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Samsung Strategy

In: Business and Management

Submitted By jinen13
Words 788
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The company has a powerful influence on the country's economic development, politics, media and culture.
Lee placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. He later banned several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition.

The Samsung Way :-

It thrives in low-margin consumer electronics. It favors hardware over software. It's still a conglomerate that makes everything itself.
Samsung Electronics has already taken giant steps from its early days as a copycat appliance manufacturer. Now, as a consumer electronics behemoth, it has expanded beyond South Korea and the nation’s industrial, conglomerate-run shipyards, steel mills and auto plants.
In the past decade, Samsung Electronics has rocketed past Sony Corp. as the largest maker of flat-panel TVs. It has edged out Hewlett-Packard Co. in color laser printers that scan, fax and copy. It’s also the biggest in other technology-dependent areas such as liquid-crystal-display TVs and computer monitors.
No. 2 in mobile phones, Samsung is pushing the Galaxy S smartphone to challenge Apple Inc.’s iPhone and narrow the gap with leader Nokia Oyj. Samsung claimed a 22 percent global mobile-phone share in the first quarter, up from 14.4 percent in 2007, when it overtook Motorola Inc., market researcher Strategy Analytics says.
All of this gear has helped Samsung Electronics quadruple annual revenue to 139 trillion won ($116 billion) in the 10 years that ended in 2009. During that time, Samsung Electronics shares rose 10-fold.
Samsung Electronics, which supplies 60 percent of its parent’s revenue, will probably invest about 9.3 trillion won of that total.
That’s on top of the record 26 trillion won it’s spending this year -- up 61 percent from 2009- to increase manufacturing at its mainstay semiconductor, display, television and mobile-phone units and on research for the next wave of electronics
Samsung has grown by studying rivals and then improving manufacturing and design. Now it has to imagine totally new products and create them from the ground up.

Lee’s foresight extended to technology Samsung is employing in today’s electronics. On this June morning, as soccer’s World Cup kicks off in South Africa, some 250 workers under signs that read ‘Quality Is First’ are building a product that’s been a long time coming: three-dimensional TVs. These televisions use light-emitting diodes, which consume 40 percent less power than typical LCD displays.
Samsung researchers began exploring technologies for 3-D TVs 10 years ago. They figured out how to change two dimensions into three in real time, says Yoon Boo Keun, president of the visual-display division.
“We used about 5 billion different conversion technologies to get the optimum depth from 2-D to 3-D,” says Yoon, a 32-year veteran
Yoon introduced Samsung’s full high-definition 3-D LED TVs at New York’s Times Square with “Avatar” director James Cameron on March 10, ahead of all rivals. Cameron filmed the Black Eyed Peas’ performance in 3-D at the event.
“When you look back 10 years from now and everything you see is in 3-D, you will be able to say, ‘I was there. I was there in the center of the whole wide world when the future began,’” Cameron said at the time.
Yoon, 57, reviews Samsung’s global TV production, inventory and shipments in real time from six monitors in his office. He raised his 3-D TV sales target for 2010 to 2.6 million from 2 million earlier this year and expects to sell 45 million to 50 million flat-panel TVs, securing Samsung’s No. 1 position for a fifth straight year.
CEO Choi says he constantly tracks global inventory because prices of Samsung products can fall 40 percent to 50 percent a year -- an average of 1 percent a week.
On his desktop computer, he opens Samsung’s proprietary supply-chain management system that shows the company has 1.8 weeks of global personal-computer inventoryThe Galaxy S smartphone has a 4-inch (10-centimeter) screen, bigger than the iPhone’s 3.5 inches. It runs on Google’s Android operating system and uses a Samsung-invented technology called Super AMOLED, or active-matrix organic light-emitting diode, to sharpen the display in sunlight.It introduced a 7-inch tablet PC in the third quarter to compete with Apple’s iPad.

http://www.questia.com/googleScholar.qst?docId=5001405826

http://www.indiastudychannel.com/resources/144578-New-smartphones-by-Samsung.aspx

http://www.slideshare.net/mrbrian89/samsung-electronics-strategics

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