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Safe Driving

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Submitted By apatterson66
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A key to a successful product is having a great marketing plan in addition to a great product where customers can relate and use the product to better their life. Tragedies and accidents have increased from year-to-year due to texting and driving and we need to put a stop to this! Our group has decided to invent a phone application that will prevent texting and driving from young teens to adults. This application will be marketed to parents with teen drivers, insurance companies, and businesses like UPS, FedEx, etc. The application will be called “Safe Driving” and it will be available on all Apple and Android markets. This application will be downloaded on the drivers phone to ensure they are not texting and driving. The way this application works is that once it is downloaded on the phone, the user cannot delete it. For example, if a parent purchases the application for her teen son or daughter, the parent can only delete this application since it is password protected. The phone will have a GPS that will tell the application once the car reaches 10 miles per hour, the texting ability of the phone will be deactivated. This application will also be marketed to businesses that have delivery trucks as an application that will inform the company if the driver has staid on route or has stayed within the speed limits. When looking at our competitors, there is only one company that offers a safe texting application. This application is not well developed and it actually lets you text, which defeats the purpose of no texting and driving. The application is marketed as a hands free texting application, which we believe it is still dangerous since you have to look at your phone to open the application and hit the record button on the application. Due to our application being the only one in the market that gives a true no texting and driving, we believe

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