...Chapter 9: Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________, backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 260 Difficulty: Easy 2. The strategic brand management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer brand knowledge b. Identifying and establishing brand positioning c. Planning and implementing brand marketing d. Measuring and interpreting brand performance e. Growing and sustaining brand value Answer: a Page: 260 Difficulty: Hard AACSB: Analytic Skills 3. The American Marketing Association defines a ________ as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” a. holistic product concept b. product concept c. service concept d. brand e. brand image Answer: d Page: 260 Difficulty: Medium AACSB: Analytic Skills 4. Consumers learn about brands through ________ and product marketing programs. a. the mass media b. past experiences with the product c. the sales force d. shopping bots e. independent information sources Answer: b Page: 260 Difficulty: Medium AACSB:...
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...UNIVERSITI UTARA MALAYSIA SBLE 2083 PUBLIC SPEAKING OUTLINE FOR INFORMATIVE SPEECH NAME : GEETHAN A/L ARUMUGAM MATRIC NUMBER : 219034 IC NUMBER : 920717-07-5707 GROUP : H2 LECTURE NAME : MR. ZAHRIL ANWAR BIN ABDOL MALEK Topic : Human trafficking General Purpose : To inform Specific Purpose : To inform my audience about three main types of human trafficking. Central Idea : The three main types of human trafficking are organ trafficking, sex trafficking and also labor trafficking. INTRODUCTION I. Imagine that you are going to vacation in a new country at a place even you don’t know the name of the place. A. Suddenly you were kidnapped by some mask wearing group of attackers. B. Even though you are good at martial art, cannot do anything to protect yourself or to escape, you are forced to strip, and have your body was sold with purpose of earning money . You are now an object, not a person. II. Yes. The subject I am speaking about is none other than, human trafficking. III. Human trafficking is simply a “modern day slave trade”. It transports and sells victims across borders, but also trafficking is the crime of carrying someone into slavery by force or fraud. IV. Human trafficking can be divided into three main groups such as organ trafficking, sex trafficking and labor trafficking. ...
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...The Personal Leadership Strategy | An important part of ongoing leadership development is the immediate application and practice of newly learned skills. In addition to discussing some of the major issues in Organizational Leadership, during this course you were introduced to a variety of leadership skills and techniques that will better enable you to inspire high performance in others. Research suggests that you will significantly increase the likelihood of your accomplishing your goals, vision, and plans if you write them down. Research further suggests that the longer you wait to apply and practice what you have learned; the less likely you will be to successfully transfer these skills into real-world applications. As you fill out the form, take time to reflect now on the information and questions provided in this document. At minimum, identify four things you will do within the next 10 days to reinforce or apply what you’ve learned. Consider your development needs in relation to your organization, cause, or movement’s needs, or another situation you are currently in. Relating them to real-world learning will ensure that the skills get practiced now. As you progress through the next terms of classes you should use this as a guide for developing strategies so that you will continue your journey in becoming an effective leader. Personal Leadership Plan | Name: Lauren Hajek Date: 12/4/15 Development Area | Specific Action(s) | Target Dates | Resources...
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...p Chapter 21 Leadership Theories and Styles Learning Objectives After studying this chapter, you will be able to: 1. Distinguish leaders from administrators and managers 2. Describe the evolution of leadership theories 3. Enumerate different theories of leadership, and their main features. 4. Discuss the contingency theories, especially situational theory of leadership 5. Explain the concept of the development levels of a group and how to raise them 6. List steps in the process of delegation Leadership has long interested psychologists, sociologists, political scientists, and certainly management scientists. There is still a growing interest in leadership, which has been defined in different ways. Leadership can, however, be simply defined as the act of making an impact on others in a desired direction. In this sense, leadership is a broader term than management. Managers can run organizations effectively, but only leaders can build them. Differentiating characteristics for officers, managers, and leaders are shown in see Exhibit 21.1. The three modes shown in Exhibit 21.1 are illustrated by the following caselet from a premier state government training institute: Three directors at different times functioned differently. One director continued the work the institute was doing, responding to the training requirements of different departments, maintaining all the records well, and undertaking the various activities...
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...Bare Bones Revision Guide AQA A2 Business Studies Unit 4 The Business Environment & Managing Change y y lic po ar e h th ow gr ar et on m y ion lic o yp t ec ot tive pr pec t s st n o em ti un xa idy ta ubs s c e l se w s po ket ies ar eg e m at g str ad y c s tr gin te er ra oli ver ersment n of emorpo m l p o rg ploy xatio ts ke e cl er ers n m lder p yme u ns keho plo a co n io t fla in g lin r e ng hao a ke c eed c a m fis t objectives t fr d men aims an ic environnment m econo enviro ment social nviron ange h legal e e em un ta of c causes ship leader g and proc hange g for c ess entin implem ing change s manag decision plannin rship exch st rates intere tives objecg markets in g emerg tion inflaange rates cto phic fa nemp subsid taxa hea u n envirot l M e ade s on na a n gi ra demog al dec politic ow ons er su n c C change i nfl subunemployateion men si m nt t re gula dy tio p an h envir social u lea ence ns d s fisc ersh al p i olic p y ge leade e cultur nt onme leg al inte stra rnal c teg au infl ic decisio ses enviro n missio tec al envir ecisio nt ra hno onm ns logi ent po cal or c strategi es influenc ent nm han...
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