...competitive edge, Apple has acquired Beats Electronics. Shinal (2014), “Apple's acquisition of Beats Electronics gives the technology giant a small but much-needed product refresh in both hardware and software” The support of Beat’s audio gear design and online music services is what Apple has in mind. The integration of technologies is accompanied with a mixture of ideas, concepts and business approaches. Business executives and managers from both companies will face a common management dilemma in the acquisition of Beats Electronics. Research questions are relevant to the success of Apple Corporation’s move toward revolutionizing the music and technology industry. Furthermore, to answer the management dilemma: How can the organization successfully market technology within the music industry? The development of relevant questions for information gathering is paramount for business success. Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem It is important that Apple find a solution to its stagnant growth so that sales will increase and the business can prosper again. Acquiring Beats may just be the solution to the problem. Beats is a growing business that is much smaller than Apple but still does well for itself. By acquiring Beats the scope of Apple’s business has expanded into audio accessories and now Apple has the opportunity to expand iTunes. The magnitude of merging the two companies can mean that Apple will grow...
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...5/28/2014 Apple Ife Matrix Analysis - Research Papers - Alexpadron MOZHISH1 UPGRADE Get Access to over 1,709,571 More Essays. Upgrade Your Account Now. RESEARCH DOCUMENTS BOOK NOTES AP NOTES Home » Miscellaneous Apple Ife Matrix Analysis By alexpadron | March 2008 Add to Library (0) Download Print Report this Essay Page 1 of 1 Apple IFE Matrix Analysis It was pretty surprising to me to find that all the different groups came up with fairly similar ratings in their IFE matrix for Apple Inc. My group, management, had the second highest rating at a 2.78 and I felt that we were fairly critical of the different strengths and weaknesses for the company. The groups that pertained to a more financial aspect like finance and accounting seemed to have lower scores, which were not as far above the average for utilization of resources internally. This seems interesting because many companies use resources outside their company to assist them in correcting financial problems. Also, there were a few strengths and weaknesses that every group mentioned in their matrix and they were: Steve Jobs leaving and then returning(W), large increase in inventory(W), products are globalized(S). It was interesting to see that Steve Jobs leaving and then returning was on everyone groups list because with out him these last few years Apple Inc. would probably not be where it is at today. The only downside to this is that there seems to be this great dependency on one person in...
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...I believe I could use the internet on the Apple Inc., site which customers visit on a daily basis and have a survey on the electric car that the company plans to design and that why I could get positive or negative feedback on Apples plan for an electric car. I could also do random surveys with different age groups to see how popular this would be amongst different age ranges at malls or popular hangouts. Then finally I could do telephone surveys with the various range groups ranging from 18- 65 to find what their input and opinions are when it comes to driving an electric car designed by Apple Inc. since most know Apple for the design of the I phone and I pads. These different methods will give Apple Inc. feedback whether it is positive or negative and then it can be used to analysis all the data and information and decide how to use it. I believe when it comes to collecting data for Apple Inc. for the design I could use different methods of collecting and documenting it. I could use the nominal data where I would categorize all the information on a bar chart and or I could use a rank order about what was liked and disliked about the electric car. I believe I would use a line graph or a pie chart and break it down in various sections with all the data that would have been collected with this research (Cooper, D. R., & Schindler, P. S. 2014). . Then I would analyses, observe and interview various personnel with the research and data that will be collected. I could use photographs...
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...------------------------------------------------- ‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of the two 5 3. Research methodology 6 3.1 Methodology 6 3.1 Type of investigation 6 3.2 Data collection method 6 3.3 Sampling method 7 3.4 Accessibility issues 7 3.5 Ethical issues 7 3.6 Timetable 8 4 Anticipated findings 9 5. Conclusions 9 References 10 1 Introduction Various companies use different types of marketing techniques over the few decades. To get competitive advantage over the competitors, developed variations of marketing techniques are quieting helpful to the companies. This is referred as market innovation (Verlog, 2007). Companies have to face with different factors in this modern world of business. New legislations developed marketing tools and corporate social responsibilities are among the newer one. Business has to deal with two basic demands which are to earn profit and to maintain a sustain profit ( Verlog, 2007). Though there are many developed application software were used in past by several cell...
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...the product. - An analysis of how the impact of the external environment will affect the marketing decisions of the product to be launched. - An analysis of the marketing context and decision on an appropriate strategy. - A developed coherent mix of strategies to meet consumer needs. - An evaluation of the reliability of the different marketing models used. I have chosen to base this marketing strategy on a new laptop. I have decided to launch a new laptop (The PowerBook 4000), which will feature a computer chip for wireless networking and longer battery life. The company developing this new laptop will be Apple Macintosh and it will be a revolutionized development of the PowerBook G4. The Principles of Marketing Marketing is the process of learning about your customers and competitors, so that you can provide the right products at the right price in the right place, promoted in the right way to achieve your business’s objectives. Therefore, in order for Apple’s marketing strategies to be successful, its market knowledge must consist of the following elements: - To understand customer needs. - To understand and keep ahead of competition. - To communicate effectively with its customers to satisfy customer expectations, - To co-ordinate its functions to achieve marketing aims. - To be aware of constraints on marketing activities. Therefore, in order for Apple to achieve successful...
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...Food Industry (FMFI) Volume 2 Issue 4, November 2013 Optimization of Pomace and Banana Peel Fermentation for Production of Single Cell Oil A. Kulkarni*1, A. Singh2, B.K Kumbhar3, M. Sahgal4 Department of Post Harvest Process & Food Engineering, College of Technology, GB Pant University of Agri & Technology, Pantnagar 263 145 U.S Nagar, Uttarakhand, INDIA 2 corresponding author e-mail: asingh3@gmail.com Abstract Present study was carried out to obtain single cell oil using fermented apple pomace and banana peel. The variables selected for the final experiments were levels of pH (3.0, 4.0 and 5.0), fermentation time (24, 48 and 72 hrs) and inoculum level (0.8, 1.0 and 1.2 ml). Designed experiments were conducted randomly to reveal the effect of these variables on pH, sugar utilization and single cell oil yield. Fermentation of apple pomace (50%) with banana peel (50%) resulted in maximum single cell oil production (5.87%) by using R. minuta. Statistical analysis resulted in the optimum conditions (pH 3.0, fermentation time 56.4 hrs and inoculum level 1.12 ml) for maximum single cell oil production. The model F- value was found to be highly significant at 1% level of significance in case of pH, utilized sugar and single cell oil yield. Hence, second order model could be fitted to predict all the dependent parameters. Key words Single Cell Oil; Fermentation; Pomace; Agro Waste Utilization Introduction The concept of single cell oil produced by lipidproducing...
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...management question investigative question Question 2 Which of the following statements is false regarding the evaluation of alternatives? The selection of alternatives is determined by the decision variable chosen and the decision rule used Each alternative must be explicitly stated A decision variable is defined by an outcome that may be measured A decision rule is determined by which outcomes may be compared all of the above are true Question 3 Apple plans to survey every customer who has purchased an Apple computer in the last 5 years. Apple plans to use a _____. convenience sample snowball sample systematic sample census random sample Question 4 Ensuring consistency among respondents, locating omissions, and reducing errors in recording are all benefits of data collection data editing sampling coding data analysis Question 5 Reducing data to a manageable size, developing summaries, and applying statistical techniques are all aspects of sampling data collection pilot testing data analysis data transformation Question 6 A synopsis of the problem, findings, and recommendations are provided in the ____ section of a research report. executive summary abstract overview implementation technical appendix Question 7 Which section of a research report contains all the materials necessary to replicate the project? Executive summary Abstract Overview Implementation Technical appendix Question 8 Which of the following is not a common...
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...Executive Summary Through our daily observations, we see that a considerable number of SIM students have begun using Apple Macintosh computers. This is despite the fact that SIM’s existing hardware infrastructure does not support the use of a Macbooks (or Macs for short). This report sets out to investigate whether or not SIM’s Integrated Information Technology Services (IITS) department should seriously consider updating the university’s hardware to keep up with SIM students changing usage. A statistical analysis of our findings is conducted. Based on anecdotal observations, we hypothesized that 30% of the school population use an Apple Macbook. We then carefully conducted an online survey of 51 SIM students, ensuring a stratified sampling which reflects the distribution of the university’s student population. After conducting an upper tailed one-sample z test, we obtained sufficient evidence to reject our null hypothesis. Based on our proportionate sample, we found out that more than 30% of our school population use an Apple Macbook. The large proportion of students using Apple Macbooks warrant an initiative by IITS to equip and update the school infrastructure with Mac-friendly software and hardware. The preference for an Apple Macbook has transformed it from an exotic choice to a popular choice chosen by the school population. We recommend IITS to embark on a feasibility study immediately to update the school’s firmware to support the Mac platform 1. Introduction:...
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...Business Research Report Sam Ebbie Contents 1.0 Introduction 3 2.0 Literature Review 3 3.0 Research Methods 5 4.0 Finding and Analysis 5 5.0 Conclusion 9 6.0 Recommendation 9 7.0 References 10 Introduction After speaking with a number of University of Glamorgan students, it was decided that the research would be centered around the problems owners were experiencing with their iphones. The problems according to the secondary research explored, include signal strength, battery life and a number of other issues (BBC, 2010). It was decided to choose this as the research topic due to the fact that Apple have become the predominant mobile phone provider since releasing the iphone in 2007. Apple currently boast a 44.9 percent share of the market. Additionally a number of articles were published talking about the problems that iphone users were experiencing with their phones. It is important to discover whether the same problems reported by those in the articles were also being faced by the students with iphones at the University of Glamorgan. The main aim of the research is to evaluate the University of Glamorgan students overall levels of satisfaction of owning and using an Apple iphone. Four objectives to achieve in the research were outlined. Firstly it is important to identify what other handsets students considered purchasing at the time of buying their iphone, to reveal Apple’s main competitors. Secondly understanding...
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...Kudler Fine Foods Product Liability Analysis This analysis document will focus on legal issues concerning product liability as it relates to the food industry. Kudler’s Fine Foods (KFF) virtual organization will be used as the focal point of this analysis. KFF stores have establishments at three different locations in San Diego, California. The business model focuses on providing the finest gourmet organic-based food business. It always strives to satisfy their clientele by bringing new products based on weekly product sales in comparison to other competitors at affordable prices. KFF’s legal strategy consists on relying on one tax lawyer. This lawyer is a relative of the owner. The owner has instructed store managers to only report any issues concerning a slip and fall. Besides a slip and fall, the store managers will determine if any other incidents should be brought up to the attention of the owner. Then the owner will decide if these issues merit being elevated to the company’s attorney or for the owner to resolve them (Kudler Virtual Organization, 2008). The majority of KFF business is based on providing organic and non-organic food products to their clients, the company should be concerned about implications on how a case of product liability could affect the business. What is product liability and how it relates to the food industry According to The Free Dictionary by Farlex (2010) product liability is defined as, “The responsibility of a manufacturer or vendor of...
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...Arsenic in Apple Juice: Action Level December 6, 2013 Table of Contents Description of Proposal Background Problem Analysis Cons Flaws in Studies Used Flaws in Methodology Limit Unattainable Unintended consequences Pros Recommendation Works Cited 3 3 5 7 7 9 10 11 12 14 Description of Proposal The FDA has proposed a reduced limit on the inorganic arsenic present in apple juice in order to protect human health and believes the standard is attainable through the use of good manufacturing processes (US FDA, 2013). Background Arsenic is an element present in the environment from both anthropogenic and natural sources. It can be found in two different forms, organic and inorganic, which together are called total arsenic. Inorganic arsenic is considered to be the more toxic of the two, and consumption has been linked to cancer, skin lesions, developmental effects, cardiovascular disease, neurotoxicity, and diabetes in humans. Organic arsenic can turn into inorganic arsenic in the environment and in the body through digestion by people or animals. Apple juice is just one example of a food exposed to arsenic, which is likely due to the contaminated soil the crop grew in. While some manufacturers may be able to make changes and reduce arsenic levels, it is often hard or even impossible to trace arsenic back to a specific cause. Apple juice poses a greater threat to children since they often consume more of the drink in relation to their...
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...can be divided into two major categories: descriptive statistics and inferential statistics. When it comes to statistical analysis, there are two classifications: descriptive statistics and inferential statistics. In a nutshell, descriptive statistics intend to describe a big hunk of data with summary charts and tables, but do not attempt to draw conclusions about the population from which the sample was taken. Descriptive statistics are very important because if we simply presented our raw data it would be hard to visualize what the data was showing, especially if there was a lot of it. Descriptive statistics therefore enables us to present the data in a more meaningful way, which allows simpler interpretation of the data. Descriptive statistics includes statistical procedures that we use to describe the population we are studying. The data could be collected from either a sample or a population, but the results help us organize and describe data. Descriptive statistics can only be used to describe the group that is being studying. On the other hand inferential statistics allows us to draw conclusions from data that might not be immediately obvious. In most cases an inferential statistic is used to test some hypothesis. Inferential statistics is concerned with making predictions or inferences about a population from observations and analyses of a sample. I was able to come across two article that differ using each of the discussed prior. I also summarize each of the data...
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...your sample (e.g., demographics)? How does it differ from the sample that you would ideally reach for this survey? Explain. The sample that was analyzed for this report consisted of 58 respondents out of which only 50 fully completed the survey. The gender distribution of these 50 respondents was 31 male and 19 female. The sample ages ranged between 17 and 48 years old. The mode age is 20 & 21 with both having 11 participants. Regarding the participant nationalities, we had 13 different nationalities, with the mode nationality being Dutch, with 28 participants. Preferably, we would have liked to have a 50-50% ratio of males and females in order to have a more representative set of data regarding gender within the population. Furthermore, the age range of our sample was not illustrative of the population. As to better represent the population’s age distribution, we should have ideally sampled participants with ages ranging between 17 & 65. In regards to the nationality, we would have preferred a higher percentage of Dutch participants, preferably around 75%; however we managed to retain an above average ratio of Dutch participants, specifically 56%. Conversely, to decrease the possibility of a subjective outcome our sample participants diversified greatly. 2. Coding the PITT scale (2 points) The survey includes the Personal Innovativeness in the Domain of Information Technology scale. 2.1 Did you transform any of the items in the scale before the analysis? How...
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...Apple Preference Mapping A central location trial was conducted for 10 dessert apple varieties using participants from Bristol and Hull. The following presentation will analyse the statistical results gained from the data received and suggest areas for future product launches within the UK apple industry. Task 1 Recruitment of Panellists The Market Research Company was asked to recruit 100 Panellists in each city for the trial with 50% of the panellists from each age group (1 & 2). The data shows that the number of people recruited in Bristol exceeded the required amount with a total of 169 Panellists. Further to this, 71% of the panellists recruited were from the age bracket 2. Recruitment in Hull matched closely to the total requirement of panellists, however again the recruitment favoured towards the age bracket 2 with 73% coming from this. The company therefore exceeded the total requirement of panellists by 71 people. Sum of Age City Bristol Bristol Total Hull Hull Total Grand Total Age 1 2 1 2 Total 49 120 169 28 74 102 271 Task 1 Overall Mean Liking Data Average of Top Red Average of Gibson's Green Average of Royal Gala Average of Braeburn Average of Fuji Average of Pink Lady Average of Granny Smith Average of Sun Gold Average of Johnson's Red Average of Golden Delicious Total 4.290229885 4.5 4.790229885 5.324712644 5.483908046 5.701149425 5.713218391 5.876436782 6.094252874 6.962643678 Overall Golden Delicious had the highest mean liking with a score...
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...A research proposal on The impact of marketing In Consumer Behavior in Apple mobile phone in UK. Course work B Name: SID: WORD COUNT: Name: SID: WORD COUNT: Contents 1.0 Introduction 3 1.1 Research aim and objectives 3 1.2 Research Questions 4 2.0 Literature Review 4 2.1 Marketing Strategy 4 2.2 Marketing Plan 4 2.3 Marketing Mix 5 2.4 Differentiation and Segmentation of market 6 2.5 Generic strategy 6 2.6 Skimming and Penetration 7 2.7 Consumer Behavior 7 2.8 Theoretical Framework 8 3.0 Research Methodology 8 3.1 Framework-Attitude Theory 8 3.2 Research Approach 9 3.3 Data Collection 9 3.4 Sampling Techniques 9 3.5 Accessibility Issues 10 3.6 Ethical Consideration 10 3.7 Data Analysis 10 3.8 Limitations of the Study 11 4.0 Timetables 12 References 13 1.0 Introduction Marketing has a large influence over the consumer buying patterns as marketing motivate people to buy their product so that they can do business. Marketing identify the target market and the potential customer of that target market. It is a key source for customer acquirement as the consumer are whom generate profit for the organization. Apple follow a competitive marketing strategy as they hold a large market share in the world’s mobile phone. Apple become a giant in household technology because of their unique marketing strategy. Apple Inc. follow exclusivity technique in its marketing strategy which make them the giant in mobile phone industry...
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