...effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000 ‘followers’ on Twitter (RSPCA NSW Twitter, nd) and over 150 subscribers and over 100, 000 channel views on YouTube (RSPCA NSW YouTube, nd). Social Media has been defined as...
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... FINDINGS; The first business I’ll be investigating is RSPCA; Type of business, they’re purpose and what they want to achieve; RSPCA is a non-profit organisation; this is because there are a charity. Meaning all goes money goes towards to organisation. RSPCA specialises in the welfare off pet animals since 1824. However there purpose and main goal is to provide a service to all animals and their welfare. By specialising in animals there mission and the way they’re going to improve the welfare of animals is by ensuring that every pet is cared for properly and has a good home, ending cruelty to pet animals, raising standards for pet animals worldwide and stopping pet overpopulation. Another purpose of the RSPCA is to improve the lives and reduce the suffering of all farm animals. The RSPCA aims to do this by having all UK farmed animals kept to the RSPCA higher welfare standards. Improving farm animal welfare legislation and ensuring it is enforced, ensuring animal products are properly labelled so consumers can make higher welfare choices. They also specialize in improving welfare of wild animals, they aim to do this by stopping the use of wild animals in circuses making it socially unacceptable to hunt and kill any wild animals in the name of sport, ensuring any use of performing animals in the UK follows appropriate guidelines and stopping the keeping of exotic animals as pets in unsuitable conditions. The RSPCA is a registered charity (no. 219099) that receives no lottery...
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...RSPCA http://www.rspca.org.uk/home The RSPCA has been around for 180 years. The purpose of the RSPCA is to protect animals from cruelty and abandonment. The RSPCA looks after 1,000s of animals that have been mistreated by their owners, and look for new homes for these abused animals. The RSPCA was founded in 1824 in a London coffee shop. The RSPCA is the first animal welfare charity. It was originally called the SPCA which stood for ‘Society for the Prevention of Cruelty to Animals’ but was changed in 1840 when Queen Victoria gave permission to add the royal R making them, from then onwards the RSPCA. Two years before the RSPCA was founded the ‘Martins act’ was introduced, this act was the first ever animal welfare law. This law meant it forbade ‘the cruel and improper treatment of cattle.’ There was another new act made in 1835 called the ‘Peace Act.’ This new act meant that the prohibition of cruelty to animals was not extended to; ‘bear baiting’ and ‘cock fighting,’ ‘dogs and other domestic animals’ and this new act insisted on better ‘standards in slaughter houses,’ to create as less pain for the animals as they could. The RSPCA fights many labs about the cruelty to animals for testing products, in a careless manner. There are now Laws for lab animals, the abolition of fur farming in the UK, ban of fox hunting with dogs and the animal welfare act. The RSPCA is a founded company which recues and rehabilitates animals, which have been poorly cared for or even abandoned...
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...own farm. Their purpose is to exceed customer’s expectations for fresh and healthy food, making their lives easier every day. Sainsbury’s ownership is the public limited sector because it sells its goods on the stock exchange. Sainsbury’s key stakeholders are: Customers: They want a company to produce products that meet or exceed their needs, they would like to see improvements Employees: They want the company to provide them a source of revenue; they seek security for employment, promotional opportunities and good rates of reward Suppliers: Want stable instructions and punctual payments. They want to be valued by the company they work for. RSPCA RSPCA stands for Royal Society of Prevention of Cruelty to Animals. The vision of RSPCA is to work in a world that humans respect and live in harmony with the natural world. RSPCA first begun in 1824 as society for prevention of cruelty to animals. It total profit is funded by donations and legacies. Local inspectors were appointed and people promised to donate £20 pounds towards their inspectors. This has created 172 branches in English and Wales. In addition to the branches, there...
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...own farm. Their purpose is to exceed customer’s expectations for fresh and healthy food, making their lives easier every day. Sainsbury’s ownership is the public limited sector because it sells its goods on the stock exchange. Sainsbury’s key stakeholders are: Customers: They want a company to produce products that meet or exceed their needs, they would like to see improvements Employees: They want the company to provide them a source of revenue; they seek security for employment, promotional opportunities and good rates of reward Suppliers: Want stable instructions and punctual payments. They want to be valued by the company they work for. RSPCA RSPCA stands for Royal Society of Prevention of Cruelty to Animals. The vision of RSPCA is to work in a world that humans respect and live in harmony with the natural world. RSPCA first begun in 1824 as society for prevention of cruelty to animals. It total profit is funded by donations and legacies. Local inspectors were appointed and people promised to donate £20 pounds towards their inspectors. This has created 172 branches in English and Wales. In addition to the branches, there...
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...around 30,000 products. And their increasing number of stores also offers complementary non-food products and services. Sainsbury's is also currently in the tertiary and secondary sector, it because Sainsbury's provide services, they have banks, sell food they even have their own farm. Sainsbury's is a large business and it have about 161,000 employees working for the business in 2014, Sainsbury's operate in the United Kingdom. Types of ownership Sainsbury's is a public limited company (PLC), and has its shares bought and sold on the stock exchange. www.sainsbury's.ac.uk RSPCA Royal Society Prevention Cruelty Animals (RSPCA) The RSPCA began in 1824 as the society for the prevention of cruelty to animals. The RSPCA is also known as a registered charity...
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...Two Business on our doorstep – Continued P3 and P4 I will carry on looking at the 2 businesses; Asda and RSPCA. I will be describing the business organisation, an explanation of the style of the organisation within the business and how it helps them to fulfil their purpose. An organisational structure enables a business to meet their purposes, it divides up the work and establishes lines of control and community. Dividing up work allows a clear understanding of who is doing what. The organisational structure is often a chain of command or line of control and sets out important aspects of how communication takes place. The organisational structure controls organisational activities to avoid conflict and individuals making decisions. The structure depends on the organisations objectives, purpose and strategy. The top layer of the structure usually has the most power and control of the businesses decisions.[1] There are several different organisational structures, these include flat, hierarchical and matrix. They all are in place to make sure that the business is set out in a clear way and is easier to see who is above who. The difference between hierarchical and flat structure is that there may only be two or three levels in a flat structure because they are designed for small businesses like a local hairdressers. [2]The matrix structure is where the employees have dual reporting relationships, generally to both a functional manager and a product manager. It is not set out...
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...ownership of two contrasting organisations. RSPCA http://www.rspca.org.uk/home http://www.media.rspca.org.uk/media The RSPCA is a charity. The RSPCA (Royal Society for the Prevention of Cruelty to Animals) is an organisation that prevents cruelty to animals. It was founded in a London coffee shop 1824. It was originally called the SPCA (Society for the Prevention of Cruelty to Animals) until in 1837, when Queen Victoria allowed permission for the organisation to add the ‘R’ for the symbol of Royal patronage to be displayed in 1840. The RSPCA is a PLC (Public Limited Company). Two years before the RSPCA was founded, the ‘Martin’s Act’ was created in 1822; this was the first animal welfare law that forbade ‘the cruel and improper treatment of cattle’. In 1835, the ‘Pease’s Act’ was created; this allowed the prohibition of cruelty to cattle to be extended to dogs and other domestic animals. This act also saw that ‘Bear-Baiting’ and ‘Cock-fighting’ were forbidden and also insisted on better standards for slaughter houses. Since being founded the RSPCA has made sure that; laws have been made for lab animals, fur farming in the UK has been abolished and the ban of fox hunting with dogs as well as the Animal Welfare Act. The RSPCA is a founded company that is improving the welfare of animals. ‘It’s our vision to work for a world in which all humans respect and live in harmony with all other members of the animal kingdom.’- RSPCA Website. The RSPCA’s first focus when it was...
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...The aim is to describe the different types of business organisation that operate in the UK. This will include a comparison between a Limited Company and a Charity in terms of their ownership, aims, economic sector and main stakeholders. For the report, I have chosen to investigate Sainsbury’s and RSPCA. Sainsbury’s Background information Sainsbury’s Supermarkets is the UK’s longest-standing major food retailing chain, having opened its first store in 1869. The Sainsbury’s brand is built upon a heritage of providing customers with healthy, safe, fresh and tasty food. It differentiates itself by offering a range of great quality products at fair prices with a particular emphasis on fresh food, an ethical approach to business and continuous leadership. Size of business J Sainsbury plc consists of Sainsbury’s – a chain of 504 supermarkets and 319 convenience stores. A large Sainsbury’s store offers around 30,000 products and an increasing number of stores also offer complementary non-food products and services. Business sector Sainsbury’s is currently in the Tertiary and Secondary Sector this is because Sainsbury’s provide services (they have banks), sell Food and also they have their own farm. Main goals and purpose At Sainsbury’s they will deliver an ever-improving quality shopping experience for their customers with great products at fair prices. Their aim is to exceed customer expectations for healthy, safe, fresh and tasty food, making their lives easier every...
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...social media links to their Facebook and Twitter with an option to share their website, this is good for marketing and promoting the business. The links at the top of the page take you to different places within the website and once you’ve picked an item there is an option to choose your size then either add it to your basket or save it to your wish list for a later date, this is convenient for the business and the consumers as it keeps the customers on the website for longer and the customer can click on many items then decide later on what they want to buy. Voluntary sector-RSPCA The RSPCA began in 1824 as the Society for the Prevention of Cruelty to Animals. The RSPCA is a registered charity that receives no lottery or state aid. Its £82 million annual running costs are funded exclusively by voluntary donations and legacies. RSPCA is currently is the tertiary sector this is because RSPCA provides services to help the animals that need care or special treatments. The main goals...
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...BUSINESSES ON OUR DOORSTEP BUSINESSES ON OUR DOORSTEP The first of the two local businesses I will be reviewing is Tesco. Tesco is a public limited company (PLC) founded by Jack Cohen in 1919. It is the biggest food retailer in the UK, It also offers a lot of non-food products including; insurance, electrical equipment and entertainment, and it is also one of the biggest retailers in the world. Tesco’s has roughly 2000 stores in the UK and over 280,000 employees working in those stores – Tesco is defined as a global store due to the growing number of international stores including; china, Czech republic and Ireland etc. ‘Tesco Finest’ and ‘Everyday value’ are Tesco’s biggest food brands and sell over £1 billion per year. Tesco is a focused business and have a constant core vision whilst the strategies and practices of the business frequently change to adapt with the world around them. Tesco’s vision has five elements; to be wanted and needed around the world, to be a growing business full of opportunities, to be modern innovative and full of ideas, to be winners locally whilst applying their skills globally, to be inspiring earning trust and loyalty from customers, their colleagues and communities. Tesco’s core purpose is ‘we make what matters better, together’. Their key values are; no one tries harder for customers, we treat everyone how we like to be treated, we use our scale for good. The stakeholders of Tesco are; the customers, they have an interest in Tesco because...
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...Describe the different stakeholders who influence the purpose of two contrasting businesses A stakeholder is anyone who has an interest in any company. There are 8 different types of stakeholders which are: employees, suppliers, customers, trade unions, employer association, government, owners, and the local and national communities. My two contrasting businesses are RSPCA and Argos. Stakeholders- Employees- want to seek security of employment and also be able to get promotions and a good pay. The employees also want their work to provide them with a livelihood. They also want to work for a good business which they can be proud to say they work there and of what they do. Owners- owners of any business have an aim to make their business rise; they are in charge and want to make a profit. Owners can be sole traders, partnerships or they have shareholders which all need to succeed in the business. Their business may be their life and livelihood because they have taken their time and effort building up the business. The owners take the principle risk especially if it’s a sole trader or partnership because if they don’t make the business work they will lose everything they have put into it. Owners are said to be the most important stakeholders and it is said it will affect them the most. Suppliers- The suppliers have an interest in the companies they supply because they need guaranteed work and money so they can continue making goods to supply. The suppliers want steady orders...
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...To: Wayne Liley From: Nabeel Ashraf Date: 16/10/2014 Introduction In this task I have been asked to describe the different types of business organisation that operate in the UK. This will include a comparison between a Limited Company and a Charity in terms of their ownership, aims, sectors of activity and main stakeholders. For the report, I have chosen to investigate Sainsbury’s and RSPCA. This has to be completed by the 16th of November 2014. Background information Sainsbury's is the third largest chain of supermarkets in the United Kingdom with a share of the UK supermarket sector of 16.4%. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company became the largest grocery retailer in 1922, pioneered self-service retailing in the UK, and had its heyday during the 1980s How they interact with customers Sainsbury’s makes sure every customer who comes through the door leaves happy, a customer service assistant provides help and advice whenever they can. Answering queries and offering information, this job involves a lot of interaction with the general public (as well as with colleagues) in a variety of methods including face-to-face, over the phone and via email. Size of business Sainsbury’s employs around 161,000 people. They also operate a chain of 592 supermarkets and 611 convenience stores - and Sainsbury's Bank. Business Sector Sainsbury's belong to the tertiary sector because it does not make products as such but it mainly provides...
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...Unit 1 - Task 1 - P1 The two businesses that I have chosen to research are Tesco’s and RSPCA. A business can be grouped into 4 different types of sectors, they are; public sector, private sector, voluntary and not-for-profit businesses. Businesses make profit as they are in charge of their own internal and external costs. This business could either be as small as a corner shop, or as large as Tesco. Public sector businesses are owned and controlled by the government. These businesses don’t have to make profit, but this is always monitored so they can control how they spend their money. Tesco is a business that is in the private sector and also a profit making business and a merchandise retailer. It’s the biggest private sector employer in the UK. It offers good and reasonable pay and benefits for all jobs. Whether as managers or assistants I stores. It's been grouped in the private sector as the business makes profit. Tesco was founded in 1919 by Jack Cohen. It is the world's largest retailers having over 500,000 colleagues, they provide millions of customers a week in the stores and also online. With 75 million shopping trips every week. Tesco wants to be seen as the most highly valued business in the world. Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software, financial services, telecoms and internet service, DVD rentals and music downloads. Tesco is in the tertiary sector...
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...UN ALBERGUE PARA ANIMALES, ¿LA MEJOR OPCIÓN? 5 ANDREW FORSYTH/RSPCA PHOTOLIBRARY 4 SECCIÓN 2: ESTABLECIENDO LAS POLÍTICAS DEL ALBERGUE ESTERILIZACIÓN ADOPCIÓN EUTANASIA ARRIBA:Vizsla Húngaro pelo de alambre 7 7 8 8 10 10 11 12 SECCIÓN 3: DISEÑANDO EL ALBERGUE ABAJO:Gatito en el centro para animales de la RSPCA FINANZAS SELECCION DEL SITIO EL EDIFICIO – DISEÑO SECCIÓN 4: ESTABLECIENDO LAS RUTINAS DEL ALBERGUE RECEPCIÓN ANIMALES ADOPCIÓN RUTINAS DIARIAS ALIMENTACIÓN HIGIENE Y LIMPIEZA COMPILACIÓN DE DATOS SECCIÓN 5: EL PERSONAL PERSONAL Y VOLUNTARIOS SALUD Y SEGURIDAD LISTA DE COMPROBACIÓN PARA PLANEAR UN ALBERGUE DE ANIMALES 14 14 14 15 15 15 16 17 17 17 ANDREW FORSYTH/RSPCA PHOTOLIBRARY 18 CONTENIDOS Guía para el diseño y manejo de un albergue para animales 3 INTRODUCCIÓN La Real Sociedad para la Prevención de la Crueldad hacia los Animales, RSPCA por sus siglas en inglés, es la organización de bienestar animal más del mundo. Fundada en 1824, sus objetivos son prevenir la crueldad y promover la bondad y el buen trato de los animales. La RSPCA es una organización sin fines de lucro, con más de 110 albergues y clínicas, así como hospitales especializados para mascotas y vida silvestre. Los inspectores de la RSPCA investigan reportes de crueldad y en la mayoría de los casos ofrecen aesoría e información, o llevan a juicio a los infractores cuando la situación lo amerite. La RSPCA provee asesoría y apoyo a más de 400 organizaciones en 80 países...
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