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Saudi Electricity Company

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Submitted By yymoosa
Words 7045
Pages 29
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Yasmin - Nada and Mominah

CONTENT Company Background 3 Industry Background 3 Strategic Analysis Phase 4 Analysis of Vision and Mission Statement 4 Vision 4 Mission Statement 4 External Analysis 5 Political Analysis 5 Economic Analysis 5 Fiscal policy 6 Monetary policy 6 Socio-cultural Analysis 6 Technological Analysis 7 Legal Analysis 7 Environmental Analysis 8 Industry Analysis: Five Forces Model 9 Internal Analysis 10 Value Chain Analysis 10 Appendix 15 Appendix 1.0 15 Appendix 1.1 16 Appendix 1.2 16 Appendix 1.3 17

Company Background
As the major electricity provider serving almost 6 million customers in the Kingdom of Saudi Arabia, SEC is responsible for generation, transmission and distribution of electricity throughout the Kingdom. Wholly owned by shareholders, the SEC also sets the price of electricity sold to consumers and industry under rules set by the Saudi government based on the cost of production, distribution and services.
On 05/04/2000, Saudi Electricity Company was established as a Saudi joint stock company. This stipulated the merger of all Saudi electricity companies in the Central, Eastern, Western and Southern Regions in addition to the ten small companies operating in the north of the Kingdom as well as all other electricity operations managed by The General Electricity Corporation, into a single joint stock company which is now known as Saudi Electricity Company. It is a Riyadh-based utility, with 80% state-owned and 20% listed shares.
Saudi Electricity Company (SEC) is one of the largest utility companies in the GCC, both by market capitalization ($ 12,572M), and in terms of its installed power generation capacity (40.697GW). The company owns 85% generation and 100% transmission, distribution and retail of electricity in region. It generates 37GW of electricity from 45 oil

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