...examples presented in Gannon and Pillai (2012) (understanding Global Culture) and analyse the extent to which the metaphor explains or describes the prevalent business culture in that country. The Russian Ballet Word Count: 2450 This essay is going to examine a chapter from the book “Understanding Global Cultures” of Gannon and Pillai (2012) – “The Russian Ballet” and for what extend it speaks the truth about the Russian business culture. As well, the essay is going to provide some extra information and will provide a clearer example of what is the Russian business culture like. Through the essay, I am going to provide different examples and case studies, which explains why do culture clashes matter. The world has become more globalised and connected through the internet. It made possible the formation of all kinds of communities of people with common interests, who are all around the world. Today, information is much more accessible and easily exchanged, as a result from today’s technology, as well as many people can afford to travel around the world. As a result, from this business practices have become more global and cross-cultural. Business must learn to market products in different countries and to deal with their different government restrictions. As a conclusion from the above in the future business ethics would become increasingly less adequate. (Shirin, 2011) Culture is day- to- day patterns of what we do in an organisation without...
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...I own a really old Matryoshka doll ? belonged to my great-grandmother who died five years ago. ? Matryoshka doll or Russian doll was made in Russia in 1917. The doll is consisted of five figures made of wood and painted with high-quality color. Each figure is unique, special and different from others. They come in different sizes, from smallest to largest so you can separate them and have five dolls if you want. The form of the doll is cylindrical with a rounded top for the head and there are no arms or legs. This set represents ? mother with four children, which is the most common theme of Matryoshka dolls. My great-grandmother called it babushka and it reminds me of her every time I see it. Whenever I went to visit my great-grandmother...
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...Russian Standard Vodka’s Case Questions: 1. Understanding the sources of brand equity: What are the sources of brand equity of the Russian Standard brand? Why was the brand able to enjoy such rapid success in Russia? One of the main reasons for Russian Standard’s rapid success in its home country in the early 1990’s was Roustam Tariko’s deep knowledge of Russia; its history, culture, and through these, its then current state and consumers. He had the general know-how of the market in the country: Tariko, the founder of the company himself started off by importing foreign liquor brands to the post-soviet era country, where such novelties were still hard-pressed to find. By filling this market gap he got to not only reach incredible levels of profitability, but also hone his merchandising skills and network vastly, before moving from importing to founding his own company, Roust Holdings. Unlike the foreign liquors and spirits Tariko had imported, he wanted to create something “more local” that would resonate with the patriotism of the country. Truly, Russian Standard vodka came to represent upper-class Russian vodka, “strongly associated with the country”, as the case mentions. Additionally, to quote the case study text: “People bought Russian Standard because it was unmistakably Russian and looked reliable.” In other words, a good marketing mix was created for the product. The packaging, pricing, and promotion in addition to the product itself were cleverly planned and...
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...chart, including a description of operations and rationale. What are some of the major control issues to be considered? Your final product should be clear, detailed, and demonstrate mastery of organization structure and control systems. Scenario Assumptions An American fast-food chain plans its market entry in Russia. Country Profile – Major Concerns of a Market Entry in Russia Table 1 summarizes the main general, current opportunities and risks prevalent for doing business in Russia. Opportunities in Russia | Risks in Russia | - Russia has a population of 142.9 million. This offers a great growth potential of our customer base. (Ernst&Young, 2012) The population is broad-based, young and not picky (Wilson, 2004). | - The Russian labor market is highly segmented. Earning, income and educational inequalities are large. Additionally, the enforcement of labor standards is lax and collective bargaining is underdeveloped. (OECD, 2012) Therefore, we will need mechanisms to control their enforcement after the market entry. | - Russia is still experiencing an economic upward trend in terms of GDP of 22% from 2011 to 2012. (Ernst&Young, 2012) This indicates rising purchasing power in the country for our product and future growth potential for this purchasing power. | - Due to educational differences and decreasing unemployment the war for talent gets tougher as more and more companies compete for skilled work force. Additionally, due to low wages in...
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...CHAPTER 1 CULTURAL HISTORY OF EUROPE 3 CHAPTER 2 CONSUMERS. 5 TRENDS 7 CHAPTER 3 LUXURY INDUSTRY 8 MAJOR PLAYERS 9 BIBLIOGRAPHY 12 CULTURAL HISTORY OF LUXURY Russia has a longstanding history of luxury with a large emphasis on furs, gold, diamonds and the booming caviar industry. It has some of the most grandiose palaces in the whole world. We can consider Russian culture closely linked to term of luxury, because of the rich history and long tradition of impressive achievement in arts. We can say that Russian literature; ballet, classical music, architecture and paintings are part of there, as well as worldwide heritage in cultural and luxury world. SOME CHRONOLOGICAL FACTS EARLY 18TH CENTURY After the decree of Peter The Great, Russia became more opened for European way of life and traditional Russian appearances and fashionable Western clothes replaced dresses. MID 18TH CENTURY One of the most interesting facts regarding luxury has been related to Catherine the Great coronation gown. It was one of the most prestigious and glamorous dresses of that time in world of aristocracy. It was made out of luxuriant silver silk, with glamorous sleeves, lace bertha, blue sash, etc. Her crown was a byzantine throwback, joined by two rows of pearls. It contained a 4,936 diamonds and a giant 415-carat ruby perched on top of it. 1911 French master of haute couture Paul Poiret was amazed by Russian culture and he created the first European fashion collection with...
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... Assignment 4: Case Study – IKEA: entering Russia Introduction This case study describes IKEA’s entrance on the Russian market and the many obstacles the company was faced with. As IKEA’s Russian country manager Lennart Dahlgren stated; everything that was not assumed to be a problem turned out to be a problem and everything that was assumed to be a problem was in fact not one. IKEA dealt with many problems relating to culture during the launch in Russia but dodged them all surprisingly well. I believe that the most important factor why IKEA could solve these problems was because of their smart way of adapting their concept to the Russian market and because of the company’s strong organizational culture. Below I will present the main problems I have identified and find most relevant relating to this case and continue ...
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...Name Tatyana Ruchkina (Iup201121) I choose Russian Market as my analysis objective. Because I wonder why they hold so strong economic and can be leading positions in many areas. So I will collect data to find some answers in this paper. 1) Culture Russia is a multinational state. In the Russian Federation than the Russians who make up more than 80 percent of the population live about 180 other Nations. Historically dominated by Russian culture, based on the Russian language, however some role in the development of Russian culture, play and culture relatively large regional peoples of Russia, such as the Tatars, Bashkirs, Kalmyks and others. 2) Demographic The population of Russia is 146 100 000 people. According to the 2002 year, ethnic Russians make up 80% of the total population, while six other ethnicities have a population exceeding 1 million - Tatars (3.8%), Ukrainians (2%), Bashkir (1.1%), Chuvash (1.1%), Chechens (0.9%) and Armenians (0.8%). In total, 160 different ethnic groups and indigenous peoples live within the Russian federation's borders. 3) Social Social factors are also very important to international business. For a international cooperation, they should do some adjustments in the local markets. There are many factors in the social categories, such as social value, attitudes toward success and ethic issues and so on. 4) Economic Russia belongs to the category of agro-industrial countries. . The Russian economy is the sixth among countries in terms...
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...Name Tatyana Ruchkina (Iup201121) I choose Russian Market as my analysis objective. Because I wonder why they hold so strong economic and can be leading positions in many areas. So I will collect data to find some answers in this paper. 1) Culture Russia is a multinational state. In the Russian Federation than the Russians who make up more than 80 percent of the population live about 180 other Nations. Historically dominated by Russian culture, based on the Russian language, however some role in the development of Russian culture, play and culture relatively large regional peoples of Russia, such as the Tatars, Bashkirs, Kalmyks and others. 2) Demographic The population of Russia is 146 100 000 people. According to the 2002 year, ethnic Russians make up 80% of the total population, while six other ethnicities have a population exceeding 1 million - Tatars (3.8%), Ukrainians (2%), Bashkir (1.1%), Chuvash (1.1%), Chechens (0.9%) and Armenians (0.8%). In total, 160 different ethnic groups and indigenous peoples live within the Russian federation's borders. 3) Social Social factors are also very important to international business. For a international cooperation, they should do some adjustments in the local markets. There are many factors in the social categories, such as social value, attitudes toward success and ethic issues and so on. 4) Economic Russia belongs to the category of agro-industrial countries. . The Russian economy is the sixth among countries in terms...
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...Hervé-Alykhan Ladak Marketing Management Geneva, the 11.11.2011 Procter and Gamble: Always Russia Introduction The Procter & Gamble Company was founded in 1837 and is based in Cincinnati, Ohio. The Company provides consumer packaged goods in the United States and internationally. With 1.6 million shareholders around the globe, P&G operates in more than 160 countries and employs around 135,000 (including the Gillette business). Operating in Russia since 1991, P&G Russia is now one of the fastest developing subsidiaries of the Procter & Gamble Company. It has in Russia a solid portfolio of over 70 P&G brands, the key of them are Ariel, Tide and many other brand such as Pampers, Pantene. In this case study, we will focus on Always, a leading brand of feminine protection disposal pads launched in 1995, which is part of the paper division, trying to expand its brand and gain a maximum market share and enhance its market penetration. Strategic and Tactical Problems Always was the world-leading brand of feminine protection disposal pads, a market worth some USD 7 billion at retail in 1997, of which P&G hold 25% worldwide. This market has been growing steadily at 5%-10% in the previous decade. In order to increase its market share (by increasing usage) and expand its market penetration, P&G should establish some analysis such as identifying the issues. 1. Macro-economic situation: The economic situation in Russia, after the fall...
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...Legal Environment The Russian constitution states that Russia shall be a democratic and federal state with a republican form of government based on the rule of law. The Russian Federation is a federal state with sources of including the Constitution, federal laws and laws of subjects of federation. The Constitution is the supreme Russian law and major legislative instrument. The power base in Russia is basically divided between the parliament and the president. The Russian court system is composed of three essentially separate and distinct court systems. They are the: (1) Courts of General Jurisdiction; (2) Arbitrazh (or Commercial) Courts; and (3) Russian Federation (and in a few cases, "subject"-level) Constitutional Courts. (9) With respect to constitutional issues, in the Russian system, if a constitutional issue is encountered during the course of litigation in either the Courts of General Jurisdiction or in the Arbitrazh Courts, the constitutional issue is referred out to the Constitutional Court, adjudicated there, and then reported back to the appropriate non-constitutional court for further proceedings in accordance with the Constitutional Court's ruling. (The Russian Court System) Arbitrazh courts are specialized courts for settling property and commercial disputes between companies and individual entrepreneurs, both Russian and foreign. Arbitrazh courts are granted special jurisdiction over disputes arising out of the application of legislation governing corporations...
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... Exploiting new product and market opportunities, we feel that launching and expanding our brand in India and Russia will add value to the organization because of the outstanding work ethics, strong commitment and the higher level of work performance in the Indian and Russian environment. Russian and Indian culture diversity add values to organization because of its strong belief that diversity strengthens organization and provides greater business opportunities, better performances, and greater market awareness and foster a culture of innovation and responsiveness to business. The Russian culture focuses on people orientation, cooperation, sociability, empathy and great interpersonal relationships which are aimed toward pursuing a business strategy that is growth-oriented which is different than those who pursue business strategy that is stability-oriented. In Russia culture they placed emphasis on taking time to align employees and teams on diversity vision values which will contribute to increased performances. In the Russian culture, their performance is based on the values they believe in. Indian culture is committed to providing superior value and consistently high-quality service and meeting consumer needs through continued progress in...
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...Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the number one position in the premium segment with a 27% market share in its domestic market. Brand Identity The first truly premium Russian vodka that “Embraced the past…and inspired progress”. Company’s Objective Equals to the founder (Tariko)’s vision: to make Russian Standard vodka the number one Russian vodka in the world. Assessment of the Current Market Success factors: 1. An evocative brand name. 2. Unmatched product quality. 3. Production Origin. 4. Distinctive premium packaging. 5. Strong distribution networks, commanding merchandising skills. 6. Premium pricing policy. 7. Smart promotional on-premise and off-premise strategy. 8. Strong financial support from brother company—Russian Standard Bank. Failure: Inaccurate domestic advertising compaign—conceived by its consumers as inconsistent with brand image. Issue Encouraged by its rapid success at home as well as driven by the vision of its founder, Tariko wondered whether Russian Standard vodka should be launched in...
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...soft-shell jackets under the brand name of “Herculean”. This company has its different product lines. For instance, Safety jackets, winter jackets and so on and is seeking to expand its arm in the international market. And it has its eye on Russian market. There are various factors, which is taken into consideration by the company while choosing an international market. Since, Russia has 60 percent of middle class and lower wellness people who are also called working class for whom affordable safety jackets are mandatory. On the top of that, the Russian winter is considered as the most severe winters in the world where people needs high quality of winter jackets to stay warm during winters. This company has propensity to manufacture these kinds of high quality and long life sustaining jackets which is more convenient for the Russian market. Country Analysis: 1. Russian Trade & Economic situation: Facts: Because of high prices charged by Russia for the main exports like oil & gas primarily, the country had maintained the stability in macroeconomic by growing the real GDP by 40% followed with cutting down the annual average inflation rate by 6.5%. The public expenditure has also been brought under control. Due to the 1998 crisis, Russian government learnt how to overcome from this kind of situation. For instance, high revenues of oil has been taken in the four years of budget surplus, the currency exchange value loose during 1998 has been recovered to its 50 % of the...
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...This article was downloaded by: [Hong Kong Polytechnic University] On: 3 June 2010 Access details: Access Details: [subscription number 738313287] Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK The International Review of Retail, Distribution and Consumer Research Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t713735234 Knowledge and knowledge sharing in retail internationalization: IKEA's entry into Russia Anna Jonssona; Ulf Elga a Department of Business Administration, School of Economics and Management, Lund University, Sweden To cite this Article Jonsson, Anna and Elg, Ulf(2006) 'Knowledge and knowledge sharing in retail internationalization: IKEA's entry into Russia', The International Review of Retail, Distribution and Consumer Research, 16: 2, 239 — 256 To link to this Article: DOI: 10.1080/09593960600572316 URL: http://dx.doi.org/10.1080/09593960600572316 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does...
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...subsidiary will be the local manager who will manage locally while the headquarters manager will coordinate and control the regional operations. Nearly all the work force will be recruited in Russia as they understand the culture and will be more capable of opening the market and helping to increase consumer confidence in the product. Another point to consider is that, while recruiting and staffing are a fairly straightforward processes for most American companies, some Russian companies have had to actively search for and recruit employees. In one case, a client seemed surprised that he should spend time and money looking for qualified employees. He assumed that prospective employees would come to him . This is not necessarily the case in Russia and is a good reason why a local person should be on ground handling most of the recruiting and staffing stages. Training and Development - Training and development plan should be outsourced to bring the best based on the business , cultural and political environment of Russia . Performance Management – Forty-four percent of Russian managers spend more than one-tenth of their time managing employees' poor performance, which is much less than in the rest of the world, unlike in Western countries, Russian manager have not established the...
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