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Science in Action

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Submitted By reanade88
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The Body Shop case * She got intoned in the moment * To predict the future you need to get involved. Something you are interested in and stick with it. * She ends up to be taproom. * She saw a gap in the market. She run the business as she is customers. * She hated the old ways. The values in the market are wrong. * Franchise has no freedom; they are told how to operate. * HR, Bulletin board, direct line to get rid of bureaucracy. * She is hiring for values not for technical confidence. * She is consonantly communicating her values and social causes. * She is trying to manage through culture. * Advertising was not in her book because she felt it is fake. * She is using publicity in form of advertising. * Critical activities: if you want to know what is the most critical thing for the CEO see where he is spending most of his time. * The operations are handled by Gordon her husband * It is a revolution I have a different paradox. She found a new space ad went out it in a different way. * She does not get a new business paradigm * How much is the sincerity is important? * Social activism has great business tactic. It seems that it is working * US expansion. No brand awareness. It was hard to find employees. Profit oriented. * Who is the decision maker and how can you find them? * She does not have a succession plan. * What core what is central? What is the business? * What could be changes to adapt to the US culture? * You are going to need people and you have to delegate. * You could do a joint venture. Find companies that know the market and lets get married. However, they are tough to do * They could by a company * Thread in cases. How important the culture is *

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