SAMSUNG

CW1

OVERVIEW of SAMSUNG

SLEPT : http://research-methodology.net/samsung-pestel-analysis/ http://managementstudyguide.com/pestle-analysis-of-samsung.htm http://pestleanalysis.com/steeple-analysis-samsung/ http://www.formasup-npc.org/creasup/PESTEL.pdf http://www.marketingminefield.co.uk/pestle-analysis/ http://www.academia.edu/7103572/The_Complete_External_and_Internal_Analysis_of_Apple.Inc_and_its_SWOT_Analysis

Political

Samsung operates everywhere in the world and in most of the markets, the political environment is stable with some minor problems in few foreign markets, for example in India.
Also Samsung is operating in emergent countries like Brazil, Turkey. This countries are recently had some tensions with the population and the government. The presence of the company is too in Africa, which the governments are not stable.
The major problem can be from South Korea because there are some times some tensions with the North Korea. It means there are a threat to be in war between South Korea and North Korea.
The company have to be aware about this political instability in his strategy.

Economic

This factor is really important for a company like Samsung. The new markets in the developing countries had to rethink about their strategy in the goal to extend their presence. And in the same time they had to take count about the global economic crisis. The purchasing power of consumers has known a decrease.
The environment since the global crisis can change really fast and it became uncertain. Samsung have to be in always in veille to be reactive and adopt the best strategy.
With the new markets developed, Samsung started an aggressive marketing to attend their growth and still generate a growth.

Socio-Cultural

Samsung is primarily a South Korean Chaebol or a family owned multinational. This means that despite its global