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Sandwich Blitz Swot

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SWOT Analysis: Sandwich Blitz
By Shannon Linnehan

Sandwich Blitz, a specialty sandwich shop already has 8 successful locations and is considering opening 2 more stores. Below is the SWOT analysis, as defined in our text as a comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy, for Sandwich Blitz.

Strengths

One of their greatest strengths is the success of the 8 other stores, Dalman and Lei already have a proven business model and have a profitable business. Part of this success can be attributed to their unique product (healthy, organic sandwiches) with an established brand.

Weaknesses

Although they have done well in the other locations, they are failing to recognize the weakness in the new proposed locations. It has been stated that many of the office spaces are vacant which would cause a decrease in customer base. Dalman and Lei are also too involved in the mundane day to day activities, they need to hire better managers so they have more time to devote the company.

Opportunities

Sandwich Blitz has several opportunities to expand by opening more locations, offering more products and services. Perhaps they could start serving dinner and stay open later instead of just breakfast and lunch they currently offer.

Threats

All businesses have risks and rewards, recognizing the threats can be the first step in succeeding. Sandwich Blitz is no different and faces threats such as competition from other restaurants offering substitute products. And of course, all businesses can be effected by a poor economy around them. Dalman and Lei are definitely going to struggle with this impact in the locations they are considering.

References
Bateman, T. S., & Snell, S. (2013). Management (3rd ed.). Retrieved from

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