Palace, where the Philippine president now lives, and opened in 1912. It was built on 3.5 hectares (376,736.9 sq ft) of the land along Roxas Boulevard. It was the residence of General Douglas MacArthur from 1935 to 1941. On January 17, 2008, at the...
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...Case Study Title: “Carnival Cruise Lines” Program MSC HTM 544: Strategic Management for Travel and Tourism Business Instructor Name: Professor: Ada Lo Student Name: Zheng Chen Jerry 1 Jerry, (Zheng Chen) 鄭晨 13105284g Table of Content Vision ＆ Mission ＆ Goals ＆ Strategies ....................................... 3 Vision of Carnival ........................................................................................... 3 Mission Statement of Carnival ........................................................................ 3 Strategies being pursued by Carnival .............................................................. 3 Its Long-term Goals ......................................................................................... 3 Congruence of Mission, vision, goals, strategy and business model of Carnival............................................................................................................ 4 An internal factor analysis summary .......................................................... 5 External factor analysis summary ............................................................... 6 Strategic Groups within the Cruise industry ................................................ 7 Facing Issues and Solutions .............................................................................. 8 Issues............................................................................................................
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...“Introduction of a new concept into different geographies in India” Summer project report submitted in partial fulfillment of the requirements for the post graduation diploma in management By: Anuj Kumar Supervisors: Company Guide: Private Limited) Faculty Guide: Alumni Mentor: Mr. Saurabh Goswami, Managing Director (Ultra Rich Wedding Mr. M. Sivagnanasundaram Mr. Siddharth Sharma Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka 1 2 “Acknowledgement” 3 ACKNOWLEDGEMENT With due respect and gratitude I want to thank Kirloskar Institute of Advanced Management Studies, Harihar for giving me this opportunity to see, learn and gain a firsthand industry experience in this summer internship program which will help me a lot to grow professionally. After that, I want to thank my assigned Faculty Guide Prof. M. Sivagnanasundaram, for generating confidence in me, always keeping in touch and providing some classic literatures which benefitted me a lot. I would also like to thank my mentor Mr. Siddharth Sharma. Who helped me throughout the project time to time, despite his busy schedule. I am very grateful to them for their valuable and timely guidance throughout the project. I would like to express my gratitude to my Company Guide Mr. Saurabh Goswami, Managing Director, Ultra Rich Wedding Private Limited, who gave me the opportunity to work on this project. Despite of his hectic schedule, he took his time out to support and guide me in understanding...
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...Iowa State University Digital Repository @ Iowa State University Graduate Theses and Dissertations Graduate College 2014 A review of studies on luxury hotels over the past two decades Yin Chu Iowa State University Follow this and additional works at: http://lib.dr.iastate.edu/etd Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Home Economics Commons, Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Chu, Yin, "A review of studies on luxury hotels over the past two decades" (2014). Graduate Theses and Dissertations. Paper 13913. This Thesis is brought to you for free and open access by the Graduate College at Digital Repository @ Iowa State University. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Digital Repository @ Iowa State University. For more information, please contact hinefuku@iastate.edu. A review of studies on luxury hotels over the past two decades by Yin Chu A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE Major: Hospitality Management Program of Study Committee: Liang (Rebecca) Tang, Major Professor Tianshu Zheng Fatma Baytar Iowa State University Ames, Iowa 2014 Copyright © Yin Chu, 2014. All rights reserved. ii TABLE OF CONTENTS Page LIST OF TABLES ....
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...UNIVERSITY OF ST. LA SALLE GRADUATE SCHOOL SY 2014-2015 MARKETING MANAGEMENT (MBA 208) A Case Analysis for Electrolux: Refrigeration and Segmentation Submitted to: Jacqueline Felix,PhD Submitted by: Johnel Fil Arcipe Arbe Bertuso Patricia Bilbao Justice Marie Canoy Dixon Cogal December 20, 2014 I. Executive Summary Electrolux is a global leader in home appliances and appliances for professional use, selling more than 50 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight. Axel Wenner Gren is the founder of Elektrolux Company which began its operations with the introduction of a new type of vacuum cleaner. In 1912, the world’s first household vacuum was introduced. It was in 1925 when Elektrolux absorption refrigerator was launched. It was invented by Swedish Engineering students from Royal Institue of Technology in Stockholm named Baltzar von Palten and Carl Munters. Wenner-Gren is a marketing genius and it helped him directed its mission to be the major household appliance manufacturer in the world. Elektrolux later changed its named to Electrolux in 1957. More of Electrolux products succeeded. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air conditioners and small appliances such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG, Zanussi and Frigidaire. The company trades more...
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