...COMPANY PROFILE Sime Darby Berhad REFERENCE CODE: 5C1EB837-8775-459E-B821-AC170A84896A PUBLICATION DATE: 8 May 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Sime Darby Berhad TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................6 Key Employees...................................................................................................10 Key Employee Biographies................................................................................12 Major Products and Services............................................................................20 Revenue Analysis...............................................................................................22 SWOT Analysis...................................................................................................24 Top Competitors.................................................................................................30 Company View.............................
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...Case Study : SIRIM BERHAD Marketing Mix, Marketing Strategies and the Tools Prepared by : Mazlina Manshor ID No : 2011566665 ACKNOWLEDGEMENT First of all, I would like to give the greatest thanks to Allah S.W.T. For His granted, I am able to complete the individual task which is case study within the specified time. And my million thanks goes to our respected Marketing Management lecturer, Dr. Wan Kalthom binti Yahya for all the knowledge, attention, and times that she had given and spent with me. I also would like to thank my classmates which help me in giving their opinion in order to ensure that this individual project is success. Lastly, I also would like to thank the person who is directly or indirectly involves in the preparation of this individual project. Thank you so much for the support. EXECUTIVE SUMMARY In this case study, discussion will be all about SIRIM Berhad which consists of product and services on certification, testing and inspection within the context of marketing. It involves the background of the company including company vision and mission, the marketing mix of the company and the marketing strategies concept. In other words, how the marketing mix roles design and implement the effective marketing strategies in SIRIM Berhad. The marketing tools that currently used by SIRIM Berhad also will be discussed. Finally, the recommendations and conclusions about whether the roles of marketing mix plays in designing and implementing...
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...conglomerates. Other of subsidiaries are power supply, hotels and properties, land and development, high speed rail, operating and maintenance activities, IT incubation, real estate investment trust, and carbon consulting.(ytl.com, 2016) According to (The Star Online, 2010) “With its cash reserves amounting to about RM10.8bil, analysts said YTL Corp could easily acquire assets up to US$25bil-US$30bil without the need to raise more money. It had been reported that the group was looking at acquisition opportunities in the water utilities, power generation and cement businesses, especially in China where it wanted to grow its presence in cement and power generation.” Therefore, unlimited outlook of YTL Corp is being affected by attention. 2 PESTEL analysis Political Political factors are the stability of political issues in Malaysia helps to reduce disputes between each other and then business growing faster with pro-business policies. Political...
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...(Marco-Environment) Analysis 6 5.1 Competitive Pressures Created By the Rivalry among Competing Sellers 6 5.2 Competitive Pressure Associated with the Threat of New Entrant 7 5.3 Competitive Pressures Coming from the Sellers of Substitute Product 8 5.4 Competitive Pressures Stemming from Supplier Bargaining Power 9 5.5 Competitive Pressures Stemming from Buyer Bargaining Power and Price Sensitivity 10 6.0 Value Chain Analysis 12 6.1 Primary Activities and Costs 13 6.2 Support Activities and Costs 15 7.0 Financial Analysis (Group account) 18 8.0 Celcom Axiata SWOT (TOWS) 20 8.1 Weakness and Threat 21 8.2 Weakness and Opportunity 22 8.3 Strength and Threat 23 8.4 Strength and Opportunity 24 9.0 Conclusion 26 10.0 References 27 11.0 Appendix 32 1.0 Executive summary We select Axiata Berhad as our research assignment and we focusing in Celcom Axiata Malaysia. In this assignment we will discuss on company introduction, internal and external factors and company strategy. The discussion is about company strategy that had been implemented, the benefit of the strategy and negative impact to the company. For internal and external, we use macro-environment or PESTAL analysis, porter five forces model of competition, value chain analysis and financial ratio to evaluate and form SWOT analysis. Through all the model or analysis, we gain more understanding about the company situation and provide our own recommendation based on all the analysis. As conclusion...
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...[pic] Company Logo of kenyit-Kenyit Enterprise Content |Topic |Page | |1.0 Executive Summary | | |2.0 Company | | |Corporate information | | |Date of incorporation | | |Paid-up capital | | |Subsidiaries ( if any) | | |3.0 The people | | |The management team | | |Qualifications, key skills and exprience | | |4.0 Product...
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