...Introduction Our group selected to analyze Samsung Electronics, the division of Samsung, and its one of the most popular cellphones, Samsung Galaxy Note 2. We will analyze our product from four parts, including description of the company and product, situational analysis, environmental scan and segmentation/targeting, and marketing mix 4P’s. Part 1: Company/Product Description of Company and Its Product Samsung Group is a South Korean multinational conglomerate company founded in 1938, which is diversified into many areas including fashion, electronics, construction, medicine and more (Samsung, 2014). But now, Samsung Electronics, particularly mobile phones, have become one its most important source of income. On September 26, 2012, Samsung Electronics released its brand new product - Galaxy Note 2, which was sold more than 30 million units as of September 25, 2013 (Smith, 2013). Description of the Reasons to Choose Company and Its Product There are two reasons we want to choose Samsung Galaxy Note 2. First, Samsung Electronics leads the global market in high-tech electronic manufacturing and digital media. Samsung not only has significant influence on South Korea economy as the largest South Korea chaebol (business conglomerate), but also is the world’s largest information technology company measured by 2012 revenues, and 4th in market value (Danka & Shibaloy, 2012). To be more specific, Samsung contributed 17% of South Korea’s $1,082 billion GDP according to...
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...Business Research Report Evaluation of Information Technology Systems Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Apple iPad 5 Toshiba Excite™ 13 6 Samsung Galaxy Note II 6 Recommendations 7 Conclusion 7 References 8 Executive Summary For a large company, with a large sales department, with many remote employees, three different technologies that have emerged within the last five years were looked at to compare features, usability, and size. I also looked at was how easy or difficult each device would be to set up, as well as how secure each device would be for employees to use. The devices were compared to find which device would be best to have each employee use. The Apple iPad is practical for small businesses because it can be set up for fewer users and it easy to use, as well as compact, which makes it easy to transport form office to office or from home to home for remote employees. Unfortunately, for large companies, the Apple iPad can be difficult to set up for multiple users on a single iPad. Setting up devices for each work station can be very costly, as it requires its own hardware for each workstation. The iPad runs faster with the A6X chip, which launches the applications faster and makes the device run faster. The device can support a wide range of virtual private networks, which makes the device secure. The Toshiba Excite 13 Tablet is a little bigger than the iPad, which can make it harder to transport...
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