Free Essay

Royalty Auditing

In:

Submitted By atm91
Words 1538
Pages 7
Introduction
According to Merriam-Webster, the definition of an audit is “a methodical examination and review” (Merriam-Webster). Throughout this whole semester, our class discussions have been about the audit practice and the process of auditing companies’ financial statements. There are many other instances where an audit is necessary to produce opinions, outcomes, and conclusions. The music industry consists of different segments where an audit is needed to make sure everyone is getting what they are entitled to whether it is the artist, songwriter, or the producer. I will discuss the roles of a royalty auditor and the process they go through during their audits. I will also point out royalty frauds that can occur within the music industry. But first, I will explain exactly what a royalty is and how it works.
How Royalties Work
A main concern in the music industry is royalties. It is the main source of income for anyone who has something to do with a particular song. A royalty is a payment made for the use of property, such as a patent, copyrighted work, franchise, or a natural resource (Investor Words). It can be a percentage of profit from sales and will be settled by an agreement (usually in writing) between the parties (Obringer). Songwriters and publishers have different royalties than the artist who performs it or records vocals on the song. The artist gets royalties from the sale of their recordings such as CDs. One misconception in the music industry is that the artist gets royalties from public performances such as when their song gets played on the radio or television, but in fact the songwriters and publishers get those royalties from those instances (Obringer).
There are four general categories of royalties. Mechanical licenses and royalties refer to the permissions granted to record the songwriters’ song and publicly distribute it. Performance right and royalties allows the song to be performed live or broadcasted. Synchronization rights and royalties are needed for a song to be reproduced on a television show, movie, or commercial. Lastly, print rights and royalties are paid to songwriters and publishers based on sales from printed sheet music (Obringer). Keeping track of who gets what royalties and how much is the responsibility of performing rights organizations (PRO). The main PRO’s in the United States are The American Society of Composers, Authors, and Publishers (ASCAP) and Broadcast Music, Inc. (BMI) (Obringer). They have different methods of capturing the data about where and how each song was played or performed.
Royalty Auditing
Most license agreements have an explicit or implied audit right, yet many companies, artists, songwriters, and such do nothing to ensure they are receiving the full amount to which they are entitled. A royalty audit is when the licensee’s books and records are examined and inspected to ensure that they paid the licensor the correct amount they owed. Usually the licensor hires a royalty auditor that is usually a certified public accountant, lawyer, or business advisor whom averages a salary of $70,000/year (Simply Hired). Different small accounting firms offer artist royalty services, some usually under its forensic practice. Other accounting firms offer royalty services under its tax practice because some audits are done solely for tax purposes.
The auditor examines sales figures, accounting practices, royalty rates, and other data of record labels, music publishers, film and related distributors (H&H Music Group). Royalty audits are expensive and can cost up to $30,000. One advantage of royalty audits is that the findings of excess royalties outweigh the cost of the audit. In most license agreements, if the auditor identifies additional royalties with a threshold between 2% -5% of what was initially reported, the licensee pays the cost of the audit (Throckmorton).

When an audit is done thoroughly some of the findings include: * Incorrect royalty rates * Excess free goods * Returns improperly allocated to free goods * Understated foreign retail price or uplift * Unreported music video license fees * Incorrect tax computations * Unreported excess free goods for record clubs * Invalid producer-based advance deductions * Overstated video production and recording costs * Overstated promotional expenses * Improper expense allocations * Incorrect royalty calculations for club sales * Underreported and unreported units * Unlicensed songs * Excess reserve calculations
(Nigro Karlin Segal & Feldstein, LLP)
A royalty auditor goes through different procedures during an audit. Some of these procedures are: * They secure and review accounting records for sales data, royalties, prior audit reports, and licensing agreements. * Verify that administration fees deducted on co-published songs were correctly calculated * Review of earnings reported for record companies to ensure payment for all songs that have been released on those labels. * Review that songs have performance earnings from PRO’s and that they were paid at the proper percentages and rates. Improper registration of songs with PRO’s could lead to reduced earnings. * Confirming proper payment of print income such as sheet music.
(Stillo,1995,pg.6)
We have learned that the main objective of an audit of financial statements is to provide an opinion. Likewise, the objective of a royalty audit is to produce a report on the discrepancies that the auditor found. The report consists of the type of royalty, a reason to why the royalty is included in the report, the amount that was actually paid, and the amount that should have been paid (Royalty Compliance Auditing).Usually the differences will be resolved between the auditor and the licensee’s royalty or bookkeeping department. If any issues of a contractual nature cannot be resolved in the former way, the issues are resolved in a meeting between the licensor and the licensee alone or with their respective legal representatives. Furthermore, if those issues still can’t be resolved than legal action is required and settled either through the courts or by arbitration (Royalty Compliance Auditing). Fortunately, most audits are settled on a friendly basis between the two original parties.
Royalty Frauds
As we all know, we live in a world where there are criminals who try to take advantage of and deceive other innocent people. Fraud in the music industry is known especially involving royalties. Recently in the beginning of 2012, 11 people in the UK were caught and sentenced to prison for scamming iTunes and Amazon. A simplified example of how music and royalties work with iTunes is that the artist pays a flat fee to the distributor and uploads their own music to the website. When the music is bought, iTunes pays the royalties to the artist (Boxall).
The ringleader of this scam, Denver White, and his crew uploaded songs iTunes and Amazon and bought their own songs with stolen credit cards. iTunes caught on to the fraud when they realized they were paying basically the same amount of royalties that they pay to Madonna to a “unknown artist” (Boxall). The fraudsters used software to cover up their computers IP addresses but the UK government found them anyway. White and alliances made a net profit of 500,000 pounds an equivalent of $800,000. This scam cost iTunes and Amazon between 750,000 to 1 million pounds, an equivalent of $1.5 million, after compensation had been paid to those whose credit cards were stolen and used (Boxall).

Conclusion
Royalty auditing is one of the many things you can do with an accounting degree and a CPA license. Partnering with artists, producers, songwriters, publishers, and record companies to make sure that everyone is being treated and paid fairly is a big job to have. Music is very near and dear to my heart because I am music producer. I plan to use my business degree and my musical talents to open my own studio and eventually own my own recording label. Learning about royalty audits in depth and auditing in general will help me out in the long run. It gives me an advantage to know what I am entitled to for my art.

Bibliography

"Analyst Royalty Audit Salaries." Simply Hired. Accessed December 03, 2012. http://www.simplyhired.com/a/salary/search/q-analyst royalty audit. "Audit Definition." Merriam-Webster. December 2, 2012. Accessed December 02, 2012. http://www.merriam-webster.com/dictionary/audit. Boxall, Andy. "Scam to Swindle Music Royalty Payments from ITunes and Amazon Exposed in UK." Digital Trends. Accessed December 03, 2012. http://www.digitaltrends.com/international/scam-to-swindle-music-royalty-payments-from-itunes-and-amazon-exposed-in-uk/. "Fsorensiuc Accouting: Record Royalty and Music Publishing Audits." Nigro Karlin Segal & Feldstein, LLP. Accessed December 03, 2012. http://www.nksf.com/audit_rr.php. Obringer, Lee Ann. "How Music Royalties Work." HowStuffWorks. Accessed December 03, 2012. http://entertainment.howstuffworks.com/music-royalties.htm. "Royalty Compliance Auditing W.C.C. Paper Cont." Royalty Compliance Auditing. Accessed December 2, 2012. http://www.royalty-infotech.com/Royalty%20Compliance%20Auditing%20paper%20cont.htm. "Royalty." Investor Words. Accessed December 03, 2012. http://www.investorwords.com/4330/royalty.html. Stullo, Bruno M. Audits Protect an Artist's Publishing Income. Vol. 107. Series 18. 1995. 6. Accessed December 2`, 2012. Academic Search Complete (EBSCO). Throckmorton, Ray L. "Royalty Audit Checklist." Amicourip. Accessed December 2, 2012. http://amicourip.com/publications/Les_Nouvelles_Royalty_Audit_Checklist.pdf. "What We Do | H&H Music Group LLC." HH Music Group LLC. Accessed December 03, 2012. http://www.hhmusicgroup.com/musicaudits/what-we-do/.

Similar Documents

Premium Essay

Licensing Agreement

...EXCLUSIVE RAGNAROK LICENSE AND DISTRIBUTION AGREEMENT This Exclusive License and Distribution Agreement (“Agreement”) is made and entered into as of the 1st day of December, 2015 (“Effective Date”), by and between Gravity Co., Ltd., a corporation duly organized and existing under the laws of the Republic of Korea (“Korea”) and having its principle office at 15F, Nuritkum Square Business Tower, 1605, Sangam-Dong, Mapo-Gu, Seoul, Korea (“Licensor”), and Riot Games, Inc., operates as a subsidiary of Tencent Holdings Limited, and a Delaware corporation with its principal office at 2450 Broadway Street, Suite 100, Santa Monica, CA 90404 (“Licensee”). . RECITALS WHEREAS, Licensor has developed, and owns all rights in massively multiplayer battle arena “Glades of Gallant” (“Game”); WHEREAS, Licensee desires to enter into an exclusive license agreement with Licensor under the mutual terms and conditions specified herein pursuant to which Licensee will make the Game available to End Users in the Territory specified below; and WHEREAS , Licensor desires to grant such license to Licensee under the mutual terms and conditions herein, specified below. NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein and for other good and valuable consideration, the Parties hereto agree as follows: ARTICLE 1: DEFINITIONS The terms defined in this Article shall have the meaning ascribed to them herein whenever they are used in this Agreement,...

Words: 7434 - Pages: 30

Premium Essay

China Studies Foreign Ipos

...9/22/2011 MACC 424: WSJ Diary Project China Studies Foreign IPOs 09/21/2011 I. Summary China’s government is considering new regulations to govern a corporate structure, the so called VIE which is known as variable interest entity, that has enabled a wave of Chinese firms to list overseas by circumventing rules against foreign investment in sectors such as the Internet. Under this special structure, Chinese legal entities hold the sensitive permits and licenses required to do business in China while the offshore holding companies in which foreigners buy shares contract with those onshore entities, which are often controlled by the holding companies’ top executives, to get revenue from fees and royalties. Since the China’s domestic exchanges are dominated by state firms thus any move to clamp down on future use of the VIE structure could leave privately owned companies in many industries with limited options for going public especially the Internet industries. It turns out that Chinese officials is decided to set up extensive controls on the Internet, after social-networking sites and other web-based tools are common and essential in people’s normal life II. My Reaction As we all know, most Internet companies in China take VIE structure to make themselves successfully listed overseas, such as Sina, Baidu, Tencent and Alibaba. If VIE structure is illegal, it is devastating to the all the partners or any stakeholders in these overseas listing companies, as...

Words: 418 - Pages: 2

Free Essay

Voltamp Case Study

...Voltamp Electrical Corporation Letter of Transmittal To, The Vice President, Voltamp Electrical Corporation. Subject- To access the situation and come up with a proposition in order to exploit the commercial possibilities of the new magnetic material, TGW. The report consists of the analysis of both the aspects of both the departments of Voltamp- Magnetic Material Section and Audio Product Section respectively and to find out which department is best suited for the production of the new magnetic material- TGW. The sales for both the departments are being taken into consideration. Yours Sincerely, John Carter (Manager, Audio Products Section) Situational Analysis The Advanced Development Laboratory, who was responsible for the development and research, discovered the new magnetic material which was later on offered to the Audio Product Section. The new material-TGW had the capacity to have a higher stability and the cost was cheaper as compared to the existing product and it also had various new features which could easily replace the current product. The feature of this new product was that it had a greater commercial application than those originally envisioned. TGW also had the capacity to gain reputation along with the market leadership. The product also had the ability to improve its marketing competitive position. It could benefit the current existing product as well as the new range of products with the help of the new material product...

Words: 978 - Pages: 4

Premium Essay

Happy Birthday to You Copyright

... 2008) Based on the United States Code Title 17 §106, it is stated that owners of works such as musical composition, even this particular composition, have the exclusive right to perform the copyrighted work publicly. Bobby Bandleader is the offender and he should apologize and offer to pay Johnny Singstealer whatever is due or whatever his demand is as long as it is fair, reasonable, and just amount. Johnny Singstealer has the right to collect the necessary royalties or licenses fee from Bobby Bandleader since it is against the law to steal the copyright-protected works of others and perform them without pay. (Unhappy Birthday, 2012) The amount of 1 million dollars that Johnny Singstealer demanded for the past and present copyright abuse they requested Bobby Bandleader to pay is ridiculous. For example, if you wanted to use the song in a television show, a movie, or commercial, you would pay anywhere from $5,000 to $30,000 for those rights. Not only that, this song generates approximately $2 million in royalties every year. So to ask the owner of Bobby’s Bistro, which is only one restaurant is irrational. It is not a fair, just and reasonable amount for...

Words: 574 - Pages: 3

Free Essay

International Legal and Ethical Issues

...International Legal and Ethical Issues Simulation Analysis Businesses must ensure legal protection from other foreign country companies from adverse actions. There is high risk in international business transactions and CadMex need to protect against them. Steps to protect the business legally is crucial when selecting the choice-of-law, and selecting clause in the simulation. Establishing terms in a contract is important factor in a business partnership between foreign countries to protect interests for each party. After completing the first section of the simulation identifying the choose-of-law in the United States regarding specific contracts is Contract of International Sale of Goods (CISG) for domestic business transactions that cover marketing ProPez. CISG laws cover the use of technology in this case with Gentura; however, does not cover licensing or patents. International Arbitration non-binding contract provides variety of dispute resolution organizations to resolve contract disputes may take a year instead of awaiting court availability in this case, it is less expensive, and recognize contract internationally. This option safeguards CadMex’s interest with certain contingencies under contract law applicable in this case. After Candore gained World Trade Organization (WTO) the best choice remains CISG fits terms in the contract cover marketing ProPez and technical training, but does not cover patents and licensing. In March 2007 an unidentifiable...

Words: 641 - Pages: 3

Free Essay

Licensing Statues

...First Response Discuss licensing statutes and the effect they have on contracts made by an unlicensed person. Distinguish between regulatory licensing statutes and revenue raising licensing statutes.  The answer is contained in Chapter 11. A licensing statue requires that a person or company have a license from the government prior to engaging in their occupation or activity. All states have this requirement that applies to professions such as construction, engineers/ architects, hair dressers, CPA’s, doctors, nurses. The person or company applying for these licenses are required to show they have the proper schooling, experience and moral character. The licensee may also have to take a written examination before they are given this license. At work one of my responsibilities is to ensure that we have the proper permits/licensing for each state we perform work in. I have recently renewed licenses in 5 different states and can attest that on all of the license applications they request the schooling, experience and moral character information for all owners of a company (along with a 100 hundred other requirements) For example on the license application to be a General Contractor in SC moral character questions include; • Have you ever had a license, certification or registration cancelled, surrendered, revoked, suspended, restricted or disciplined by any federal, state or local authority or contracted without a proper license? If yes, attach explanation and give current...

Words: 502 - Pages: 3

Free Essay

Revenue Recognition

...Discussion Question 1: A. Merchant, Inc should not recognize revenue for the membership fees and accrue the costs to provide membership services at the outset of the arrangement. According to Staff Accounting Bulletin No. 101, one of the realization principles is “delivery has occurred or services have been rendered”. After customers paid for the membership fees, Merchant Inc still has unfulfilled obligations to perform services promised to its customers throughout the entire membership period. Therefore, the earning process is judged to the incomplete. Another realization principal according to Staff Accounting Bulletin No.1 101 is “The seller’s price to the buyer is fixed or determinable.” In this case, since “the customer has the unilateral right to cancel the arrangement at any time during its term and receive a full refund of the initial fee”, the fees collected are “neither fixed nor determinable until the cancellation privileges lapse” (ASC 985-605-25). In conclusion, Merchant Inc should not recognize membership fees as earned revenues until the contracts between Merchant Inc and its members end (or until the refund privileges expire). B. Zampiello Company should not recognize revenue upon delivery of its product to Spartans. Since “Spartans is a consignee, and title to the products does not pass from Zampiello Company to Spartans until Spartans consumes the products in its operation”, Zampiello Company still retains the risk of ownership of the product upon...

Words: 866 - Pages: 4

Free Essay

Royalty Payments

...A REPORT ON “ROYALTY Payments in industries” Submitted by: Niraj Kumar Agrawal NF121312 A report submitted in partial fulfillment of the requirements of PGP – FM Program of National Institute of Financial Management Sector – 48, Pali Road, Faridabad, Haryana – 121 001 Faculty Guide Dr. A. M. Sherry Acknowledgements I express my deep sense of gratitude to my Faculty guide Dr. A.M.Sherry. He is intellectual person and an expert in his field of taxation. He has got a very rich experience into field of Accounting & Taxation; He has done eminent in the field of taxation. He has been constant source of guidance and inspiration behind the ideas employed in the study. The project could only be completed through the little that I could borrow from the vast sea of his knowledge in this field. I have indeed no formal words to acknowledge the valuable guidance and co-operation extended by him during the project work. I am also thankful to my colleagues for helping me successfully conducting data mining. I extend my gratifications to Mr.Sumit Gupta for his support in collecting the data thru various sites. NIRAJ KUMAR AGRAWAL Roll No: NF121329 Course: PGP - FM Declaration I hereby declare that this project work entitled “Royalty payments by industries“ has been done by me during the academic year 2012-13 under the guidance of my faculty guide Dr. A.M. Sherry ...

Words: 3437 - Pages: 14

Premium Essay

A Report on Fair Use of Digitized Copyrighted Materials

...generations, or selling them for profit. A simple search for the work will turn up an extract of the work, but not the whole work in its entirety. Is it wrong to do so display any of the work without asking permission from the copyright holder, or not? I believe that if you own the work then it cannot be reproduced without your explicit permission, and restitution must be made and royalties paid. A REPORT ON FAIR USE OF DIGITIZED COPYRIGHTED MATERIALS There is a movement afoot recently to digitize many of the written pages of works including textbooks, novels, newspapers, magazines, etc. Nearly every piece of work can be changed to digital format, either for archiving and protecting them for future generations, or selling them for profit. A simple search for the work will turn up an extract of the work, but not the whole work in its entirety. Is it wrong to do so display any of the work without asking permission from the copyright holder, or not? I believe that if you own the work then it cannot be reproduced without your explicit permission, and restitution must be made and royalties paid. The problem of locating the actual copyright holder Google has been working to digitize 30 million books. Many of them are still copyrighted. Normally when somebody wishes to display copyrighted information then they will seek out permissions from the holder. Google decided that task would be monumental, so they would have an opt-out option for the program. An analysis...

Words: 771 - Pages: 4

Premium Essay

Merck & Company - an Opportunity to Evaluate the Licensing of a Drug

...responsible for its manufacture and its marketing? In order to provide Rich Kender with a good and thorough analysis and recommendation on the Davanrik licensing project, we need to answer the following guidance questions: I. How has Merck been able to achieve substantial returns to capital given the large costs and lengthy time to develop drugs? II. How much should they pay? III. What is the expected value of the licensing arrangement to LAB? IV. How would our analysis change if the costs of launching Davanrik for weight loss were $225 million instead of $100 million? In our analysis we will build a decision tree that shows the cash flows and probabilities at all stages of the FDA approval process. We will assume a royalty fee of 5% on the cash flows that Merck receives from Davanrik after successful launch. Analysis Merck is in the business of developing compounds for pharmaceutical compounds. The required research and development efforts preceding the launch of a successful blockbuster drug is extensive and lengthy process and is therefore a very expensive one. Nevertheless, Merck has proven perfectly capable to achieve high returns on capital. This is a result of numerous factors. First of all, Merck has been able to generate tremendous amounts of sales. Since 1995, Merck has launched 15 new products, resulting in 1999 sales of $32.7 billion, which includes $15.2 billion in pharmaceutical benefit management services (PBM) sales. Some products...

Words: 320 - Pages: 2

Free Essay

Copyright vs Social Media

...Today, social media has transformed our means of communications. It provides an instant and continuing flow of information that can be published and shared, making many of its users a publisher of sorts. And most without any understanding of copyright laws. With the increasing advancements of a person’s accessibility to social media platforms, studies have shown that users, without even knowing it, are committing plagiarism through the copying of another person’s work and posting it as their own creation, not even having realised that they have breached an ethical code of practice when it comes to somebodies creation. If you don’t already know, copyright is automatic on any original piece of work. It requires no legal registration and is not considered essential for any new work created. An owner of any work, whether it be a song, a writing piece, a poem or piece of art, is automatically considered without copyright registration, as the only person entitled to publish, communicate or alter the work in anyway shape or form. Should another individual wish to use the work, whether for publication, digital media or communication, they must seek permission from the creator in order to use the work. Understanding the new media environment of today is not just a matter of knowing the new technology being introduced, but understanding in how they alter our society through both digital and social media when it comes to copyright laws. So where does that...

Words: 537 - Pages: 3

Free Essay

Trueblood Case Pharmagen

...development into a new drug, X. They also have to account for the royalty payments that Pharmagen will owe Company XYZ in the future. Pharmagen pharmaceutical company is working on developing a new drug, X. They have been self-funding the research and development costs. They entered into a Funding Agreement with Company XYZ, a private equity investor, who has agreed to provide Pharmagen with up to $500 million of the total cost needed to develop drug X over the estimated 3 year project time frame. Pharmagen is not obligated to successfully complete the drug and there are no performance obligations related to its development. The money received from XYZ is nonrefundable. However, the money provided by XYZ can only be used towards drug X. If Pharmagen successfully completed the drug and it is approved for public sale, XYZ will receive future royalty payments from both drug X and an existing drug that is already available for public sale. Pharmagen also retains the rights to drug X. Pharmagen should report their cash from XYZ Corporation as deferred income based on ASC 470-10-25-1 (Sales of Future Revenues). It states that when “an entity receives cash from an investor and agrees to pay the investor,” in this case a royalty of future sales, “it is assumed that immediate income recognition is not appropriate due to the facts and circumstances.” Therefore, I believe that Pharmagen should be reporting their royalties, when they are received, as deferred and not immediate income. ...

Words: 658 - Pages: 3

Premium Essay

Poop

...Author Royalties Project Description: You manage a publishing company that publishes and sells books to bookstores in Austin. Your assistant prepared a standard six-month royalty statement for one author. You need to insert formulas, format the worksheets, and then prepare royalty statements for other authors. Instructions: For the purpose of grading the project you are required to perform the following tasks: Step | Instructions | Points Possible | 1 | Start Excel. Download and open the workbook named exploring_e01_grader_h1.xlsx. | 0 | 2 | Merge and center the title over the range A1:D1. | 4 | 3 | Delete the blank column between the Hardback and Paperback columns. | 3 | 4 | Insert a new row between Retail Price and Price to Bookstore. Enter Standard Discount Rate in cell A14, 0.55 in cell B14, and 0.5 in cell C14. Format the range B14:C14 with Percent Style. | 6 | 5 | Enter the Percent Returned formula in cell B10. The Percent Returned is the ratio of No. of Returns over the Gross Units Sold. Format the result with Percent Style with one decimal place. Copy the formula in B10 to C10. | 6 | 6 | Enter the Price to Bookstore formula in cell B15. This is the price at which you sell the books to the bookstore. It is based on the Retail Price and the Standard Discount Rate. For example, if a book has a $10 retail price and a 55% discount, the price to the bookstore would be $4.50. Copy the formula in cell B15 to cell C15 using the Paste Formulas & Numbering...

Words: 647 - Pages: 3

Premium Essay

Syndexa and Technology Transfer at Harvard

...1. Towards the end of his medical training in the early 1980s, Gokhan Hotamisligil was working on a unique tumor case on a patient and found they were comprised primarily of fat cells. The fatty tumors were due to a rare condition, Proteus Syndrome. Working in the field of metabolic regulation Hotamisligil began to explore the underlying pathways for insulin resistance. In his dissertation he discovered that the fat tissue of obese animals and humans were capable of producing inflammatory mediators. His research helped shape the current view of fat tissue as a “discrete, active organ in its own right, continuously exchanging messages with the rest of the body by way of the bloodstream.” By early 2002 Hotamisligil and his laboratory made several groundbreaking discoveries linking inflammation, to obesity, diabetes, and related cardiovascular problems. Hotamisligil’s publications have appeared numerous times in all of the major scientific journals, including Nature and Science. In 2004, Hotamisligil was able to demonstrate that excess fat, by itself can cause stress signals and medical problems. In the field of metabolic health and disease it is clear that Hotamisligil has played an extremely important role in its development, with his numerous contributions and many publications in the field. Since starting his career back in the 80s he helped to shape the modern view of metabolic health and took important steps towards understanding underlying causes of Type 2 diabetes and metabolic...

Words: 1018 - Pages: 5

Free Essay

Benecol in the Us – Step 1 of Global Expansion

...ESSAY 1 Benecol in the US – Step 1 of global expansion There are some key issues in the case, and entry mode is the main issue as well as the market research. The third issue is their future plans, strategy and interest differences, and the collaboration with McNeil has not turned out to be as good as they did hope it would be, and they therefore need some changes. They have used an exclusive licensing agreement, “which is an arrangement whereby a licensor grants the rights to intangible property to another entity (the licensee) for a specified period and, in return, the licensor receives a royalty fee from the licensee”.1 Licensing agreements have both advantages and disadvantages for The Raisio Group. The advantages is that Raisio does not have to bear the development costs and risk associated with the opening a foreign market. The disadvantages are the fact that The Ratio Group looses the tight control for realizing experience curve and location economies. A licensing agreement is good, but still it has some weaknesses. Raisio is completely dependent on McNeil’s commitment to Benecol and the success of the McNeil’s market strategy. McNeil was not interested in launching Benecol globally in a big scale, and the Raisio group’s vision was to become a leading international life science oriented chemical company. This means; they have different opinions on expanding and different visions/interests. Since Benecol already is in the Finnish market, Rabbe Klements believe that...

Words: 733 - Pages: 3