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SUPPLY CHAIN PRACTICES OF M/S SIDDHIVINAYAK ENTERPRISE
“Its more important what you learn than what you earn in the beginning of your career”
INTRODUCTION
The Vasco, Goa based M/s Siddhivinayak Enterprises is a small time trading firm, who supplies General/Electrical stores and Computer Stationary to the Indian navy and Coast Guard based at Goa. The proprietor, Mr. B.P.Singh migrated from from Bihar in 2000, after working as a supervisor at a paper mill in Nainital. He is the employer as well as the only employee of the firm. He has invested 3 lakhs from his savings and taken a loan of Rs. 2 lakhs from the bank. He has rented a small place at Mangoor hill, vasco for which he pays a rent of Rs. 3500/- p.m. MANAGING THE SUPPLY CHAIN PROCUREMENT AND DISTRIBUTION The firm supplies only branded items and suppliers are mainly wholesalers and distributors of reputed companies. Mr. BP Singh surveys the market for genuineness of item and reasonability of rates. He avoids dealing with third party vendors due to the high pricing and low reliability in terms of quality and delivery. He has developed his suppliers purely by approaching them directly, negotiating with a honesty of purpose and strong credit and reliability rating. He maintains a list of his suppliers in his diary and keeps in regular touch with them. His source of supplies is mainly from Belgaum, Hubli, Mumbai & Delhi. His network is impressive as he gets most of his orders initiated through telephone and usually has reliable contacts for further follow up. LOGISTICS MANAGEMENT The transportation undertaken by the firm is mostly through liaison and mainly through public transport. One such consignment, 20 brass flower pots was transported from Delhi to Goa in a train’s pantry car as personal luggage of the railway staff, thus accruing significant savings. In other cases, the supplier loads the

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