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Rusty Lopez

In:

Submitted By VIIV
Words 308
Pages 2
History:

Centropelle was the first brand name before Lopez positioned Rusty
Lopez as a brand name. Lolito Lopez opened a shoes store on 1997 in the Cubao Shoe Expo. The popularity of the Rusty Lopez brand eventually exceeded the expectations of the holding companies and as a result, holds one of the biggest market shares within the entire local shoe industry. Rusty Lopez had their own manufacturing the reason why Rusty Lopez became the on Top. The name of their manufacturing is “Maritalia Manufacturing Incorporated” which was established on
December 17, 1996 and became the official manufacturing arm of the company.
Maritalia was created by combining Marikina and Italy, "MARI" (Marikina) and
"ITALIA" (Italy). It’s represent the joint efforts of Filipino and Italian shoemakers.
Martalia is located on E. Rodriguez Avenue in Sto. Niño, Marikina Cit

Operations Flow: Rusty Lopez opens daily (Monday to Sunday) at 10 am to 8 pm. The salary rate of their employees is minimum. In Maritalia, they operate at full capacity with 300 workers so that they can produce as many as 24,000 pairs of shoes in a month.

Problem (Internal/External) External

• Competitors

The number 1 competitor of Rusty Lopez is Gibi Shoes. “We try to maintain quality at the lowest possible price. If you’re into quality products, there’s always someone who will buy.” – Gibi Shoes. This strategy of Gibi Shoes can be a threat to Rusty Lopez if they don't create a new strategy that can maintain Rusty Lopez on top.

• Fast growing of tiangge The rapid growth of tiangge can also be a threat that cau a big problem for Rusty Lopez.. If this situation continues, it can decrease their sales and their profit will be also decrease. Strategies

• Alignment of objectives They

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