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Sam's Club Analysis

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Sam’s Club Analysis
Zhiyue Huang
MKTG 437
Final Paper

zhiyue huang
Sam’s Club Analysis
Zhiyue Huang
MKTG 437
Final Paper

zhiyue huang

Executive Summary Sam’s Club warehouse wholesaler has been selling low priced, bulk items, under their parent corporation of Walmart, since 1983. Sam Walton had the vision of a place where small business owners could go shopping for the items that they need in order to run their company with a low price mark-up and dependable membership service quality. This analysis will separate with seven parts to show the result of the Sam’s club: Executive Summary, Brand/Store background, SWOT Analysis, Company position, Target Market, five mix retail consideration and conclusion. I will combine the customer experience and review with in the internet and people around me to deep find the strategies of the Sam’s club Currently, “nearly 600 locations are not only terrific places to save money, but also destinations for solutions that can help ease a busy schedule. Whether stocking a pantry or a business, selecting new electronics or getting ready for a party, our Members count on Sam’s Club as their source for the products and services they need to keep things running smoothly” (Sam’s Club Inc., 2010).

Brand/Store Background Sam’s club is a subsidiary of Wal-Mart that is the largest retail stores chain around the globe. The Sam’s club is member specific and its existence dates back to 1983. Sam’s club’s name is affiliated with Sam Walton, a Wal-Mart founder. The company is presently headquartered in Bentonville, Arkansas, United States.

* Sam’s Club is a club of brands. The merchants provide the right items in the right place at the right time, doing the homework for members for a convenient and exciting shopping experience, anywhere and anytime. * Sam’s Club is a club of the community. Sam’s

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