Introduction
Sainsbury’s was first established in 1869 by John James Sainsbury and his wife Mary Ann Sainsbury in London. Running for more than 145 years Sainsbury’s now became one of the largest retailers within the UK, (Sainsbury’s online, 2015).
Rationale
As Sainsbury’s contemplating to invest overseas in order to meet the company’s long term strategic goals. They have been studying numbers of diverse markets, and in order to help with their decision making, the management has appointed the author as a consultant. By which, are required to compile a report regarding the attractiveness of a country based on potential return on investment.
Therefore, to help achieve the analysis and evaluations required in determining the opportunities and risks presented, wide ranges of research methodologies will be used, including appendices of graphs to help demonstrate the author’s understanding and perception of the country choice, as opposed to help with the recommendation stage.
Country Choice
The phenomena of hill’s theory on a country’s overall attractiveness (See appendix A) looks at a country as a possible market of investment for global businesses (i.e. Sainsbury’s). Moreover, it is reliant on harmonizing the benefits, costs, and …show more content…
Historically, the centralized structure established by the Australian Constitution in 1901, distributes power between a federal government (The Commonwealth) and six States, (Hellenic Australian Business Council, 2015). Conventionally, with a survey exposing Australia ranked 11th most democratic among 150 others in 2014, (The World Audit, 2014). Sainsbury’s benefit from the safety and freedom assured for if they decided to invest in the Australian market, as Hill also inferred that democracy impacts the business