Introduction
Samsung is a company which is known as a global multinational dealing with the manufacturing and promotion of the White Goods. In other words, it is a global supplier of appliances and gadgets used by potential consumers all around the world. The company has accomplished this wider business through powerful and strengthening strategies which helped them in gripping their products on the grounds. This assignment is based on the evaluation of the strategic direction of this company and so the culture is taken into consideration. This also provides the complete structure of the hierarchy structure of this organization.1
Background and History
The history of this company starts with its opening as a general store in 1938 at North Kyung-sang Province, Korea. In these stores, trade was undergone until 1950s when the company started working as sugar and wool producer. The company was involved in the insurance business in 1958. The 1960s is taken as the era when this company became the first globally expanding company in Korea.2
This era was also an adoption period for the company when the communication sector joined with it. The operations for shaping the future planning of the communication sector was started in 1970s and in 1980s the company managed to access the global market for these products. In the 20th century it was a final stage of development of this sector n till 2000 the operations and management was properly maintained. In the recent era Samsung is well known for the electronic and communication appliances company and remains unmatched with other companies.3
Organizational Vision and Mission
The organizational vision of Samsung is summed up just in six words that are, “Inspire the world, create the future”. This statement clearly declares that the company wants to inspire the world in order to become successful in