Free Essay

Russell Simmons

In:

Submitted By mawinston
Words 4007
Pages 17
TEXAS WOMAN’S UNIVERSITY
SYLLABUS (v. 2014 02 05)

Semester: Spring 2 | Year: 2014 | Course Prefix: BUS | Course Number: 5433.62 | Course Title: Managerial Accounting | Course Description and Overview:The success of all business organizations requires the use of accounting concepts and practices. Accounting provides key data to managers for planning and controlling as well as for costing products, services and customers. In order to be an effective manager, one must understand the basics of both financial and managerial accounting. This course is designed to help the manager better understand the basics of financial statements and how managers use accounting data to plan, control and make decisions.Per TWU Graduate Catalog 2012-2014: Use of accounting information in decision-making; statement of changes in financial position; budgets, responsibility accounting, and quantitative techniques. Three lecture hours a week. Credit: Three hours. http://www.twu.edu/gradschool/graduate-catalog.aspSee TWU Web Advisor for officially published Location and Dates for this course: Click on the "Class Schedules" link found at the TWU Home page. Then at the bottom click on “Search for Classes”. Then enter the identification information for this class. Click “Submit”. Official Location & Meeting dates are found printed in Red Ink there. |

-------------------------------------------------
Meets Core Curriculum Requirements

Faculty Contact Information:

Name of Instructor: Michael Kinman, MBA, CPA | Office Location: TWU Houston Center – Lobby | Office Phone Number: 713-443-0798 [Phone calls only – No Texting] | Office Hours: Open: Individually Scheduled as Needed | Email Address: mkinman@twu.edu [Use TWU Email – Not Blackboard Messaging] | Contact Information: TWU Email |

Goals and Outcomes:

Upon successful completion of this course, students will be able to: * Describe the structure and content of financial statements. * Use managerial accounting tools to make decisions.Each of the above student learning outcomes must be performed at an appropriate level as stated in each course assignment requirements, grading scale or rubric. |

Course Materials and Supplies:

Course Materials:A. Online Documents & Assessments Found at the Online Textbook WebsiteB. Supplemental Handouts Periodically Published in Blackboard by the Instructor | Readings On-Line e-Textbook: Baker, Pamela Smith (2014). Accounting Essentials for Managers (4th Edition). Richardson, TX: Electec Press. (ISBN 9780966804959) - Available Only On-Line On-Line Materials: Access to Both the e-Textbook and Online Materials May Be Purchased When the Course Is Made Available Online - Usually Three (3) Weeks before the Class Starts.1. Go to the following URL: https://electecpress.digitalchalk.com 2. Select “New Account” and follow the instructions to create Login ID & Password. The ID and Password that you create will be your Harmony login data. You may change your password at any time after login. 3. When at the Harmony site, click on “Catalog” at the top of the page. 4. Several courses will appear in the Catalog, so carefully choose the correct course identified by the Instructor and Course Number as found on Page 1 of this Syllabus.If you choose the wrong Harmony Course from the Harmony Catalog, then the professor of the wrong course will have you removed from their course and additional fees may result to afterwards have you registered for the correct course. 5. Purchase access to the course materials using a credit card. Then access the materials by logging in and clicking on the colored rectangle for your class. 6. Note: Registration in this Harmony Course CLOSES six days after first class day. 7. Access to the class on Harmony gives you the following data: a. e-Textbook & Printable Text b. Example Financial Statements c. Recorded Lectures with Power Points d. Practice Problems with Solutions e. Required Online Quizzes8. The Chapters and related documents will appear in Harmony for this Course only on an As-Needed Basis per a schedule determined by the Accounting Department of the School of Management. | Supplies: For In-Class Quizzes Use A Basic-Function Nonprogrammable Calculator. |

Prerequisites Courses or Conditions:

-------------------------------------------------
No specific EMBA courses are required as prerequisites to the BUS5433 Managerial Accounting Course. However, it is recommended that have completed both BUS 2043 and BUS 2053 or their equivalents prior to taking this course.
-------------------------------------------------

-------------------------------------------------
It is also assumed that the EMBA student has met or otherwise accommodated all EMBA Program Prerequisites before taking this course.
-------------------------------------------------

------------------------------------------------- A. Per the TWU School of Management Executive MBA Program Website:
-------------------------------------------------
The Executive MBA (EMBA) is designed for professionals with a minimum of 5-years work experience.
-------------------------------------------------

------------------------------------------------- http://www.twu.edu/som/emba.asp
-------------------------------------------------

------------------------------------------------- B. Per the “EMBA Information Packet” Link:
-------------------------------------------------
Five years of managerial experience is required.
-------------------------------------------------

------------------------------------------------- http://www.twu.edu/downloads/som/EMBA_Prospect_packets-_Edited_02.22.2012.pdf
-------------------------------------------------

-------------------------------------------------
C. It is highly recommended that this course be taken in the suggested order of courses as described in the Recommended Course Rotation found on the TWU School of Management Executive MBA Program Website: Taken in the Second Semester.
-------------------------------------------------

-------------------------------------------------
Without The Above Items Satisfied The Student Will Need To Devote Much More Study And Practice Time To Successfully Learn This Course’s Material
-------------------------------------------------

Disability Support Policy Statement:

If you anticipate the need for reasonable accommodations to meet the requirements of this course, you must register with the office of Disability Support Services (CFO 106, 940-898-3835, dss@twu.edu ) in order to obtain the required official notification of your accommodation needs. Please plan to meet with me by appointment or during office hours to discuss approved accommodations and how my course requirements and activities may impact your ability to fully participate.

Academic Integrity:

Honesty in completing assignments is essential to the mission of the University and to the development of the personal integrity of students. In submitting graded assignments, students affirm that they have neither given nor received unauthorized assistance, and that they have abided by all other provisions of the Code of Conduct in the TWU Student Handbook. Cheating, plagiarism, fabrication or other kinds of academic dishonesty will not be tolerated and will result in appropriate sanctions that may include failing an assignment, failing the class, or being suspended or expelled. Suspected cases in this course may be reported to Student Life. The specific disciplinary process for academic dishonesty is found in the TWU Student Handbook. The TWU library link, “Avoiding Plagiarism,” will aid students in completing their assignments with integrity.

In an effort to ensure the integrity of the academic process, Texas Woman’s University vigorously affirms the importance of academic honesty as defined by the Student Handbook. Therefore, in an effort to detect and prevent plagiarism, faculty members at Texas Woman’s University may now use a tool called Turnitin to compare a student’s work with multiple sources. It then reports a percentage of similarity and provides links to those specific sources. The tool itself does not determine whether or not a paper has been plagiarized. Instead, that judgment must be made by the individual faculty member. All required assignments in this course may be checked for plagiarism using Turnitin.com

Activities, Assignments, and Grading Policy:

A. 150 points: In-Class Attendance & Participation (Days 1, 2, 3)B. 150 points: In-Class “Closed-Book” Quiz on Day 2C. 150 points: In-Class “Closed-Book” Quiz on Day 3D. 150 points: Online Graded Quizzes (during the Course)E. 15 points: Online Bonus Quiz - Due End of Monday After Day 3F. Non-Graded Study of Textbook, Recorded Lectures, & Online Practice ProblemsG. Non-Graded Study of Supplemental Handouts Published in Blackboard |

GRADING

The following 100 Point Equivalent grading scale will be used:

POINT VALUE | GRADE | 90-100 points | A | 80-89.99 | B | 70-79.99 | C | 60-69.99 | D | Below 60 | F |

-------------------------------------------------
COURSE POINTS GRADING
-------------------------------------------------

------------------------------------------------- In-Class Attendance & Participation 150 points 25 %
-------------------------------------------------
In-Class Quiz on Day 2 150 points 25 %
-------------------------------------------------
In-Class Quiz on Day 3 150 points 25 %
-------------------------------------------------
Online Graded Quizzes 150 points 25 %
-------------------------------------------------

------------------------------------------------- Total 100% Points 600 points 100 %
-------------------------------------------------

------------------------------------------------- + Online Bonus Quiz (Due End of Monday after Day 3) (15 Bonus Points Possible)
-------------------------------------------------

------------------------------------------------- Letter: (< 360 F) (360 - 419.99 D) (420 – 479.99 C) (480 - 539.99 B) (540 - 600 A)
-------------------------------------------------

GRADING RUBRIC FOR STUDENT LEARNING OUTCOMES | Criteria | 1 (Unsatisfactory) | 2 (Emerging) | 3 (Proficient) | 4 (Exemplary) | Students will be able to describe the content and structure of financial statements. | Students cannot demonstrate an understanding of these issues. | Students can demonstrate an understanding of some of these issues. | Students can demonstrate an understanding of most of these issues. | Students can demonstrate an understanding of all of these issues. | Students will be able to use managerial accounting tools to make decisions. | Students cannot demonstrate an understanding of these issues. | Students can demonstrate an understanding of some of these issues. | Students can demonstrate an understanding of most of these issues. | Students can demonstrate an understanding of all of these issues. |

Major Course Assignments and Examinations:

A. In-Class Attendance & Participation (150 points) 01. Day 1 In-Class Attendance & Participation [50 Points]Measurable Student Learning Outcome:Describe the structure and content of financial statements. 02. Day 2 In-Class Attendance & Participation [50 Points]Measurable Student Learning Outcome:Use managerial accounting tools to make decisions. 03. Day 3 In-Class Attendance & Participation [50 Points]Measurable Student Learning Outcome:Use managerial accounting tools to make decisions. B. In-Class Quiz on Day 2 “Closed Book” - Day 1 Material [150 Points]Measurable Student Learning Outcome:Describe the structure and content of financial statements. C. In-Class Quiz on Day 3 “Closed Book” - Day 2 Material [150 Points]Measurable Student Learning Outcome:Use managerial accounting tools to make decisions. D. Online Graded Quizzes [150 Points]a. Three (3) Attempt Submissions are allowed for each Online Quizb. An 80% overall grade for Each Set of Two Quizzes is required to receive a maximum grade for Each Set. Anything less will be averaged for each set.Set # 1 = Online Quiz #1 (Topic 1) And Online Quiz #2 (Topics 2,3)Due by 09:00 AM on Class Day 2 [75 Points for full Set #1]Measurable Student Learning Outcome:Describe the structure and content of financial statements.Set # 2 = Online Quiz # 3 (Topic 10) And Online Quiz # 3 (Topic 11)Due by 09:00 AM on Class Day 3 [75 Points for full Set #2]Measurable Student Learning Outcome:Use managerial accounting tools to make decisions. E. Online Bonus Quiz - Day 3 Material (Made Available In Harmony after Class Day 3)Due End of Monday After Day 3 [15 Bonus Points]Measurable Student Learning Outcome:Use managerial accounting tools to make decisions.F. Harmony Online Materials & Supplemental Handouts Published in Blackboard | |
TWU Attendance Policy:

Consistent and attentive attendance is vital to academic success, and is expected of all students. Grades are determined by academic performance, and instructors may give students written notice that attendance related to specific classroom activities is required and will constitute a specific percentage of students' grades.

Instructors are strongly encouraged to keep a record of student attendance. They should note absences due to documented student illness, serious illness or death in the student's immediate family, pregnancy or related conditions, official school activity, state-recognized religious holiday, active military service that is of a reasonable brief duration, or other verified absences deemed appropriate by the instructor. Students must consult with instructors regarding the completion of make-up work.

Absences do not exempt students from academic requirements. Excessive absences, even if documented, may result in a student failing the course. An incomplete may be granted if the student has a passing grade, but only if the instructor determines that it is feasible for the student to successfully complete remaining assignments after the semester. Pursuant to university policy, such determinations are within the discretion of the instructor.

Absence reasons described in Paragraph 2 above in order to be “verified” will need to be verified by Student Life.

Calendar of Classes, Sessions, Activities, Readings, Examinations & Assignments:

-------------------------------------------------

1. -------------------------------------------------
This is a highly labor-intensive technical course of both In-Class and Off-Campus activities which are required to learn the material.
-------------------------------------------------

2. -------------------------------------------------
Carefully Pre-consider Your Personal Schedule in Relation to this Course’s Workload.
-------------------------------------------------

3. -------------------------------------------------
Accounting is One Building Block upon Another.
-------------------------------------------------
If You Show Up Late You Will Probably Be Quickly Lost.
-------------------------------------------------

A variety of assignments and learning approaches are intended to help you develop an understanding of basic accounting information and its uses. Classes will include lectures, examples, question and answer sessions, demonstration problems, and practice problems. There will be online and in-class quizzes, online reading and lectures, attendance and participation. The in-class discussion each day is prepared with the assumption that you have read the information about the subject for the day, watched the required lectures and are prepared for work on the material. We will cover designated material in class; students must cover other materials with readings and online lectures and practice.

01. Prior to Class Day 1: Study Topics 01 through 09

* Online Textbook, Recorded Lectures with Power Points, and Practice Problems * Supplemental Handouts Study Published In Blackboard before Class Day 1

02. Class Day 1: In-Class Attendance & Participation

09:00 - 09:30 Syllabus Requirements for Success 09:30 - 10:15 Accounting Information System, Internal Control & Related Ethics 10:15 - 10:30 Fifteen (15) Minute Break 10:30 - 12:00 Balance Sheet, Earnings Statement, Statement of Changes in Equity 12:00 - 01:00 One (1) Hour Lunch Break

01:00 - 02:15 Statement of Cash Flows 02:15 - 02:30 Fifteen (15) Minute Break 02:30 - 04:00 Financial Statement Analysis

03. Prior to Class Day 2: Study Topics 10 through 14

* Online Textbook, Recorded Lectures with Power Points, and Practice Problems * Supplemental Handouts Study Published In Blackboard before Class Day 2 * (Also: Required Online Quizzes Topics 1 And 2,3 - Due by 09:00 AM Class Day 2)

04. Class Day 2: In-Class Attendance & Participation and In-Class Quiz

09:00 - 10:15 Cost Accounting Systems 10:15 - 10:30 Fifteen (15) Minute Break

------------------------------------------------- 10:30 - 11:30 In-Class Quiz
-------------------------------------------------

------------------------------------------------- “Closed Book” Covers Day 1 Material 25 Questions * 6 Points = 150 Points
-------------------------------------------------

-------------------------------------------------
The student’s table area on which the student takes the Quiz may have on it only the student’s pen or pencil, a basic Non-programmable calculator, and clear water in a transparent container – nothing else.
-------------------------------------------------

------------------------------------------------- 11:30 - 12:00 Post Quiz Review
-------------------------------------------------

-------------------------------------------------
The student’s table area on which the student observes the Post Quiz Review may have on it only the student’s clear water in a transparent container - nothing else.

12:00 - 01:00 Lunch Break

01:00 - 02:15 Cost Terminology & Behavior 02:15 - 02:30 Fifteen (15) Minute Break

02:30 - 04:00 Cost \ Volume \ Profit Analysis

05. Prior to Class Day 3: Study Topics 15 through 18

* Online Textbook, Recorded Lectures with Power Points, and Practice Problems * Supplemental Handouts Study Published In Blackboard before Class Day 3 * (Also: Required Online Quizzes Topics 10 And 11 - Due by 09:00 AM Class Day 3)

06. Class Day 3: In-Class Attendance & Participation and In-Class Quiz

Planned Day 3 Schedule

09:00 - 10:15 Relevant Analysis in Decision Making 10:15 - 10:30 Fifteen (15) Minute Break

------------------------------------------------- 10:30 - 11:30 In-Class Quiz
-------------------------------------------------

------------------------------------------------- “Closed Book” Covers Day 2 Material 25 Questions * 6 Points = 150 Points
-------------------------------------------------

-------------------------------------------------
The student’s table area on which the student takes the Quiz may have on it only the student’s pen or pencil, a basic Non-programmable calculator, and clear water in a transparent container.
-------------------------------------------------
11:30 - 12:00 Post Quiz Review
-------------------------------------------------

-------------------------------------------------
The student’s table area on which the student observes the Post Quiz Review may have on it only the student’s clear water in a transparent container – nothing else.

12:00 - 01:00 Lunch Break

01:00 - 02:15 Budgeting, Flexible Budgeting, Variance Analysis 02:15 - 02:30 Fifteen (15) Minute Break

02:30 - 04:00 Capstone Financials & Capital Budgeting

------------------------------------------------- ------------------------------------------------- 07. Day 3 Material Online Bonus Quiz (Made Available In Harmony after Class Day 3)
-------------------------------------------------
Due by End of Monday after Day 3
-------------------------------------------------

OTHER REQUIRMENTS:

-------------------------------------------------

-------------------------------------------------
Successful Activities for Learning in any Course
-------------------------------------------------

* -------------------------------------------------
Textbook Study * -------------------------------------------------
Supplemental Handouts Study * -------------------------------------------------
Online Lectures, Quizzes, Problems, and Internet Study * -------------------------------------------------
In-Class Attendance & Participation * -------------------------------------------------
In-Class Quizzes & Post-Quiz Reviews * -------------------------------------------------
Study Groups * -------------------------------------------------
Your Own Personal Self-Motivated & Self-Directed Research & Discovery
-------------------------------------------------

APA Format
The official form and style format for the School of Management is APA. All written assignments must use appropriate APA format for citations, references, and other aspects of form and style.

Syllabus Subject to Change
The data provided in this document is for information and planning only. The dates are subject to change based on the material covered and unexpected circumstances that require changing the schedule.

Internet and Email
All students are expected to have access to the Internet and have TWU email addresses. Note that you can contact other students in the class using Blackboard email (but not Blackboard Messaging). BE SURE that you regularly check your TWU email address or have it forwarded to your regular email address.

Cell Phone Policy
Classroom disruption by cell phones and paging devices is prohibited. A student facing the possibility of receiving emergency calls may leave the device on silent or vibrate mode during class if he/she has previously informed the professor. Otherwise, all cell phones and pagers must be turned off at the beginning of class. Routine work-related calls or personal calls from friends are not considered emergencies. Repeated violation of this policy is subject to dismissal or failure in the course.

Electronic devices utilized in a learning context, such as laptops and language interpreters, may be permitted at the professor’s discretion. A student may face a zero and/or failure in the class if an electronic device is used for cheating during a test.

Examination Policy
Students are expected to take the course Examinations at the dates & times stated in the published course schedule.

Grades Posting

Students can check their grades online when posted in Blackboard via Blackboard Tools “My Grades”. Commencing the day that the grades are posted students have the lesser of one week or the deadline for final grade posting in Pioneer Portal to discuss with the professor potential questions about their grades. After this time, documents are subject to recycling and grades stand without question. Makeup Quizzes or late assignments (if any) will be graded as the professor has time.

Each faculty member has the right to post or not post final course grades for each class on Blackboard. Final course grades provided to a student by a faculty member may not be relied upon as official. Students may only access their official final grades via the Registrar’s Office online. According to FERPA, faculty may not provide final grade information to students via telephone, email, posting or any other source which might compromise student confidentiality.

Code of Conduct

By taking this course, you are subject to the TWU Code of Conduct. You agree that you will do all of your own work, write and take responsibility for your own papers, take all of your own Quizzes, never cheat, never plagiarize or turn in anything created in a dishonest manner. You also agree to respect all TWU rules and property.

Anyone who violates the Code of Conduct will be subject to harsh sanctions including but not limited to receiving an F in the course and expulsion from the University. If there are any specific application questions about the Code of Conduct, it is the student’s responsibility to ask the professor or appropriate TWU staff for clarification.

Every graduate student is expected to comply with the Code of Conduct and discipline policies of the University. Every student should obtain from the Student Life Office on their campus a copy of the “Student Handbook” which sets forth the official policies governing all student conduct at TWU. The Code of Conduct clearly stipulates a student’s rights in the event he or she is charged with misconduct or some violation of the University’s regulations.

ALSO SEE THE “TWU ACCOUNTING CLASSES CODE OF CIVILITY” BELOW

TWU Accounting Classes Code of Civility

~ Published by the Accounting Branch of the TWU School of Management to be followed by all participants in the TWU Accounting Classes.

Students are expected to abide by this code during class and in working with TWU professors, staff and other class members. If students do not abide by this code, they will be asked to leave the classroom and, in extreme cases, they will be referred to Student Life for further sanctions.

Respect
Treat all faculty, students and staff with respect and in a professional and courteous manner at all times, whether in person, over the phone or in written communication.

Kindness
Refrain from using any form of insult or other disparaging remark.

Truth
Cite only the truth, and never knowingly misrepresent, mischaracterize, or misquote information received from others.

Responsibility
Take responsibility for your own actions, obligations and performance; do not blame others.

Cooperation
Work together with other students, faculty, and staff in a spirit of cooperation toward our common goals of seeking and providing a quality education.

Privacy
Respect and uphold the right to privacy, and do not talk about others in any negative way.

Nondiscrimination
Respect different ideas and opinions, and reject bigotry in any form. Foster an environment that enables honest and open communication, free from harassment and intimidation, where alternative points of view are treated with consideration and the diversity of our academic community is appreciated.

Professionalism
Complete your work in a timely, complete and thoughtful manner. Read all Topics; work diligently on all assignments. Do your best.

Required Classroom Environment Boundaries

-------------------------------------------------
The Following Classroom Environment Boundaries Support The Following Outcomes:
-------------------------------------------------

* ------------------------------------------------- Deterrence of cyber-stalking, cyber-bullying, and related forms of intimidation and harassment of students and employees.
-------------------------------------------------

* ------------------------------------------------- Restriction of the delivery of TWU resources and intellectual property to only properly enrolled class members.
-------------------------------------------------

* ------------------------------------------------- Protection of the privacy, security, and safety of both students and employees and their property and all individual and collective rights related to the same.
-------------------------------------------------

-------------------------------------------------
Depending on individual circumstances, disrespect of these protocols is subject to adverse consequences including grade impacts and legal liabilities.
-------------------------------------------------

01. Audio &/or Video &/or Photo capture inside or outside of the classroom on TWU property of any person or their property must have that person’s prior permission.

Audio &/or Video &/or Photo capture of any person or their property without that person’s prior permission is not allowed anywhere at TWU at any time: Not before nor during nor after class, nor on breaks, nor during lunch either - Not at any time at TWU unless that person has given their prior permission.

Photo eyes on laptops must be covered. “Google Glasses” and other types of insidious and/or conspicuous surveillance devices are strictly prohibited period.

02. Phone devices during classroom instruction: Must be off or on vibrate while inside the classroom and calls responded to only outside of the classroom during classroom instruction.

03. The Classroom doors are not locked during the Class Day – You will probably want to protect your personal property in deference to this condition.

04. HOUSTON CAMPUS: Clear Water in a transparent container is the only refreshment allowed at any time inside the classroom.

No chewing gum, no snacks, no soda. Only clear water in a transparent container.

No other refreshment is allowed inside the classroom at any time: Not before nor during nor after class, nor on breaks, nor during lunch either.

INSTRUCTOR BIO

Michael Kinman, MBA, CPA Education
MBA University of Houston (Central Campus)
BBA (Accounting major) The University of Texas at El Paso
Certified Public Accountant - Texas Teaching Experience
January 2007 - present Adjunct Faculty, Texas Woman's University Business Experience
30+ years of professional business experience including administrative level and project management over accounting information systems and hands-on work in General Accounting, Financial Reporting, General Budgeting, Account Reconciliations, Project Management, Capital Budgeting, Job Order Cost Accounting, Materials Management, and Training & Development. Industry Experience & Roles
Industry experience includes Healthcare, Retail, and Construction industries in various roles as a Purchasing Agent, Staff Accountant, Accounting Manager, Controller, and Director of Administrative And Financial Systems.

Similar Documents

Premium Essay

Russell Simmons

...Russell Simmons has been successful because he turned an idea into an opportunity. Mariotti and Glackin (2013) states while Russell attend college he saw an opportunity in the underground music genre Hip-hop (p.154). From that moment on Russell knew he could capitalize off hip-hop. Not only did Russell take a chance on an opportunity, he formed a great record label with his friend Rick Rubin called Def Jam Records. However his success did not stop there Russell went on to create a clothing line, Rush Communications and many other ventures. With his knowledge of street entrepreneurship and the philosophy of “keeping it real” (p.154-155), Russell Simmons was able to promote his ventures with great success, making him one of the biggest entrepreneurs ever. Marketing a business can be a challenge; you must know what the people want and how to deliver what they need. Targeting a market that will buy your product is very important. For Russell Simmons his target market was geared toward his surroundings, urban youth. Jennifer Reingold (2003) illustrates “He is not a man who made it big and then abandoned his roots but rather one who is still as comfortable on the streets of the inner city as he has become on Wall Street”. Within that statement one can conclude that Russell Simmons targeted a culture he is familiar with and still associates with while achieving success. The urban youths and Russell Simmons shared the same beliefs of staying authentic and telling the truth...

Words: 773 - Pages: 4

Free Essay

Russell Simmons Case Study

...Jeff Shields New Venture Creation – DuVal Russell Simmons – Case Study 1) Early on, Simmons decided that he wanted to make his own way in the world. He wanted to live a fast-paced life and call his own shots. Even though he did not like school, he still enrolled at the City College of New York as a sociology major. 2) The target market that Simmons is trying to appeal to is that of urban teens and young adults. He understood that his target market valued authenticity and “keeping it real”. In his words, “You have to tell the truth. It endears you to the community. The people can smell the truth, and they’re a lot smarter than the people who put the records out.” 3) By growing up while being heavily influenced by hip hop music and culture, Simmons had a distinct advantage in reaching out to and understanding his target market.; as he is/was one of that target market. This is advantages for him because he can know and understand what artist and styles will make it big when it reaches the public due to his experience in hip hop music and culture. This can also be a limitation, because he may not have as much experience in other cultures and music styles, thereby limiting him strictly to hip hop and preventing him from spreading his musical venture. 4) Hold a charity basketball game in the New York City community that features appearances from professional athletes. The market research necessary to ensure that it would be a success would be researching...

Words: 317 - Pages: 2

Free Essay

Russell Simmons, Hip-Hop Entrepreneur

...1. Russell Simmons has been successful as a media mogul because he was presented an idea/opportunity to create a dynamic business in the music/clothing industry and he jumped on it without second thought. With the help of Rick Rubin, he was able to dedicate his intelligence and skills in these industries to become one of the most well known entrepreneurs today. Since day one he has had a keen sense of what urban youth wanted and has stayed true to “keeping it real.” At the time, hip hop was an underground genre that Russell Simmons was able to deliver to the ears of all who wanted to tune it. 2.) In all of his business endeavors, Russell Simmons has targeted urban youth. This target values authenticity and that’s what Russell Simmons delivers. Through hand selected artists and his Phat Farm clothing line, Russell Simmons has emulated the true meaning of “real.” 3.) Growing up surrounded by hip-hop culture, Russell had an advantage in the marketplace by understanding first-hand what his peers and predecessors wanted that weren’t available at the time. He realized that he could generate revenue through rap; an underground genre that had not yet taken flight, and generate a style that urban youth felt most comfortable with. He was able to give urban youth around the world the music they idolized and the clothes they preferred to wear. 4.) Brainstorm a business ideA business idea I would pitch to Russell Simmons would be creating apps. Applications have become very popular now-a-days...

Words: 331 - Pages: 2

Free Essay

Russell Simmons

...Russell “Rush” Simmons began his trip to being hip hop’s main man in the late 1970’s. Through hard work, struggle and determination, he achieved things that a young entrepreneur only dreamed of. By promoting early hall of fame group Run DMC, in which one member of the group is Simmons’ brother Joseph “Run” Simmons. Throughout the years, Russell Simmons has taken Hip Hop to great lengths in our economy and in African American Business. Russell Simmons was born October 4, 1957 in Queens New York. He was an excellent student through grade school and made his was to CCNY-Harlem to study in sociology. This is where he found his passion for music. In the late 1978, Russell began using his spare time to promote some early hip hop block parties and club shows around Harlem and Queens. Often, he would promote these parties with his friend Curtis Walker, who later adopted the name Kurtis Blow, who is another Hip Hop icon. Russell later became his manager and co-wrote the 1979 single “Christmas Rappin’”. By this time Russell had dropped out of college and pursued artist management as a full-time gig. This is when Rush Productions was born. During this time the country was in over $700 billion dollars in debt and personal bankruptcies were constantly rising, Russell found a way to do what he loved and make an income doing it. In the beginning of the 1980s, Russell took his younger brother, Joseph Simmon’s, group as his clients and they then became Run-D.M.C. Over the next...

Words: 682 - Pages: 3

Premium Essay

Critical Argument Analysis

...Critical Argument Analysis Gabriel Martinez ENG/215 November 9, 2015 Professor Stephanie Critical Argument Analysis “There’s not a man that can’t be thrown, not a horse that can’t be rode, a bull that can’t be stopped, there’s not a disco that I Coke La Rock can’t rock”. (DJ Coke La Rock 1973) This line spoken by Coke La Rock was the birth of rap and hip-hop music. This one bar made Coke La Rock the very first rapper in Hip-Hop and birthed a new genre of music, we now know today as Rap music. John McWhorter, Opio Lumumba Sokoni, and Desi K. Robinson all have written about their different views and opinions on the good the bad and the ugly of rap music. They all offer different arguments on the effects of rap music. Rap music began as a way for black families to focus on bringing families together and uplifting each other’s spirits in times of heartache and pain. However, now since its humble beginnings so much has changed and developed but the spirit of its heart and soul stays the same. John McWhorter argues in his article, “Mean StreetsTheater,” (2003) on the negativity of rap music and the violence that it promotes. He argues that the violence of rap music is causing the rappers to be murdered. He goes on to say that not only are rappers being murdered but also they’re being murdered in front of their children, exposing their children to the violence. Today in our society many agree with his point of view and are causing...

Words: 864 - Pages: 4

Premium Essay

Russel Simmons

...Concepts Professor Camilla Craig Mat 27th, 2016 Russell Simmons has three core leadership qualities that have helped him to become the successful CEO that he is. A common trait that most successful leaders often have is their commitment to accomplishing goals. Russell Simmons is widely known as the father of hip-hop, who embodies these qualities. Russell Simmons wears many hats and is involved in several different business ventures. He co-founded Def Jam Records which he made $100 million dollars by selling Def Jam to Universal Music Group. Then Simmons found the companies Argyleculture, American Classics, and Phat Farm. Russell Simmons is not just a business owner he is a successful author, who is most famously known for his bestselling book Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success. One of the leadership qualities that Russell Simmons personifies is emotional intelligence. When Russell Simmons talks about working with executives and artist, he always emphasizes the importance of everyone being happy in the deal (Harvard Business Review). Simmons made it very clear that his business success comes from starting businesses based on needs that exist. Due to Russell Simmons being aware of the fact that a need exist is an accurate indicator of an emotionally intelligent leader. The second leadership quality that Russell Simmons has is a positive attitude. Russell Simmons believes and advocates that having a positive attitude, openness...

Words: 1764 - Pages: 8

Premium Essay

Entrepreneurial Leadership

...their ability to succeed, a desire for immediate feedback, a high level of energy, skill at organizing, and value of achievement over money. There are many reasons why someone may take this path but the bottom-line is this person has a strong will and determination to succeed. The leading entrepreneurs I have chosen are Mary Kay Ash and Russell Simmons. Russell Simmons is a business mogul, activist, best-selling author and he is owner and founder of RUSH Communications. RUSH Communications is a leading multi-faceted holding company with investments in well-known and respected brands in three industry segments: entertainment and media; fashion and lifestyle; and empowerment. RUSH Communications, Inc. includes a management company, the hip-hop record label Def Jam, and the sneaker company Run Athletics. He is also the founder of the clothing lines Phat Farm, Argyleculture, and American Classics. Some of Simmons other ventures include a film and television production company, Simmons Lathan Media Group, Unirush Financial Services, Simmons Jewelry Company, and GlobalGrind.com. Rush Communications is currently worth approximately $340 million. Simmons leads in a situational approach style. His style adapts to the situation and he is able to use different leadership styles to get many different jobs done. He uses his democratic style to receive input from his employees on what they feel consumers want and need. He uses this information to make sound business decisions to keep his companies...

Words: 1403 - Pages: 6

Premium Essay

Ikea Case 2

...IKEA Case Study – Alan B. BalesWeek 21. What are IKEA's competitive priorities? IKEA’s corporate mantra is to have “Low Price with Meaning”. In other words,their desire is to manufacture and present a product that is both functionallysound and inexpensive at the same time. Notice, I did not use the word “cheap”or inexpensively manufactured using sub-standard materials with untested orquestionable processes. They strive to make things less expensive without evermaking customers feel “cheap”. To accomplish this, IKEA has to maintain abalance between design, manufacturing, and distribution. 2. Describe IKEA's process for developing a new product. The team behind a new product at IKEA consists of designers, productdevelopers, and purchasers of materials who get together to discuss overalldesign, materials and suitable suppliers. Each specialist contributes theirknowledge. For example, a buyer will use their contacts with suppliers all overthe world through the IKEA Trading Services office to determine who can makethis at the best quality for the right price and at the right time. This process is acollaborative effort and takes into account everything from colors to selling priceon the floor of an IKEA store. It is not corporately mandated design; it is design bycommittee if you will. 3. What are additional features of the IKEA concept (beyond their design process)that contribute to creating exceptional value for the customer? IKEA’s model also creates additional value by working...

Words: 595 - Pages: 3

Premium Essay

Russell Simmons: Most Wealthiest Man

...Russell Simmons is not only a pioneer in the hip hop world but as a businessman as well. He has a lot of things he leave behind like all his fortune and business like the rush card that will always be used and past down. Through all the obstacles Russell Simmons face over the year, he turned into a multi millionaire. Mr. Simmons businesses such as music, diet, philanthropy, and spiritual has grown over the years and now Russell is one of the most wealthiest man . The rush card has sold 20.5 million dollars. Not to mention he has a clothing line that has sold for a lot of money. Mr. Simmons music has a huge impact on the worlds music today that will forever live on. Russell later on sold his stake in def jam records to a universal music group...

Words: 293 - Pages: 2

Premium Essay

The Sports Guy Case Study

...The Sports Guy Case Study Case Synopsis The case is about The Sports Guy which is an independent sporting goods store owned by Bob “Rocky” Rhodes; his business is in the retail sporting goods industry. The store is located in the south part of a small town which is just outside the Greater Toronto Area. The town has been growing rapidly for the last few years and the area around the store has become a prosperous neighbourhood, making their location a busy commercial area. The Sports Guy store sells sports related clothing and equipment. About 70% of their sales consist of equipment and uniforms bought by local teams, and 30% of sales consist of regular (walk-in) retail trade. The store’s sales have increased over the years however; have not been growing much in recent years. In the last few years the sales to teams have mostly covered the business’ costs, while the “walk-in” trade has provided most of the profits. Many times Rocky has been left with out-of-season stock that had to be sold off at a loss. Rocky is concerned about the declining inventory turnover rate that is causing an increase in his short-term debt and interest expenses. Problem Statement Rocky wants his business to grow with the town, but to do so will require access to bank credit to finance higher inventories and future expansion. He will have to improve The Sports Guy’s profitability. How will Rocky improve the financial performance of his business when their net profit (after tax) has decreased...

Words: 2154 - Pages: 9

Premium Essay

Bertrand Russell

...allow them to hold the position a “famous thinker.” Dr. Martin Luther King, Jr. (January 15, 1929-April 3, 1929) and Bertrand Russell (May 18, 1872-February 2, 1970) are two famous thinkers that are discussed in this paper. Each of these men changed the way people viewed the issues of the day through the creative process. King and Russell made identifiable contributions to society during an era of difficult social times. The subject matter of this paper will investigate dilemmas or ideas that both of these famous thinkers sought to resolve, and the solutions they came up with for accomplishments. The ideas in conjunction with obstacles from people challenging the change, and a lot of the solutions were in a constant state of improvement. However; each one of their individual solutions all met the test of logic, allowing them to conquer the battles and opposition to resolutions. The thought process of these two men required a substantial amount of time to change the way people think, and developed an outcome of their individual issues for a better cause. King believed in defending the inequality and unjust segregation of man. Russell beliefs lied in the revolt against idealism and analytical philosophy. The two of these men evaluated a problem in special manner to locate distinctive perspectives that no one else had visited. King and Russell both had patience to visualize their ideas and produce solutions to defeat the opposition....

Words: 1347 - Pages: 6

Premium Essay

The Problem with Philosophy

...Explication : Bertrand Russell The Problem with Philosophy Bertrand Russell concludes his analysis stating that the importance of studying philosophy relies on the question of value, as he states most people within the scientific community have a pre-conceived idea of what philosophy is, and may attach a whimsical value to it. Russell explains that Philosophy is like other sciences in that what is produces is not always tangible or the methods by which it is created is always easily understood, so in order to appreciate philosophy it is a good option to study students learning the value of philosophy first hand Russell continues, that “practical men” (Russell, 2009) need to change their mindset; that “the goods of the mind are at least as important as the goods of the body”. (Russell, 2009), once a person appreciates that the mind needs nourishment as well as the body, they will be able to appreciate philosophy.“A critical examination of the grounds of our convictions, prejudices, and beliefs” (Russell, 2009) is the form of knowledge that Russell believes philosophy is based on. He further states that philosophy cannot be measured in the same way as other sciences, because once a definite answer is found, it isn’t philosophy anymore. Examples Russell uses are the study of Astronomy, and the study of the human mind, once under the philosophy umbrella of study, later to be under the umbrella of other sciences. Philosophy asks questions that don’t need an immediate answer;...

Words: 641 - Pages: 3

Premium Essay

Famous Thinkers

...other people. In this paper Bertrand Russell who was born in 1872 and died in 1970 along with Martin Luther King Jr. who was born in 1929 and died in 1968 will be examined. They used their own creative process to motivate people into seeing different issues their way. Each of these men made contributions during difficult times. In this paper specific problems and ideas that these men sought to solve, and the plans they put into action to resolve these problems. Their ideas and solutions were met with opposition from people who did not like change. Some of their solutions were constantly improved upon. A part of these solutions were logical solutions, which allowed them to be accepted without much resistance. The way these two men thought had a huge impact on the way other people started to think, this helped to make the outcome of personal issues for the better. Russell dealt with analytical philosophy dealing with realism, and King was for fighting against inequality and the injustice of segregation. Being that they were two different men, they looked at things with different perspectives that others did not see. Both of them could produce ideas and solutions to various issues. Sometimes they had to have perseverance and patience to outlast their opposition. Contribution to Society Bertrand Russell contributed to society by establishing the basis for mathematical logic. Russell was also the...

Words: 1265 - Pages: 6

Free Essay

Ludwid Wittgenstein Bio

...the family business. For one year, he was a pupil at the same school as a younger boy named Adolf Hitler. Wittgenstein developed an interest in the nascent field of aeronautics and went to the University of Manchester to study aeronautical engineering. While he was there, he became increasingly preoccupied by mathematical and philosophical questions. Understanding that the highest authority on these questions at the time was Bertrand Russell, Wittgenstein impulsively traveled to Cambridge in 1911 and requested that Russell take him on as a student. Russell was hesitant at first but was soon impressed by Wittgenstein’s intelligence. Wittgenstein was brought into philosophy by Bertrand Russell, who was one of the founders of the analytic movement in philosophy. In the Investigations, Wittgenstein is concerned primarily with the very impulse to think philosophically more than he is with any particular philosophical views. Nevertheless, we find in the Investigations a preoccupation with language, and we can see the enduring influence of Frege and Russell in Wittgenstein’s conviction that a proper understanding of language will expose the hidden flaws in philosophical reasoning. Wittgenstein takes the example of game, showing that there is no rigid definition that includes everything we consider a game and excludes everything we do not consider a game, but we nevertheless have no difficulty in using the word game correctly. As far as Wittgenstein is concerned, ordinary language is...

Words: 1368 - Pages: 6

Free Essay

Movie Critique

...Critique of Master and Commander Critique of Master and Commander * The “Master and Commander: The Far Side of the World” is an impressive action/adventure movie that takes place during the time of the Napoleonic War. Based on the novels of Patrick O’brian, it recreates the world of the British Navy in 1805 with such detail and intensity that the sea battles become stages for personality and character (Ebert, November 14, 2003). Captain “Lucky Jack” Aubrey of the HMS Surprise is played by Russell Crowe and the ship’s doctor, Maturin is played by Paul Bettany. Aubrey and Maturin is strained by Aubrey not following through on a promise made to Bettany. The friendship is proven when Maturin is injured from gunshot from another grew member and Aubrey has a choice of saving his friend or continuing to pursue the enemy. The main plot is how this British ship ambushed and out gunned and out manned by the enemy ship. With the HMS Surprise obtained heavy damaged in a surprise attack in a fog bank the Captain of the British ship manages to evade the enemy, and eventually repair his ship to do battle again. * The directors’ mise-en-scene immerses the viewer into the early 19th century as how life is like on a ship during the early 19th century. The director provides realistic settings with lighting, costumes, and management of time along with the feeling of working and living out on the ocean. The beginning of the film gives the viewer a little tour of the harsh environment...

Words: 853 - Pages: 4