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BUSINESS PLAN TEMPLATE AND GUIDE FOR ANCHOR COMPANIES IN
NKEA AGRICULTURE

CONTENTS

Section 1.0 COMPANY EXECUTIVE SUMMARY

Section 2.0 COMPANY INFORMATION

2.1 Overall Project Description 3
2.2 Business Intent & Proposed Business Activities 3
2.3 Mission & Objectives 3
2.4 Expansion Strategies 3
2.5 Financial Sustainability 4

Section 3.0 PRODUCT INFORMATION

3.1 Overall Product Description 4
3.2 Local and Global Demand 4
3.3 Competitive Analysis 4

Section 4.0 HUMAN RESOURCE INFORMATION

4.1 Management Team 4
4.2 Organization Chart 4
4.3 Proposed Human Resource Plan 4

Section 5.0 FINANCIAL PROJECTIONS

5.1 Financial Model 5
5.2 Financial Analysis
5.3 Detailed Production and Commercialization Plan
5.4 Future Financial Considerations

Section 6.0 MARKETING PLAN
6.1 Summary
6.2 Threats and Opportunities
6.3 Target Market
6.4 Market Size and Segmentation
6.5 Action Programs

Section 7.0 PROJECT IMPLEMENTATION

Section 8.0 APPENDICES

|Section 1.0 COMPANY EXECUTIVE SUMMARY |
| | |
| |The executive summary is a write-up that provides the reader with a brief overview of a company’s |
| |business aspects. |
| | |
| |Items that ought to be highlighted include:

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