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Sas Airlines

In: Business and Management

Submitted By lpop01
Words 3762
Pages 16
Table of Contents I. | Project Question | Page 3 | II. | Description of Variables | Page 3 | III. | Procedure | Page 4 | IV. | Results | Page 6 | V. | Additional Results | Page 7 | VI. | Business Implications | Page 10 | VII. | Project Implications | Page 10 | VIII. | References | Page 12 | IX. | Appendix | Page 12 |

I. Project Question
For our data analysis, our group decided to gather information pertaining to airlines and the different factors that go into calculating their revenue. To support our conclusions, we collected and evaluated 1,283 observations across 30 airlines, over a 12-year period beginning in 2000. We used this information to analyze the effects of a variety of independent variables on our dependent variable of revenue (both domestic and international). The independent variables we examined included number of flights, baggage fee revenue, fuel costs, amount of fuel consumption, and the dollar amount spent on advertising. These variables were divided into both domestic and international amounts. To complement our findings and evaluate data on a more disaggregated level, we separated the airlines into major and minor airlines. We placed all of the data we collected into Excel and then imputed all of the Excel information into SAS in order to run our analysis.
II. Description of Variables
All of the variables we analyzed, except for advertising spending, were found utilizing the RITA database provided by the Department of Transportation. Advertising spending data for airlines was found via Ad$pender. Ad$pender and RITA are both discussed further in Section III. Each variable was broken down to a per quarter basis.
Independent Variables: * Domestic Flights- The number of domestic flights that the airline had from 2000-2011 * International Flights- The number of international flights that the airline had from

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