The first thing that can be deduced from the case is that the process in which the orders are recorded definitely needs to be changed into a more efficient system. In the existing process the time between each stage takes too long and there are too many human errors committed at each step. Customers main concern with Evergreen is that the company is charging a high price for its product but it is not delivering at the correct time, taking to long.

With regards to the first way of recording orders, these should be checked by account managers ass soon as they are placed and not once a day, this would shorten the waiting times. The same rule should apply to the next stage. In order to speed this process up orders could be electronically managed and passed on directly from desk to desk through an electronic system.

If we look at the other way of recording orders (through a salesperson), the same type of inefficiencies occur. There are too many human errors and the time between each phase is just too long.
Therefore, in my opinion it is not the shop floor planner who has the blame. In order to keep inventories low and deliver in the correct time there should be a better communication between each person in the chain so that the shop floor planner receives the orders quicker. The main problem is the operation of the current order entry process and to accomplish the desires of customers this system should be modernized.