...Wide range of products: macarons, chocolate candy, chocolate cakes, chocolate snacks, waffles… - Strong communication - Loyalty system: l’Atelier de Formation à la Haute pâtisserie Pierre Hermé Weaknesses: - “Premium price” politic (high prices) PESTEL Saudi Arabia Economic environment We notice a growing attention among global confectionery manufacturers on the Middle East market and for good reason. For a number of years, confectionery sales in the region have experienced double digit annual growth, increasing by nearly 15% annually between 2005 and 2009. Annual chocolate sales exceed $4.2 billion in the Middle East. This trend is observable in many countries and especially in Saudi Arabia: the country represents the biggest market in the Middle East. Indeed it is valued at $544 million and registered a 5% annual growth during the last couple of years, which is a great opportunity for confectionery manufacturers looking to increase profits. Moreover, we notice that chocolate is king in Saudi Arabia: it accounts for 50% of total confectionary sales. The value of chocolate sales per unit is also rising, which offers many opportunities for profits. As the average income per capita increases, currently at $15,000, so does purchasing power and expenditure on luxury products, such as premium chocolate. This is good news for high quality chocolate manufacturers like Pierre Hermé, who offers high class and premium chocolate to its customers. Sociocultural...
Words: 925 - Pages: 4
...L A F F A I R S M A N A G E M E N T R E P O R T THE MIDDLE EAST CONFECTIONERY MARKET: OPPORTUNITIES FOR U.S. CONFECTIONERY EXPORTS Prepared by Bryant Christie Inc. for the National Confectioners Association January 30, 2009 Seattle Telephone: 206 292 6340 Sacramento Telephone: 916 492 7062 TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………… ……..1 INTRODUCTION…………………………………………………………………………4 BACKGROUND ……………………………………………………………………4 METHODOLOGY ……….…………………………………………………………4 REPORT FORMAT …………………………………………………………………4 GENERAL MARKET ENVIRONMENT…………………………………………………… 5 MARKET FOR CONFECTIONERY IN THE MIDDLE EAST……………………………….7 CONSUMPTION TRENDS…………………………..………..……………………. .8 COMPETITION ..……………………………..…………………………...……………..13 MULTINATIONAL PRODUCERS…………………………………………………...14 LOCAL PRODUCERS……………………………………………………………...14 CONFECTIONERY IMPORTS….…………………………………………………...16 DISTRIBUTION……………………………………………………………………… …18 RETAIL……..……….......…………………………………………….……….…19 CONVENIENCE STORES …....……………………………………………. ……...22 HOTEL, RESTAURANT AND CAFETERIA …..……….……………………………23 COLD STORAGE….. ....…………………………………………………….. ……24 MARKET ACCESS ..………………………………………………………….…………..24 LABELING …..…………………………………………………………………..26 CONCLUSIONS……………………………..………………………….……………. ….27 APPENDICES RETAIL PRICES FOR LEADING CONFECTIONERY BRANDS U.S. AND COMPETITOR CONFECTIONERY EXPORTS TO THE MIDDLE EAST CONTACTS Middle East Confectionery Market:: Opportunities for U.S. Confectionery Exports January 30, 2009, Page 1 of 28 EXECUTIVE...
Words: 17902 - Pages: 72
...A N A G E M E N T R E P O R T THE MIDDLE EAST CONFECTIONERY MARKET: OPPORTUNITIES FOR U.S. CONFECTIONERY EXPORTS Prepared by Bryant Christie Inc. for the National Confectioners Association January 30, 2009 Seattle Telephone: 206 292 6340 Sacramento Telephone: 916 492 7062 TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………… ……..1 INTRODUCTION…………………………………………………………………………4 BACKGROUND ……………………………………………………………………4 METHODOLOGY ……….…………………………………………………………4 REPORT FORMAT …………………………………………………………………4 GENERAL MARKET ENVIRONMENT…………………………………………………… 5 MARKET FOR CONFECTIONERY IN THE MIDDLE EAST……………………………….7 CONSUMPTION TRENDS…………………………..………..……………………. .8 COMPETITION ..……………………………..…………………………...……………..13 MULTINATIONAL PRODUCERS…………………………………………………...14 LOCAL PRODUCERS……………………………………………………………...14 CONFECTIONERY IMPORTS….…………………………………………………...16 DISTRIBUTION……………………………………………………………………… …18 RETAIL……..……….......…………………………………………….……….…19 CONVENIENCE STORES …....……………………………………………. ……...22 HOTEL, RESTAURANT AND CAFETERIA …..……….……………………………23 COLD STORAGE….. ....…………………………………………………….. ……24 MARKET ACCESS ..………………………………………………………….…………..24 LABELING …..…………………………………………………………………..26 CONCLUSIONS……………………………..………………………….……………. ….27 APPENDICES RETAIL PRICES FOR LEADING CONFECTIONERY BRANDS U.S. AND COMPETITOR CONFECTIONERY EXPORTS TO THE MIDDLE EAST CONTACTS Middle East Confectionery Market:: Opportunities for U.S. Confectionery Exports January 30, 2009, Page 1 of 28 ...
Words: 17957 - Pages: 72
...the leading snack maker in the world. The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a $3 billion market. However in recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. Situation Analysis In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holdings in December 2000. Philip Morris purchased Nabisco for $14.9 billion in cash plus assumed $4 million in debt. Eventually, Philip Morris integrated the Nabisco brands with its Kraft Food operations. And now it includes brands such as Chips Ahoy, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, etc….. Nabisco Arabia Company Ltd. (NAARCO) was formed in 1995 as a joint venture between Nabisco International and The Olayan Group of Saudi Arabia. In 2000, NAARCO made a major investment...
Words: 4728 - Pages: 19
...there are nearly 20,000 different products available at the store. RSL is committed to sustaining and growing as the most trusted, loved and frequented retail chain. Product Categories: 1. Baby Care 2. Beverages 3. Confectionary 4. Drinks 5. Fish 6. Fruits 7. Health Foods 8. Meat 9. Oils/Fats 10. Powder Milk 1. Baby Care Product: In the baby care category Agora is coming up with some products, like – • Pampers (Saudi s-28) • Pampers (Saudi s- Junior 17 ) • Pampers (Saudi L-19 ) • Pampers (Saudi Ea - 18 ) • Pampers (Saudi M-20) • Johnson Baby Oil • Johnson Baby Pink Lotion • Johnson Baby Milk Bath • Johnson Baby Shampoo • Johnson Baby Lotion • Tollyjoy Baby Wet Wipes • Johnson Baby Powder 2. Beverages: In the beverage item Agora provides most of all popular brands which are liked by the target market of Agora. The products are- • Horlicks Malt Drink…..400g • Junior Horlicks 400 Bib (Pack) • Horlicks Malt Drink……800g • Viva Malt Drinks……….800g • Nestle Milo…………….500g • Boost Malt Drinks………200g • Boost Malt Drinks……….400g • Mothers...
Words: 1177 - Pages: 5
...In Saudi Arabia, businesses have flourished greatly over that last couple of years. Global Family businesses, In Riyadh to be specific, have become vastly recognized in the field of business and finance. We have chosen a company that has established a great form of management. BbThe company, like any strong successful business, has many strong and prestigious competitors, therefore, it focuses on every aspect of management and leadership. For the company to gain its respect, it has to develop a strong management plan, strategies., innovation, and mainly ethics. The United Food Industries Corporation Limited Company was set up in 1986 under the brand name of "Deemah" with the primary motivation behind assembling scone...
Words: 1450 - Pages: 6
...COUNTRY MARKET STUDY: SAUDI ARABIA Compiled by: Directorate International Trade Sub-directorate: Europe, Russia and Middle East Department of Agriculture, Forestry and Fisheries March 2010 Authors: Mr Gert van Rensburg (GertVR@daff.gov.za) and Ms Joyce Letswalo (JoyceLe@daff.gov.za) Disclaimer The Department of Agriculture, Forestry and Fisheries take no responsibility for any action taken from this study. This is a desktop study and own research must be undertaken, before decisions is made based on this study. SUMMARY1 This country market study of Saudi Arabia examines the trade flows between South Africa (SA) and Saudi Arabia. The major objective of the study is to identify agricultural products that have the potential to be exported to Saudi Arabia. First the study gives a historical background about Saudi Arabia, looks at some country facts, give an economic overview and look at the regional and international relations of Saudi Arabia. Then it examines the trade policy of Saudi Arabia, looks at bilateral agreements between SA and Saudi Arabia and at total trade between these two countries. From here on there is focused on agricultural trade, inter alia taking into account the following: the most important products imported and exported and the trade balance. An analysis is done to determine posible exports to Saudi Arabia. Finally it looks at some trade barriers and a conclusion and some comments are made on trade with Saudi Arabia. The Kingdom of Saudi Arabia (Saudi Arabia)...
Words: 19581 - Pages: 79
...A Report on Supply Chain Management System of Agora Acknowledgement The success of this report depends on the contribution of number of people specially my group members who have shared their thoughtful guidance and suggestions to complete this report First; we express our sincere gratitude to our honorable course teacher Mr. Mahabubur Rahman for his valuable contribution to the preparation of this report. He has been gracious enough to spare time out from his busy schedule for giving us all the necessary assistance throughout the entire period of the report writing time. Without his valuable suggestion and help this report might not have been a comprehensive one. We would like to give special thanks to Mr. Harunur Rashid, Head of finance & accounts of Agora for giving us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization. .All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each other‘s views on the different...
Words: 5471 - Pages: 22
...concept; offer a unique range of high end products to a well defined market segment in an upscale and elegant retail environment. The concept they choose was unique and the service &product they offer was not available from any other source. Their strong presence to the consumers in the various targeted market segment is based on their strategy and ability to consistently develop and well planned, functioning production schedule, maintaining high quality on the products they produce, motivating merchandise and strong distribution system. Café Bateel is an exciting new concept in casual dining. Offering a unique and innovative range of gourmet foods and beverages, the Café Bateel menu combines an Italian-Umbrian culinary heritage and a rich tradition of Arabian hospitality. The result is a mouthwatering selection of delicious, wholesome food and beverages served in a warm and sophisticated atmosphere. The first Café Bateel opened in 2007. Today, Café Bateel can be found in several of the city's most prestigious locations. The success behind the bateel is the combined output of various functioning areas like starting from farming, processing manufacturing and premium retailing function and strong marketing organisation. And now they are the pioneer in the production and distribution of a complete range of high quality dates and date, non-date gourmet confectionaries. They have their head quarter at Riyadh, Saudi Arabia with regional office in Dubai ,UAE and with workforce of...
Words: 1064 - Pages: 5
...Aug. 3--The Middle East is identified in the top ten markets for confectionery products in the world, with a high per capita consumption of chocolate in particular. According to a recent study by TNS Media Intelligence, the total Middle East confectionery market is valued at US$ 113 billion, and the market has grown by 15 percent over the last three years, with Saudi Arabia and Qatar experiencing the largest growth at around 24 percent. Such growth is attributed to greater disposable income per capita, the influence of the region's enormous population of young consumers, and the traditional role of sweets in Arab culture. Despite fluctuations in the region's economy, over the next decade confectionery sales are forecast to increase by 15-20 percent. To capitalise on these favourable market trends, the co-located exhibitions, Sweets Middle East and the inaugural Sweet & SnackTec Middle East, will take place from 2 -- 4 November 2009 at Dubai International Convention and Exhibition Centre (DICEC). Bringing business partners together, the events will create new trading opportunities and promote growth and development in the region, as well as serve producers, suppliers, importers and exporters of the sweets, confectionery and snack industry from across the MENA region. Both exhibitions are co-organised by Dubai World Trade Centre (DWTC), the region's leading exhibitions organiser which portfolio includes Gulfood, and Koelnmesse, organiser of the leading international...
Words: 589 - Pages: 3
...Valentine's Day customs developed in early modern England and spread throughout the Anglosphere in the 19th century. In the later 20th and early 21st centuries, these customs have also spread to other countries along with other aspects of American pop culture, but its impact so far has been rather more limited than that of Halloween, or that of US pop-culture inspired aspects of Christmas (such as Santa Claus). Due to a concentrated marketing effort, Valentine's Day is celebrated in some East Asian countries with Chinese and South Koreans spending the most money on Valentine's gifts. China In China, the common situation is the man gives chocolate, flowers or both to the woman that he loves. In Chinese, Valentine's Day is called lovers' festival (simplified Chinese: 情人节; traditional Chinese: 情人節; pinyin: qíng rén jié). The so-called "Chinese Valentine's Day" is the Qixi Festival, celebrated on the seventh day of the seventh month of the lunar calendar. It commemorates a day on which a legendary cow herder and weaving maid are allowed to be together. Valentine's Day on February 14 is not celebrated because it is often too close to the Chinese New Year, which usually falls on either January or February. In Chinese culture, there is an older observance related to lovers, called "The Night of Sevens" (Chinese: 七夕; pinyin: Qi Xi). According to the legend, the Cowherd star and the Weaver Maid star are normally separated by the Milky Way (silvery river) but are allowed to meet by...
Words: 2872 - Pages: 12
...WERRIBEE VIC 3030 Tel + 61 3 9731 3220 Fax + 61 3 9731 3201 www.foodscience.afisc.csiro.au ian.gould@foodscience.afisc.csiro.au William Angliss Institute of TAFE 555 Latrobe Street MELBOURNE VIC 3000 Tel + 61 3 9606 2111 Fax + 61 3 9670 1330 www.angliss.vic.edu.au info@angliss.vic.edu.au AUSTRADE HWT Tower Level 21, 40 City Road SOUTHBANK VIC 3006 Export Hotline 13 28 78 http://www.austrade.gov.au/ Victorian Food Industry Training Board Suite 10 Skipping Girl Place 651-653 Victoria St ABBOTSFORD VIC 3067 Tel + 61 3 9428 7744 Fax + 61 3 9428 9931 vfitb@vicnet.net.au http://www.foodindustrytraining.com.au/ Issued May 2001 The Industry in Victoria The Australian Confectionery Industry Food Science Australia Sales patterns The chocolate confectionery business is strongest in the colder months of the year and around special gift occasions such as Easter, Christmas, Mother’s Day and Valentine’s Day. In Australia today, 65% of all confectionery is sold through the grocery sector. The Australian grocery sector is highly concentrated with three supermarket chains accounting for approximately 75% of national grocery confectionery sales. Convenience stores and service station outlets account for a further 12% of Australian confectionery sales. Extended trading hours have increased the...
Words: 2396 - Pages: 10
...INTRODUCTION A PARLE PRODUCTS LTD. Today stand as a pioneer in the field of Agro product exports the company has made substantial process since its establishment. For the company’s success, Parle believes in treating customers with trust, dignity, and respect. They believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand...
Words: 2091 - Pages: 9
...offer high value of nutrition and convenience. The first product launched by Young's was Mayonnaise which received tremendous acceptance and appreciation from Pakistani consumers. Another milestone in spreads category was "Young's Chicken Spread" which was launched in 1989. Young's was the first company to commercially manufacture Chicken Spread in the world. The journey of successful launches continued with Sandwich Spread, Chocolate Spread, Olive Spread, Mayo Garlic and Natural Honey. Today, Young's enjoys successful brand leadership in Mayonnaise and Spreads category throughout Pakistan. Young's is remarkably spreading in various parts of the world. Corporate Philosophy The corporate philosophy of Young's is based on stronger belief that all the benefits come from the Creator of whole Universe, Allah. At Young's, we believe that our organization is responsible to our Creator, our people and our business partners. Vision We will, Insha'Allah, be a brand of choice for consumers seeking Halal and Convenient food products in the Global Halal Food Market. We will achieve this vision by continuously giving our customers true value for their money, developing our people, improving the way we work and thus developing a business model of excellence. Mission At Young's, our mission is to provide our customers Halal, hygienic, healthy, nutritional, and convenient food products; through our customer-driven and service-oriented dynamic team. We strive to do business in accordance...
Words: 1702 - Pages: 7
...International Markets Bureau MARKET INDICATOR REPORT | MAY 2011 Pathfinder Report Global Packaged Confectionery Trends Source: Shutterstock Pathfinder Report Global Packaged Confectionery Trends EXECUTIVE SUMMARY Australasia (Australia and New Zealand) and Western Europe were the two biggest regional confectionery markets in 2010, with Australasia‟s sales increasing by almost 25% over 2009 figures. North America, Asia Pacific and Latin America confectionery markets have also maintained increasing sales of these products despite the global economic downturn. The recession has caused many consumers to sacrifice volume rather than quality, and to use confectionery as a reward or as a means to help alleviate stress. However, sugarized gum, milk chocolate tablets and boiled sweets confectionery are all being adversely affected by mounting consumer health concerns. Obesity and diabetes are major health issues that are increasingly affecting both the young and aging populations. In particular, the United States (U.S.), United Kingdom (U.K.), and Japan will stand to benefit the most from reduced calorie and low/no/reduced sugar content. When it comes to “healthy” confectionery, consumers tend to look for products benefiting dental and cardiovascular health, as well as low-calorie products that help assuage guilt over indulgence. We see this trend playing out with sugar-free gum which has been performing well globally, and is predicted to continue, particularly in emerging...
Words: 4019 - Pages: 17
