...Chilean Copper Mine Collapse The Chilean mine collapse in which over 30 workers were trapped in Northern Chile is an example where knowing your audience is important when you have to pass the information of the collapse. The incident in question (Weik, 2010), “San José mine, a small copper operation in northern Chile owned by Minera San Esteban Primera, suffered a cave-in on August 5, leaving 33 workers trapped underground. Rescuers are drilling holes in an attempt to locate the workers, but there is no official confirmation whether they would be alive after four days with limited food, water and oxygen. A second cave-in on Saturday forced rescuers to suspend works for several hours. Workers are trapped at a depth of around 300 metres.” It is the responsibility of the mine owner, to pass the information of the collapse to those who have family members trapped along with the co-workers of those trapped. The importance of timely and accurate information is critical in this type of information. In passing the information to the families of the trapped miners,” you should always break bad news to someone in person.”(Bonander, n.d.) This may not be made by the owner of the company necessary but it is his/her responsibility to ensure it is done, possibly by a public relations representative. Ideally this information would be passed face to face in the individual homes of the victims’ families. In this case many families may have already gone to the mine site when they first heard...
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...Chilean Copper Mine Collapse BCOM/275 Disaster Strikes a Chilean Mine On August 5, 2010, employees of Minera San Esteban Primera woke up, stretched out, bathed, ate breakfast, and walked around their assuredly modest homes. They said their casual goodbyes to family as they headed off to yet another dark day at work deep in the San Jose copper mine in northern Chile. Little did they know it would be the last time for nearly two months they would see the light of day. These same blessings of life they most likely took for granted earlier that day - to be able to stretch out, to bathe, to eat, and to walk around in the comfort of their own homes - would be taken from them unexpectedly later that same day. Some time around the miners' lunch time on August 5, 2010, the upper galleries of the private copper mine collapsed trapping the miners. Many on the outside feared the worst. After all, when the collapse occurred the miners should have been in or near the hazard zone on their way out for their lunch break. Furthermore, with limited necessities such as food, water, and oxygen it was unknown whether the miners could have survived. "Liliana Ramirez, the wife of one of the oldest minders trapped, said she had faith all along that they were still alive and that she knew that her husband would never let his fellow workers perish" (Hughes, 2010). Families of the missing miners, like Liliana Ramirez, started gathering and camping out at the mine's surface since...
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...Know the Audience BCOM/275 University of Phoenix Know the Audience This particular situation relates a heart wrenching news story about 33 miners in Chile whose lives were held within the balance of time (Weik, 2010). In explaining this story, one of the most important factors relates to the feelings and emotions within the information to be provided. The story will gear at considerations and assessing the target audience. The audience in this situation will be family, company employees, community members, and anyone active in current events. Without regard to those directly affected by the information, the message will hold details that include the answers to who, what, where, when, and why. Persuasion will take precedence in this article to focus on known facts to lure in an audience. The information with family and company employees directly affected by any action will need to provide more extensive details. Steering clear of logical fallacies is an imperative goal when directing information to family and company employees. An easy escape with a fallacy will place blame, but facing the questions as a result will cause disarray and added concern. The needs of the family and company employees will focus on the information within the message and will hold a level of confidentiality. An added focus is to persuade the audience by reaffirming policies in place including safety investigations to protect against future events. The focus will instill a calming attitude...
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...Knowing Your Audience Paper and Communication Release Failure to research audience demographics will, most likely, result in an ineffective reception of any message. However, performing an analysis of an audience and tailoring the presentation to meet its needs can mean the difference between triumph and disaster in how listeners receive and decode information. On August 5, 2010, the main entrance into the San José Mine, near Copiapó, Chile, collapsed trapping 33 miners approximately 2,300 feet underground for more than 2 months. The miners’ family members, and by extension, the world, grew increasingly concerned about the well-being of the men as there was no way of determining the actual state of the miners initially. On August 22, 2010, after digging a small hole through the roof the mine’s shelter area, a message was sent to the earth’s surface, via note, stating that everyone was alive. From the onset of the accident, the Chilean government recruited the services of mining industry professionals and on October 13, 2010, the first miner was lifted out of the mine. All 33 men were safely retrieved in less than 24 hours and reunited with their families. The way in which the Chilean government and the enlisted professionals handled the dissemination of information, proved successful in how they wanted the viewing and listening public to receive the messages. When delivering a pertinent presentation, there are many factors to consider as they relate to the people and their...
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...Whether between family, friends, coworkers, supervisors or even complete strangers, communication must be directed at the right audience. You would not communicate a certain personal issue to a family member the same way you would communicate it to a stranger. The stranger may have no clue what you are talking about, but your family member probably will understand and even help you determine a solution. This is especially true when dealing with business communication. A business must know the audiences they are addressing to be able to get their message across concisely and accurately but in a timely manner. With the Chilean copper mine collapse, communication had to be top notch. On Thursday August 5, 2010 the San Jose copper mine located in Northern Chile collapsed trapping 33 miners, 2,300 feet underground. The mine is owned by Minera San Estean Primera, who had to deliver the devastating news to the families, employees, media and the public. The mining company had to have someone in place to speak to these different audiences and relay the messages from the company. I can honestly say, I would not want to be in this person’s shoes. The first group they should address is the families and the employees. The information that is shared should be relevant, and what is known. It is up to the company to explain what will happen next and the planning stages required to locate the trapped miners. Families and employees should have access to constant communication, sleeping...
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...important, as you are people with a fragile situation and fragile people involved. If a company portrays, through their messages, that the situation is not under control or that they do not care there will be consequences for that company and anybody affiliated with the company. When there is information regarding an accident or disaster, it's important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (families, employees, and the stakeholders) in the case of the Chilean copper mine in South America. It was on Thursday, August 5, 2010, a shaft collapsed in the Chilean copper mine trapping 33 miners 2,300 feet below ground. Immediately, a rescue mission was underway, however, another collapse in the mine stalled the efforts of the rescue crews for hours (Weik, 2010). The 33 miners remained trapped in the mine for more than two months; during this time the world kept watch as the government upheld a communications strategy that focused on openness, solidarity, and cooperation (Yaxley, 2010). The San Esteban Mining Company chose not to communicate and because of that it became a media frenzy. The owners should have taken an active role when the accident happened. Instead, they chose to remain silent which made matters even worse. Companies can take steps to avoid a delay in communications. "There are no...
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...Your Audience Paper and Communication Release Bridgette Smith BCOM/275 June 24, 2013 Knowing Your Audience Paper and Communication Release A company always needs to issue information to another organization or a group of people it is imperative the company knows their audience. When information regarding a accident or disaster, it's important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (families, employees, and the stakeholders) in the case of the Chilean copper mine in South America. It was on Thursday, August 5, 2010, a shaft collapsed in the Chilean copper mine trapping 33 miners 2,300 feet below ground. Immediately a rescue mission was underway, however, another collapse in the mine stalled the efforts of the rescue crews for hours (Weik, 2010). The 33 miners remained rapped in the mine for more than two months; during this time the world kept watch as the government upheld a communications strategy that focused on openness, solidarity, and cooperation (Yaxley, 2010). The San Esteban chose not to communicate and take the leadership role, and because of that it became an all out media frenzy that eventually. The owners should have taken an active role when the accident happened. Instead chose to remain silent which made matters even worse. Companies can take steps to avoid a delay in communications. "There are no recipes that can assure success in dealing with crisis. However...
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...Understanding Your Audience: The Chilean Mine Collapse Buss Comm 275/University of Phoenix June 24, 2013 On August 5th, 2010, news coverage began emerge about a gold and copper mine in Copiapo', Chile that had collapsed, trapping thirty-three men 2,300 feet underground. At that time it was unknown if there were any survivors. For 17 days family, friends, co-workers, and the World anxiously waited to hear if there would be any survivors in the mining accident. On August 22, 2010 a drill made it's way into the chamber where the men were. The miners sent word that they were alive. The events that would follow would leave the men trapped for approximately two months before they could safely be rescued from their sub terranian home (New York Time, 2011). The San Esteban Mining Company, who controls the mine was tasked with reporting grave information to the families and to the public. Having an already tarnished safety record, including three other mine collapses, the mining company was skating on thin ice in terms of their response to the current tragedy (Bonnefoy, 2010). Considering The Audience When a tragedy such as the mine collapse in Chile occurs, the business caught in the controversy has several items to consider about their communications with the outside world. In the case of the Chilean mine collapse, the San Esteban Mining Company was dealing with not only the family members of the trapped miners, but also other employees, the media and...
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...After reading the research article that was required for this weeks assignment, “Over 30 Workers Trapped After Chilean Copper Mine Collapse” (Weik, 2010), the article stated that on August 5, 2010, a small San José copper mine operation in northern Chile owned by Minera San Esteban Primera, collapsed leaving 33 workers trapped underground within the Earth’s soil. The article also reported that rescuers where making an effort to locate workers in order to drill a passage way to provide those trapped within the mine food, water and oxygen, nevertheless rescuers were interrupted on Saturday due to a second collapse of the mine. The news article also provided information that prior to the 2010 collapse, there was a fatal accident in January of 2007 which closed the mine, but operations at the mine resumed later that year. The communications with an audience are determined by the people and the different roles with it. Several considerations should be remembered due to the different perceptions or views, cultural or liberal diversity, communication deficiencies or barriers (deaf or blind individuals), along with the type of language used and also the location of the audience. The most important aspect to remember is having an idea of the types of communication styles to use when speaking to an audience. Communication styles give the sender an opportunity to express their inter thoughts while connecting with the audience. The message of the incident to the family should be an eventful...
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...Grasping the Audience Attention Emmanuel Dike BCOM/275 August 28, 2013 Michael, Caserta Grasping the Audience Attention Communication styles differ and the delivery method plays a significant role in its reception. Phonemes, syntax, semantics, and pragmatics are used in communicating, and vary from culture, generation, social class, and gender. It is imperative that each message/tone is appropriately assigned to the correct audience to avoid confusion, conflict, or chaos. This particular situation relates a heart wrenching news story about 33 miners in Chile whose lives were held within the balance of time (Weik, 2010). An important factor to consider relates to the feelings and emotions within the information provided. The audience is family members of trapped victims, company employees, community members, and the media. Without regard to those directly affected by the information, the message holds details that include the answers to who, what, where, when, and why. Persuasion is precedence and focus on facts to lure in an audience. Furthermore, the information transmitted to the families and employees directly affected by any actions will need more extensive details. Steering clear of logical fallacies is an imperative goal when directing information to family and company employees. An easy escape with a fallacy will place blame, but facing the questions as a result will cause disarray and added concern. The needs of the family and company employees will...
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...Knowing your Audience BCOM/275 University of Phoenix Nicole S. Morgan Knowing Your Audience The story of the 33 miners who were trapped for 69 days after the San Jose Mine they were working in collapsed in Chile is a heart wrenching tale that touched many. The most important factors in communicating this true story are portraying the feelings and emotions that were felt during this harrowing event. The audience consists of family, members of the community, and company employees. It is important that proper and effective communication is used in portraying the details of this story so that the needs of family are met and the emotions of loved ones are protected. Using such approaches as Logos, Pathos and Ethos and steering clear of the common logical fallacies is imperative in addressing the audience. Logos is a logical appeal that uses facts to support a speaker’s topic. Pathos is used to attempt to convince others with emotional appeals; this allows the presenter to you can engage the audience’s passion by appealing to the audience’s fear, love and hope. Ethos shows your audience that you are competent, honesty, and most of all empathetic. All of these appeals are key in communicating a message that makes the audience feel that you are relaying sound information that caters to their emotions and empathizes with their plight. Some of the potential...
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...Chilean Mine Collapse Student BCOM/275 July 7, 2012 Chilean Mine Collapse In the article that was required for our research, “Over 30 workers trapped after Chilean copper mine collapse” (Weik, 2010), it stated that on August 5, 2010 the San Jose mine collaped trapping approximtely 30 workers. It also stated that rescuers where attempting to locate workers in order to drill to provide those trapped with food, water and oxygen, however rescuers were halted due to a second cave-in. The news article also indicated that prior to the collape, there was a fatal accident in 2007 which closed the mine, however, opened later that year. The additional articles that was researched for the Chilean mine collapse also did not shed any additional light on the trapped miner, however reads and most likely understood that the owner of the mine is trying to make excuses, such as “Major mining accidents are uncommon in Chile, the world’s top cooper producer” (Authur, 2010) and “Chile is the world’s top copper producer, but serious mining accidents are uncommon in an industry closely monitored by authorities” (Soto, 2010). These articles were not successful in sending the message because it leaves the question “Why”? Communication is important regardless of the method used; however the audience is to be considered when using any type of communication method whether it is preparing a news article or an office memo to be distributed. Some considerations to be given the different roles and...
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...Audience BCOM/275 Memorandum To: San Jose Mine Employees From: President Date: August 5, 2010 Subject: San Jose Mine Collapse I am writing to San Jose mine employees to notify every one of the cave in of the mine in which 33 of our fellow colleagues are currently trapped in. Although is too early to tell if the miners are safe, we are in the process of working with the government to assemble a rescue operation. We will be relentless in our efforts to exhaust every channel that may lead us to obtain more information about the condition of the trapped miners. Please refrain from answering questions to any media personnel. Media personnel are to be referred to our business affairs department. Please do not communicate any information to your family members as we need to respect the families of the trapped miners. At this time I want to extend the opportunity for volunteers as we will need help for the rescue operation. Once we receive word from the government we will relay the message of areas where volunteers will be necessary. We will be accessing the cause of the cave in and take necessary measurements to avoid accidents. Please be alert and do not hesitate to report any hazard to the rescue team. Further information will be released as we continue our efforts to rescue our friends. Keep them in your thoughts and prayers. Sincerely, Face to Face with Family Members Today August 5, 2010 the San Jose mine caved in trapping 33 men. A crew of men...
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...Lexia Stiell March 24, 2014 San José, Chile - Mine Collapse When delivering any message to an audience it is important to take the gender, ethnic make-up, age and relation to the reason for the message into consideration. When it comes to the Chilean mine collapse, according to Yaxley, a reporter, the timely deliverance of the news concerning the situation was a triumph. She contributes the triumph to the leadership style of Chilean president Sebastian Pineda. His government took control after the mine’s owners were unable to respond to the mine collapse. The fact that they were able to provide open access to the family, shows that the Chilean government and public relations personnel were attempting to make the best of a not so good situation. The public relation team was able to deliver the types of information the families wanted to know in a timely manner. Families of the victims wanted to know the physical and mental condition of their love one. They wanted to know the likely hood of the miners surviving their ordeal. The press release to the family had to let the family know that everything humanly possible was being done to rescue the miners. In the example of the workers in the Chilean mine collapse, the families needed accurate information as soon as it became available. They also needed a message that showed genuine concern and empathy for those affected by the collapse. Not knowing if a loved one is dead or alive, for any amount of time is a stressful...
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...Knowing Your Audience – San Jose Mine By Ash H Business Communication and Creative Writing After reviewing the short article that described the incident which occurred at San Jose mine (a small copper operation in the northern Chile that is owned by Minera San Esteban Primera), I felt that it was properly direct and to the point and did not steer away from all the important information that any audience would find necessary in order to be involved of the situation. However, I did notice how “cold” and unwelcoming the information felt reading it on paper. Almost as if a human being did not write this article but instead a generic robot that did not imply any sort of needed emotion in regards to the unsettling and questionable incident that occurred. When understanding the different considerations to remember given the different roles and people in the audience, I have a few issues with the way this article was written. If I were a family member of one of the trapped victims at the San Jose mine, I would not find any comfort in the sentence stating “Local organizations, such as the federation of Chilean mining workers (FMC) and the confederation of copper workers (CTC) have questioned Minera San Esteban's safety record, highlighting several fatal accidents that have previously been reported at the small company.” (Weik, 2010) In fact, I would feel more alarmed and worried than I was initially thought to be due to the possibility that this company not only allowed their...
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