...Customer Profile coloring to the stitching. TANDBERG's videoconferencing solution allowed the U.S. team to simply place a shoe on a table, zoom in on any aspect, and discuss all changes that needed to be made with the team in Korea. Reebok International Ltd. As the use of videoconferencing spread to other divisions within Reebok, the Human Resources Department installed a system as well. The unit provided a way for Human Resources to interview potential employees without having to fly the interviewee to Reebok's office. Why Reebok Chose TANDBERG TANDBERG's philosophy of providing high quality equipment that is both reliable and easy to use proved to be a key factor in Reebok's decision to make TANDBERG its videoconferencing company of choice. By providing a range of products to fit different application needs, TANDBERG was able to provide Reebok a solution for maintaining worldwide communication while reducing product development time. TANDBERG's portfolio of products presented a significant value for incorporating innovative technology with value and customer support. About TANDBERG TANDBERG is one of the world’s largest providers of videoconferencing solutions. The Company designs, develops, and manufactures videoconferencing systems and offers sales, support, and value-added services in over 80 countries worldwide. With its headquarters in Oslo, Norway, the Company has major offices in the United States and Canada. TANDBERG is publicly traded in Norway on the Oslo Stock...
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...SAFFOLA COOKING OIL - THE REPOSITIONING JOURNEY Case Summary Group 7, Section A: Swati Matta (PGP/16/054) Vivek Pratap Singh (PGP/16/057) Meenakshi Subramanian (PGP/16/090) Ashima Aggarwal (PGP/16/135) Gagandeep Singh (PGP/16/260) Thomas Dardare (IE/16/008) 1 The case analyzes the repositioning journey of Saffola. It was introduced in 1960s and it carved a niche for itself in the edible oil category by 1990. Growth has been steady for over a decade leading up to the turn of the century. Faced with stagnating sales in 2001, they launched an advertising campaign but its impact was short lived. In 2004, they again undertook a repositioning strategy to boost sales and appeal to people other than just heart patients. 1990s: The Healthy Decade Saffola’s target consumer: Urban Dweller, age group of 45+, male and belonging to SEC A. Promotion: Brand for the healthy heart Advertising Campaign: Played on the fear factor in patients. To give them a sense of security and a feeling that by consuming Saffola oil, they are taking a precautionary measure to avoid another encounter with a heart related condition. Their marketing efforts revolved around highlighting the fact that Saffola had ‘higher PuFA’ compared to regular oil. The consumer switched from regular cooking oil to Saffola oil on recommendation by his doctor or after suffering some heart-related condition. New Challenges of the New Century Around the turn of the century, Saffola’s sales had begun to stagnate. They introduced...
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...INTRODUCTION TO ADVERTISING TOPIC- AD AGENCIES STRUCTURE GROUP MEMBERS: RUSHABH BHEDA 302 KANCHI DAVE 306 JINAL INAMDAR 311 HEENA KHAN 318 DEVKUMAR MISTRY 327 JINALI SHAH 337 HISTORY Founded in the year 1980, by Mr Abhinav mistry, White‘n’Black is one of India’s most prestigious ad agencies. The founder Mr Abhinav started his career as a cartoonist in the newspaper “Dainik Bhaskar”. On the birth of their son, Dev Kumar, on December 1980, the Mistry family inaugurated their main headquarters in Delhi. As newspapers and pencils were a main part of his life, Mr Mistry decided to name his company White ‘n’ Black. Today the company boasts of a clientele of names such as Coca Cola, Fritolay and many more with the son now holding the reins. CLIENTELE Johnson & Johnson Airtel Axe deodorant Coca cola Fritolay Maruti SX4 Amul Imperial blue soda Jockey Snap deal.com Saffola oil Tropicana Cadbury Airwick L’oreal Parle-G Britannia Parker Raymond SUCCESS We believe that excellence in an organisation stems from its people. It is the talent combined with passion and integrity that makes a place successful. At White ‘n’ Black, the thing we care most about is ‘dedication’. After all, dedication is what...
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...Submitted To: Dr. Monica Khanna Submitted By: Ayush Metha (09) Debashis Rout (11) Meenaz Alekar (27) Saransh Sinyal (44) Shruti Bansal Smriti Jain (47) (48) Akshita Shetty (56) MARKETING MANAGEMENT - I Brand Study - ASSIGNMENT Maggi Noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, Nepal, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines. In several countries, it is also known as "Maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Nestle India LTD. (NIL), the Indian subsidiary of global FMGC major, Nestle SA, introduced Maggi brand in India in 1983. Maggi Noodles was launched in India in Jan’ 83. With the launch of Maggi Noodles, Nestle India Limited (NIL) created entirely new food category- instant noodles in Indian packaged food market. It was an instant hit thanks to ever overworked mothers and ever hungry kids. Maggi became phenomena. Because of its first mover advantage, NIL successfully managed to retain leadership in the instant noodles category until early 2000’s. In Malaysia, there are fried noodles made from Maggi noodles known as Maggi goreng. Over the years Nestle extended the Maggi brand to variety of culinary products like soups, sauces and ketchups, seasonings, etc. Ever since its launch in India, this brand has become synonymous with noodles. The bright red and yellow colors of the packet with the brilliant blue “2-minute...
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...TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON (W), MUMBAI -400063 CERTIFICATE This is to certify that PRIYANKA SHASHIKANT TELANG OF T.Y.Bachelor of Management studies VI (2009-2010) has successfully completed the project on “BRANDING STRATEGY OF HUL” under the guidance of SAMADHAN SIR. COURSE CO-ORDINATOR PROJECT GUIDE/INTERNAL EXAMINAR EXTERNAL EXAMINER 2 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON (W), MUMBAI -400063 DECLARATION I, PRIYANKA TELANG OF Patkar –Varde College of TYBMS (semester VI) hereby declare that I have completed this project on “BRANDING STRATEGY OF HUL” during the academic year 2009-2010. The information submitted is true and original to the best of my knowledge. DATE: SIGNATURE OF STUDENT PLACE: MUMBAI 3 ACKNOWLEDGEMENT I wish to express my profound gratitude to PROF.SAMADHAN KHAMKAR for his kind support and valuable guidance for the completion of this project. I also express my sincere thanks to my principal and BMS co-coordinators...
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...Product and Brand Management (MGMT-MKTG-638) - Revision Exercises - 1. “Customer analysis & competitor analysis are necessary for developing product strategy”. Comment. 2. Explain the steps involved in developing a new product with suitable examples. . Idea Generation The development of a product will start with the concept. The rest of the process will ensure that ideas are tested for their viability, so in the beginning all ideas are good ideas (To a certain extent!) Ideas can, and will come, from many different directions. The best place to start is with a SWOT analysis, (Strengths, Weaknesses, Opportunities and Threats), which incorporates current market trends. This can be used to analyse your company’s position and find a direction that is in line with your business strategy. In addition to this business-centred activity, are methods that focus on the customer’s needs and wants. This could be: •Under-taking market research •Listening to suggestions from your target audience – including feedback on your current products’ strengths and weaknesses. •Encouraging suggestions from employees and partners •Looking at your competitor’s successes and failures #2. Idea Screening This step is crucial to ensure that unsuitable ideas, for whatever reason, are rejected as soon as possible. Ideas need to be considered objectively, ideally by a group or committee. Specific screening criteria need to be set for this stage, looking at ROI, affordability...
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...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...
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...SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING Publisher Natural authors Societies Independent home editors THE Professional Natural Societies Independent authors Societies and Societies editors THE LEADING home editors Natural editors Professional Independent Academic and authors Academic Independent Publisher Academic Societies and authors Academic THE World’s THE editors Academic THE Natural LEADING THE Natural LEADING home Natural authors Natural editors authors home World’s authors THE editors authors LEADING Publisher World’s LEADING authors World’s Natural Academic editors World’s home Natural and Independent authors World’s Publisher authors World’s home Natural home LEADING Academic Academic LEADING editors Natural and Publisher editors World’s authors home Academic Professional authors Independent home LEADING Academic World’s and authors home and Academic Professionalauthors World’s editors THE LEADING Publisher authors Independent home editors Natural...
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...SECTION - I 1 INTRODUCTION TO MARKETING PART I Unit Structure 1.0 Objectives 1.1 Introduction 1.2 Meaning & Definitions of marketing 1.3 Importance of marketing 1.4 Scope of marketing 1.5 Concepts of marketing 1.6 Role of marketing manager in changing environment 1.7 Summary 1.8 Exercise 1.0 OBJECTIVES After studying this chapter students will be able to: Understand the meaning and definition of marketing. Explain the nature of marketing Discuss the importance of marketing Know the scope of marketing Explain the concepts of marketing 1.1 INTRODUCTION The emergence of ‗marketing‘ as a business discipline is of relatively recent origin. Though it has been practiced from the time of barter through money economy to today‘s modern complex marketing system, exchanges have been taking place. The ideas associated with marketing have undergone a great deal of change over centuries. Even after marketing became a full–fledged business discipline. Marketing, more than any other business function, deals with customer. It revolves around the customer. Building relationship based on customer value and satisfaction is at the very heart of modern marketing. The pricing strategies adopted the promotional tools selected; the design, shape and size of the product and the place of sales etc. are all decided after finding out the lifestyle, culture, buying habits and media consumption habits etc of all customers Marketing links producers and consumers together for mutual...
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