...Principles of management APPLIED RESEARCH SUBWAY Sandwich shop Michael D. Robinson Ottis Walizer Park University Internet Campus A course paper presented to the School for Arts and Sciences and Distance Learning in partial fulfillment of the requirements for the degree of Baccalaureate Principle of Management Park University May, 2008 TABLE OF CONTENTS Page INTRODUCTION 3 BODY 3 International Business 4 Social, Legal and Ethical Responsibilities 5 General Planning & Strategic Planning 6 Operations Management and Plans 7 Organizing Work and Synergism 8 Organization Structure and Chart 8 Work Team Utilization 9 Staffing 10 Employee and Manager Development 10 Motivating Employees 12 Leadership and Management 13 Managing Conflict and Stress 13 Managing Change 14 Controlling 15 Appraising and Rewarding 16 Operations Control 16 CONCLUSION 17 REFERENCES 18 INTRODUCTION SUBWAYS restaurants were developed by Fred La Duca and Dr. Peter Buck in Bridgeport, Connecticut, back in the summer of 1965. Fred was looking for a way to pay for college and one of his parents closes friends, Dr. Peter Buck, told him to open a sandwich shop. The suggestion came for a sub shop because they were very...
Words: 4380 - Pages: 18
...Open for Business the challenges of running a casual fine dining establishment. Boxer, Naor- Panther ID 1228549 “FIU Chaplin School of Hospitality and Tourism Management- HFT4413 RVC/RPC” July 16th 2015 Abstract In this paper I talk about how a young man from Israel who really grew up with very little worked his way up in the restaurant industry and I go into detail on his many struggles and his many triumphs. I speak about how he worked his way up from line cook to restaurant owner, and what he is doing now in his own restaurant after working many years in other people’s restaurants. I speak about what he is doing to become successful and how he was able to turn his knowledge of the restaurant industry into a flourishing business. I go deep into the understanding of a kosher restaurant and how there is certain guidelines in the kosher food industry. I speak about his competitors and what he can do to overcome his short comings. Mikes burgers is a unique blend of fast food and fine dining and I go into that as well. The restaurant industry is changing. As the world speeds up, people have less and less time to sit down and enjoy a meal with their families. What’s more, they want the food they do order to be cheap and quickly prepared. At the same time, there are dozens of restaurants opening all of the time, each looking for a competitive advantage over the other. Restaurants post deals on Twitter, and reach new potential customers on Facebook. They advertise on...
Words: 2133 - Pages: 9
...Jeremy Klee International Business 02W & CRW Research Paper 9/25/13 Globalization has been like an epidemic spreading across the business world in the last few decades. There is no denying that the true pioneers of spreading their business internationally have been the fast food industry. No other industry has had the perfect combination of staying true to its business roots but at the same time adapting themselves to the different countries they operate in better than the fast food industry. No matter where you go in the world you can get a Big Mac and it will taste exactly the same as it does here, but there are also many different options that customers in the United States would have no familiarity with. As will be obvious throughout this paper McDonalds is really the king of adapting its business to the various cultures of the countries they operate in. The top ten fast food chains with revenue made outside the United States from ten thru one are Dairy Queen, Dunkin Donuts, Wendy’s, Starbucks, Domino’s Pizza, Subway, Pizza Hut, Burger King, KFC, and McDonalds at number one with revenue total of 44 billion (Huffington Post Mar 12 2013). Some say that fast food chains that adapt themselves too much to other cultures are losing what made their businesses successful in the first place the idea that people in these for foreign countries eat at these restaurants to get a taste of American life not to eat the same thing they eat every day. That is really not the point...
Words: 2790 - Pages: 12
...To: James Barrett, From: Assistant Marketing Director Date: November 27, 2012 Subject: Amy’s Bread INTRODUCTION Here is the analytical report that you requested on November 18, 2012 to conduct research on www.amysbread.com in order to determine the feasibility of opening a retail operation in the Metropolitan area of New York. Amy originally went to school to study economics at St. Olaf College. Amy Scherber eventually followed her passion for baking and went to France where she learned old-fashioned baking techniques. Amy is actively involved in the community. Amy’s Bread offers a variety of artisan bread for 20 years. FINDINGS The webpage is organized into 6 main categories as follow: Locations, Menu, Wholesale, Shop, Press, and Our Story. Locations There are three retail operations located in Hell’s Kitchen, Chelsea Market, and The Village Each location is accessible by public transportation. Parking is only available in the Chelsea Market and The Village locations. Each of these locations are surrounded by pedestrian traffic in the busy city of Manhattan. Hell’s Kitchen: Chelsea Market: The Village: 672 Ninth Avenue 75 Ninth Avenue 250 Bleecker Street (Between 46th & 47th Streets) (Between 15th & 16th Street) at Leroy Street New York, NY 10036 New York, NY 10011 New York, NY 10014 212-977-2670 212-462-4338 212-675-7802 Hell’s Kitchen is the first location opened up by Amy in 1992. The small, cozy café seats 12 in...
Words: 1973 - Pages: 8
...the Indian Ocean. And each year, perhaps unwittingly, each one of us adds to plastic to the heap. Plastic makes it into our oceans in a variety of ways. About twenty percent of it comes from goods lost from boats: i.e. accidental loss of fishing tackle and other recreational gear, massive shipping containers carrying millions of plastic items washed overboard during severe storms; litter from pleasure boats, or illegal dumping of unwanted goods. Beachgoer’s debris is also a contributor. The other eighty percent is swept in from land. Just as Nonpoint Source Pollution from fertilizers, detergents, and pesticides find their way into our waters, so too are plastic items washing into our blue oceans. A discarded bottle cap or an empty sandwich bag thoughtlessly left along the side of the road will eventually be blown or kicked or washed into a storm drain, which will then shoot it straight into the ocean. Not all plastic floats. In fact, nearly half of it sinks to the bottom of...
Words: 1188 - Pages: 5
...Abstract Most business enterprises seek to expand over time in order to survive and become profitable. Increased size often allows economies of scale in both production and distribution. Companies can develop new earning potential by expanding and add greater stability to earnings through diversification. Complex organizational structures help achieve business objectives such as increased profitability and reduced risks. Also, these complex structures allow the company to reduce its overall tax burden. One such strategy is discussed in this paper. Transfer pricing allows the company to price the inter-company transactions. Transfer pricing simplifies the accounting of transactions that take place between affiliated or related entities. Companies have freedom in valuing inter-company transactions. But, if strategically implemented, this strategy allows the company to save taxes and retain large amount of profits. Keywords: Transfer mispricing, tax-havens, Double Irish Dutch Arrangement Transfer Pricing Transfer pricing is the methodology used to set the prices for goods sold or services provided between related entities within an enterprise. Related entities are those which are under control of a single corporation and include branches and companies that are wholly or majority owned ultimately by the parent company. Generally, such a transfer price should be equal to the price which the entity would charge to an independent customer, an arm’s length customer. Such a price...
Words: 3264 - Pages: 14
...Letter of transmittal December 09, 2009. Suntu kumar Ghosh Course Instructor MKT 301 (Marketing Management) BRAC Business School BRAC University, Bangladesh Subject: Submission of the Project Work on the Marketing Plan of McDonalds Dear Sir, With due respect, we want to state that, it was a great pleasure and honor for us to submit our project report of MKT 301 in the context of Marketing Plan of McDonalds in Bangladesh. Basically in this report we have tried to develop different Marketing strategies, like- product strategy, pricing strategy, distribution strategy and promotional strategy. We are very much glad that you have given us the opportunity to prepare this assignment and hope that this project work will meet the standards of judgment. But there may be some mistakes due to various limitations. Therefore, we beg your kind consideration in this regard. Any kind of suggestion and clarification will be accepted cordially. Your kind advice will encourage us to perform better Project work in future. Yours sincerely, Sifat Afrin (07204009) Tamanna Lutfa (07204012) Sadia Afrose (07204033) Md. Khaleduzzaman Sowrav (07204005) EXECUTIVE SUMMERY To make the customers satisfied and maintain the long lasting relationship with the customers are the main things to exist in the business world successfully but to make customers satisfied is the most difficult thing for a company because almost everyday people...
Words: 7848 - Pages: 32
...(CEMP), prepared this case under the guidance of Stuart Hart, director of CEMP and assistant professor of Corporate Strategy and Organizational Behavior at the U-M School of Business Administration, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an adminstrative situation. This document may be used by either students or faculty for background information. Introduction Rooted in Ray Kroc’s founding principles of Quality, Service, Cleanliness & Value (Q.S.C.&V.), McDonald’s management has always believed in being a leader in issues that affect their customers. This philosophy is evident in McDonald’s involvement in various community projects regarding education, health care, medical research, and rehabilitation facilities. These activities help the corporation to extend their image beyond fun and entertainment into social responsibility. However, in the late 1980s, McDonald’s began to face criticism for its environmental policies, especially those surrounding polystyrene clamshell containers. In 1987, McDonald’s replaced CFCs, the blowing agent used in clamshell production, with weaker HCFC-22’s after facing public criticism that CFC usage was contributing to ozone depletion. But this change was not enough for many grass-roots environmental groups that, led by the Citizens Clearinghouse for Hazardous Waste (CCHW), united in establishing a “Ronald McToxic Campaign” consisting of restaurant picketers and an organized effort to...
Words: 7249 - Pages: 29
...(Panera) based on two factors: 1) I like the food and overall ambiance – I think Panera uses ingredients that are fresher and of higher quality than more traditional fast food restaurants. I also like that customers can sit down to eat using proper silverware and plates rather than using plastic utensils eating off of paper wrappers and plastic forks. Many Panera locations also have a patio, for al fresco dining, a cozy fireplace, for the winter months, and a small section with upholstered chairs and sofas. 2) Panera offers free Wi-Fi – this was an important factor because I wanted to take notes during each visit without bringing attention to myself. Because Panera offers Wi-Fi, it is not unusual to see customers with laptops. Visits I visited three different Panera locations over the course of several weeks and spent approximately 2 hours at each location. Location | Date and time of visit | Order Placed | | | | 5600 Urbana Pike | April 6, 2010 | Cuban Chicken Panini with chips as a side, an unsweetened iced tea and a Toffee Nut Cookie | Frederick, MD 21704 | 2:40 PM | | 136 Nassau Street | April 11, 2010 | Tuna Salad Sandwich (standard condiments replaced with Dijon mustard and a chopped pickle) with an apple as a side and a Diet Pepsi | Princeton, NJ 08542 | 1:15 PM | | 17772 Garland Groh Boulevard | April 20, 2010 | Chopped Chicken Cobb Salad with whole grain baguette as a side and a Diet Pepsi | Hagerstown, MD 21740 | 2:00 PM |...
Words: 4450 - Pages: 18
...Rushmore HBS MBAs ’99, prepared this case under the supervision of Professor Joseph B. Lassiter, III as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This case is a revised version of a field study performed by Sharon Fox and Cindy Rushmore supervised by Professor Lassiter and a course paper prepared by Sharon Fox for the Customer Behavior Laboratory course supervised by Professor Gerald Zaltman. Copyright © 1999 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. Purchased by Jordana Blesa (Babesktr@aol.com) on January 11, 2012 800-122 Juice Guys (A) CONTENTS I. II. Introduction Background Market Research What’s a Smoothie? Are Smoothies Fad-Proof? Words of Wisdom So What? III. IV. V. VI. Methodology Results--LP Diagram Explanation and Detailed Quips (To be prepared) Recommendations and Next Steps (To be prepared) Exhibits Exhibit 1: Survey to Identify Juice Guys’ Retail Target Market Exhibit 2: Summary of Interviews in Exhibit 1 Exhibit 3:...
Words: 9116 - Pages: 37
...[pic] McDonald's and the Environmental Defense Fund: a case study of a green alliance Sharon Livesey Originally published in…The Journal of Business Communication • January 1999 In 1987, the United Nations World Commission on Environment and Development, which had convened to address the global ecological crisis, produced Our Common Future (the Brundtland Report). This watershed event established the conceptual underpinnings for environmental politics and debate in the 1990s by reframing the problem of the natural environment as one of sustainable development. In the wake of this reframing, a new practice in environmental management emerged - that of green alliances or partnerships between business and ecology groups (Westley & Vredenburg, 1991, pp. 71-72). These alliances, considered one of the ten most significant trends in environmental management and the greening of industry (Gladwin, 1993, p. 46), appeared to signal a sea change in the way business, as well as environmentalists, could respond to the ecological impacts of firms' economic activities. Indeed, environmental partnerships offered both business and ecology groups the potential for a new rhetorical stance. Business communication scholarship has identified a variety of rhetorical strategies adopted by corporations in the face of environmental controversy: defensiveness and apologia (e.g., Ice, 1991; Tyler, 1992), competing information campaigns (e.g., Lange, 1993; Moore, 1993), or retreat (e.g., Seiter...
Words: 11234 - Pages: 45
...PART I COMPANY PROFILE 1.1Name of the Company McDonald's Corporation McDonald's 1.2 Location of the Company (Head Office) Golden Arches Development Corporation 17th Floor Citibank Centre, Paseo De Roxas Avenue, Makati City 1.3 Locations of McDonald’s All over the Philippines there are McDonald’s. McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide. Mostly branches were strategically located at the malls and commercial buildings. 1.4 Website Address www.mcdonalds.com.ph 1.5 Background History of the Company The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California . Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services", which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the...
Words: 7401 - Pages: 30
...University of the Fraser Valley A Marketing Analysis on Tim Hortons Company Diana Beedassy 200105312 Business 120 Mr. Richard Simon April 2, 2012 Table of Contents Cover Page...............................................................................................................................................1 - 2 Table of Contents…………………………………………………………………………………………………………………………………….3 Introduction and History………………………………………………………………………………………………..………………....4 - 5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies……………………………………………………………………………………………………………….…….....14 Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20 Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22 Recommendations – Part B …………………………………………………………………………………………………………. ..23 Recommendations – Part C……………………………………………………………………………………………………………24 – 25 Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27 Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28 Appendix...
Words: 7764 - Pages: 32
...INSTRUCTIONS FOR COMPLETING THE 2011 ERASMUS MUNDUS ACTION 1 APPLICATION FORM (EFORM) ERASMUS MUNDUS PROGRAMME CALL 2011 (EACEA 41/10) Contents Chapter 1: Introduction ...........................................................................................................................................................3 1.1 Presentation and organisation of these instruction notes ....................................................................3 1.2 Definitions .........................................................................................................................................3 1.3 Contents of the Application Package .................................................................................................4 1.4 Application deadline and submission procedure ................................................................................4 1.5 Key reference documents...................................................................................................................6 1.6 The Award Criteria, Experts Assessment and Scoring Mechanism ..................................................7 1.7. Frequently Asked Questions (FAQs) .................................................................................................8 Chapter 2: The Application Package .....................................................................................................................................9 2.1. Document 1 - The Application Form ...
Words: 15007 - Pages: 61
...TABLE OF CONTENTS 1)1.0 Executive Summary…………………………………………………… Page 3 2)2.0 Situation Analysis……………………………………………………… Page 4 2.1 Company Analysis…………………………………………………….. Page 4-7 2.2 Macro-environmental PEST analysis ………………………………… Page 8-11 2.3 Market Analysis……………………………………………………… Page12-13 2.4 Competitor Analysis………………………………………………….. Page 14-17 2.5 SWOT Analysis……………………………………………………… Page 18-20 3) 3.0 Market Targeting and Positioning……………………………………… Page21 3.1Target Market…………………………………………………………… Page21-22 3.2 Product Positioning……………………………………………………… Page 23-24 4) 4.0 Marketing Strategy……………………………………………………… Page25 4.1 Product…………………………………………………………………. Page25-29 4.2 Price…………………………………………………………………… Page30-33 4.3 Promotion……………………………………………………………… Page34-38 4.4 Distribution……………………………………………………………. Page39-42 5) 5.0 Financial…………………………………………………………………… Page43-46 6) 6.0 Control……………………………………………………………………… Page47-51 7) References……………………………………………………………………...... Page 52 1. Executive Summary First of all, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these...
Words: 10781 - Pages: 44
