...Elevator Pitch: This case talks about how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of Tata Motors into the Nano Project. The case raises questions around breaking the price-quality barrier and changing existing internal processes to accommodate revolutionary new ideas. The dilemma of success—Tata Nano was a runaway bestseller—left Tata Motors debating how large a bet they should make on the Nano and what kind of capacity commitment this requires. Never before in the history had, a new product in the automobile industry created such a huge buzz after Ford's famous Model ‘T’. Ever since Ratan Tata announced that he would make a ‘People’s car’ for a price less than $ 2,500, in 2003 Geneva Auto show, it mystified various groups of people about the possibility of price, power, quality, performance and other factors. However, Ratan Tata was never to be bogged down with by apprehensions and or naysayers. During 2008, Nano was all over the press for the wrong reasons and that probably would have been a blessing in disguise for Nano’s buzz and all the critics were are silenced for ever when the car was launched on March 23rd 2009 with various public and private sector banks offering loans to customers. Nano and Ratan Tata became almost synonymous providing India Inc. in general...
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...Detroit Michigan’s big three went into bankruptcy American car makers are going “full throttle” with sales in August hitting an annual rate that if substantiated can take them back over 16 million and that is a rate that was last hit before the economic crisis and 80% higher than 2009 when GM and Chrysler went into bankruptcy. The opposite is happening in Europe being in its sixth year slump now and with a weak economy, high petroleum prices and an aging population being weighing factors on mass market car makers. This has led to cost cutting and over capacity for European car makers. This seems to be a trend worldwide as well as car makers are depending on there luxury brands to make them profitable. Tata has seen a profit due to Jaguar and Land Rover surging there net sales up 71% to 566 million dollars and raising revenues 31% to 568.82 billion rupees. This came dispute as the company said “a weak operating environment in the India business which was more than offset by increasing wholesale volumes and richer product and market mixes at JLR”. This is similar to Renault depending on Nissan and sales of cars produced in low cost factories in Romania to cover domestic losses. Mercedes and BMW are generating healthy profits but Volkswagen despite having a leading European market share relies on Audi for 60% of there profits. This is the same story for Tata as Mahantesh Sabarad, an analyst at Fortune Financial Services India Ltd. Stated that JLR is driving more than 100% of the profit...
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...Feasibility Study of Metro Rail Project in Nagpur City Akshay.M.Ramteke Civil engineering Department G H Raisoni College of engineering Nagpur, India,440016 akky.ramteke@gmail.com Prof. Vishal Gajghate Civil engineering Department G H Raisoni College of engineering Nagpur, India, 440016 vishal.gajghate@raisoni.net Abstract—The growing demand for public transport in cities has serious effects on urban ecosystems, especially due to the increased atmospheric pollution and changes in land use patterns. An ecologically sustainable urban transport system could be obtained by an appropriate mix of alternative modes of transport resulting in the use of environmentally...
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...fortune 500 company. Tata Motors acquired Jaguar and Land Rover, a premium car brand in UK, in 2013. The company always worked in line the Tata Values to contribute to Indian society. Tata Nano - Origin Ratan Tata’s thought about a people’s car was a social concern. He wanted to give a car to middle class of the society. Accordingly Ratan Tata, former Chairman, Tata Motor’s, shared his vision of making Rs. 1 lakh car at the Geneva Motor Show, in 2003. A team was then constituted to build a car with a target price of Rs. 1 lakh. Subsequently, the car was launched with a tag line “A promise is a promise”. Executive Summary TATA Nano is the cheapest car in the world. It is manufactured by TATA Motor Limited, the largest automobile company in India. Its chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car” which is affordable by almost everybody. Tata Nano is scheduled to first be launched in India on 1st April 2009 and expected to be in Indian market by July 2009. From the first moment that Tata Nano project was published, a huge buzz has been created all over India. It has already received 3000 bookings. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be manufactured totally in India...
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...| | | Tata Motors, Ltd., the automobile division of the global conglomerate the Tata Group, was India’s leading commercial vehicle manufacturer and the third largest passenger vehicle maker in 2012; culminating into unprecedented growth in several areas and, as mentioned in the case study presented by Turnipseed and Gamble of The University of South Alabama, helped to make Tata India’s highest revenue generating automobile company (as cited in Thompson, Peteraf, Gamble, & Strickland, 2013, p. C-246). In the international marketplace, Tata is also very competitive, particularly in China and emerging economies such as Brazil and several countries in Africa. Although the company’s 2012 annual report, along with the analysis conducted by Turnipseed and Gamble, provide an optimistic view of the company’s long-term fiscal health and ability to continue to compete; further research and analysis indicate several challenges and a variety of obstacles for Tata to overcome if it is to become “a global contender in the automobile industry.” The case study that follows offers insight into the macroeconomic environment in which Tata operates, specifically in India, the competitive forces applying pressure on, not just Tata, but the global auto industry as a whole and, finally, a brief analysis of the firm’s financial performance over the past five years. Subsequent to this, we shall uncover the key success factors for Tata and its core competencies and deficiencies; what...
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... http://jtlu.org . 6 . 1 [2013] pp. 7–24 http://dx.doi.org/10.5198/jtlu.v1.425 Linking urban transport and land use in developing countries Robert Cervero University of California, Berkeley a e mobility challenges of the developing world are considerably different than those in wealthier, advanced countries, and so are the challenges of coordinating transportation and land use. Rapid population growth, poverty and income disparities, overcrowded urban cores, poorly designed road networks, spatial mismatches between housing and jobs, deteriorating environmental conditions, and economic losses from extreme traffic by congestion are among the more vexing challenges faced by developing cities that could be assuaged through improved coordination of transportation and urban development. is is underscored by examples reviewed in this paper from South Asia, Southeast Asia, China, India, Africa, and South America. It is concluded that whatever is done to improve transportation and land-use integration must be pro-poor. e cardinal features of integrated and sustainable transport and urbanism everywhere—accessible urban activities and safe, attractive walking and cycling environs—are particularly vital to the welfare and prosperity of urbanites in the world’s poorest countries. Abstract: Keywords: Urban transportation; land use; Developing cities; Air quality; Poverty 1 The challenges of rapid growth in developing cities e mobility challenges...
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...Yamaha Bikes In India: A Comparative Study Vis-a-vis 0 EXECUTIVE SUMMARY OBJECTIVE : • • • To find the position of Yamaha’s bikes in various segments of Indian market. To interpret the satisfaction level of customers using different brands of bike. To suggest Yamaha as to how it can improve its market share. RESEARCH METHODOLOGY : The research had to be conducted through a survey based on questionnaires • Sample size – 200. • Brands covered – Hero honda Bajaj Honda Tvs Suzuki Yamaha Target area – Noida Greater noida Ghaziabad Sampling used – simple random. Scaling used – 5 point likert scale . • • • 1 DATA ANALYSIS : Analysis was done on the basis of 22 parameters. Bar charts were developed on these parameters which compare different brands in the 2 wheeler industry.with the help of these charts. yamaha’s position in the market is found and analysed . SUGGESTIONS : • Introduction of new brands.this may turn the market oligopolistic but will definitely increase the market share. Looks and style should not be over stressed as compared to quality and mileage. Yamaha does not have any successful 150 cc bike. Yamaha’s R & D facilities should coordinate with the marketing wing to give customers what they want. Secondary research shows that yamaha has a good brand awareness. But when it comes to real market , it is an illusion. 360 degree marketing approach with aggressive promotional campaigns should be followed. Focus should be on young teenagers...
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...systems which are either unheard of or are rare in offices, coming back in the evening to a happy family and having a memorable time with them. This is what a workingman used to think when the concept of Globalization started knocking ferociously on India’s door. Yes there were fears, yes there was uncertainty, yes it would be something new but it will give you the power of experimenting, it will give you newer options and finally it will make your dreams come true. Then in 1991, under the leadership of Shree PV Narasimha Rao, India embraced Liberalization and Globalization. Since then India has become a hub for various brands ranging from Panasonic and Suzuki to Sony, Mercedes, Audi and what not. Today, India, popularly known as the land of snake charmers in the West, is undergoing a massive transformation and charming the world with its 3D effect- Democracy, Demography and Demand. The world’s largest democracy went for election in mid 2014 and its resultant was a stable government giving hope to the fellow Indians to building a new nation and providing aspirations to the foreign investors about India as an investment destination Our Prime Minister, Mr. Narendra Damodar Modi has inarguably taken it upon himself to market India globally. As a move to boost cross country relationship, tourism and trade, the Prime Minister travelled to popular and powerful countries of the world offering a hard to resist deal of ‘Make in India’. With opening its avenues for Foreign Direct...
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...1. Give examples of needs, wants, demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. Needs: Need is defined as a state of felt of deprivation or lacking something. According to this case study, we can say that the children needs are entertainment, fun and creativity. We know that every child want to play with something whether the child belongs to a rich or a poorer family. The second thing is we can notice that the new born babies love to play with technology means they want creativity. They want to do something that is new and unique. Build-A-Bear customers are children, who have needs of belonging (joining the Build-A-Bear "club."), affection (creating and caring for another being), and self-expression (the ability to create a product that reflects elements of the self). Wants: Wants are basically “needs, that are fulfilled according to the costumer’s personality and culture.” In this case study, we can observe that the target customers are children and children love to play with animals. Due to the advancements in technology, the children are being something which they really want and know to be the only source of delightfulness. Hence, the company has added different assembly lines and clearly labeled work stations. Children want a place where they can get a toy of their choice where they have freedom to make a toy like bear of their own choice by choosing, stuffing, stitching, and naming the toy (bear). Demands: Demands...
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... Student Name: Nzuzi Rosaria Artur Student ID: P1019897 Lecturer: Chileshe Cecilia Introduction In this article I am going to explain how technology can be implemented to support users to live independently, also I am to analyse barriers of technology, to explain the benefits of technology in health and social care, to talk about health and safety considerations, to talk about the ethical consideration of assistive technologies, to give explanation of the impact of budding technology development, on health and social care services, between organisations and care workers, to define the specific needs, to identify specific needs of an individual require to be supported to live independently, and to linked it to Sally' s case study. To recommend which technologies, must support the independent living arrangements, and finally to evaluate the usefulness of technology for users of health and social care services. Task 1 1.1 Explain how technology can be used to support users of health and social care services in living independently. Disability rights commission rule (2002) extracts the word independent living and refers to entirely disable, individuals meeting the equal selection, control and freedom as any other citizen at home, at work, and in the community. Does not necessarily mean disabled persons they do everything for themselves it does means the rights to practical assistance people need should be share on their own choices and ambition. Independent Living...
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...I propose the use of a mixture model of class membership to identify and estimate the size of the lower, middle and upper classes in urban India, based on their distinct durables ownership patterns. Estimates using NSS data (55th Round, 1999-00) suggest that the urban middle class in India constitutes approximately 62% of urban households (which implies about 17% of all households) with mean ownership of 3 durable goods (out of 12). I also estimate the probability that each household in the sample belongs to a particular class and based on this information, back out some class-specific socioeconomic characteristics. The estimates suggest a larger urban middle class and lower class-defining income cutoffs than found (or used) in previous studies. Keywords: middle class, durables ownership, EM algorithm JEL classifications: O15, I30, O10, O18 PRELIMINARY...
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...The Pakistan Poverty Scorecard: Implementation and Analysis Experience of the National Rural Support Programme Muhammad Tahir Waqar March 2008 Programme & Projects Monitoring Section National Rural Support Programme Acknowledgements This study is the result of the efforts of NRSP Social Organizers, District Program Officers and Regional Managers in 8 NRSP Regions, who gathered Scorecard information for more than 22,000 community members. Our thanks also go to the Community Organisation members who took the time to provide the necessary information. Mr. Khurram Shahzad, Program Officer (Monitoring, Evaluation and Research) supervised the collection of information and the data entry and result compilation. Zahoor Ali, NRSP software developer, (a UN National Volunteer), developed an MIS for the data entry and report generation. Chapter Two of this report was written by Ms. Sana Khan, NRSP MER Programme Officer. She was involved in the initial testing of the Scorecard and had long discussions with the author, Mark Schreiner, about the changes in the questions of scorecard and scoring. Special thanks to Dr. Virginia Khan, Programme Manager, Evaluation & Research for reviewing and editing the document and giving valuable suggestions for improvement. Contents Executive Summary................................................................................................................1 1. About NRSP....................................................................
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...IILM Graduate School of Management Group Submission on a Case House of Tata: Acquiring a Global Footprint Submitted by: - Submitted to:- Abhigyan Prof. Vinay Chirania Dipandita Kar Himali Kulshrestha Mridul Tiwari Priyanka Aggarwal Subhashree Roy Vaibhav Singh Summary of House of Tata: Acquiring a Global Footprint The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner. It operates India's one of the largest private steel manufacturer, its largest chain of luxury hotels, and its largest private power utility” (Ellis, 2002). Tata Group is one of India's most prominent and esteemed business groups. Tata Group's cite is substitutable with India's industrialization. The Group dedicated The India her first steel plant, hydroelectric plant, inorganic chemistry plant and produced a reservoir of scientific and technological workforce for the nation. Today, Tata Group constitutes 96 functioning companies in seven business sectors such as, information systems and communications, engineering, materials, services, energy, consumer products, and chemicals. The Group has operations in more than 54 countries across six continents, and its companies export products and services to 120 nations. The Tata family of companies, shares a set of five core values: integrity, understanding, excellence, unity...
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...COMPETENCE EXAMINATION GROUP I & ACCOUNTING TECHNICIAN EXAMINATION MAY, 2012 BOARD OF STUDIES THE INSTITUTE OF CHARTERED ACCOUNTANTS OF INDIA (Set up by an Act of Parliament) The suggested Answers published in this volume do not constitute the basis for evaluation of the students’ answers in the examination. The answers are prepared by the Faculty of the Board of Studies with a view to assist the students in their education. While due care is taken in preparation of the answers, if any errors or omissions are noticed, the same may be brought to the attention of the Director of Studies. The Council of the Institute is not in anyway responsible for the correctness or otherwise of the answers published herein. ©THE INSTITUTE OF CHARTERED ACCOUNTANTS OF INDIA All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission, in writing, form the publisher. Website Committee/ Department E-mail Price ISBN No. Published by : : www.icai.org Board of Studies : : : : bos@icai.org ` 40/978-81-8441-556-8 The Publication Department on behalf of The Institute of Chartered Accountants of India, ICAI Bhawan, Post Box No. 7100, Indraprastha Marg, New Delhi- 110 002, India Typeset and designed at Board of Studies. Printed by : Sahitya Bhawan Publications, Hospital Road, Agra 282 004 August/ 2012/...
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...Japan’s Motorcycle Wars alexander.indd 1 4/14/2008 9:29:25 PM alexander.indd 2 4/14/2008 9:29:25 PM Jeffrey W. Alexander Japan’s Motorcycle Wars alexander.indd 3 An Industry History 4/14/2008 9:29:25 PM © UBC Press 2008 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without prior written permission of the publisher, or, in Canada, in the case of photocopying or other reprographic copying, a licence from Access Copyright (Canadian Copyright Licensing Agency), www.accesscopyright.ca. 17 15 14 13 12 11 10 09 08 54321 Printed in Canada with vegetable-based inks on FSC-certified ancient-forest-free paper (100% post-consumer recycled) that is processed chlorine- and acid-free. Library and Archives Canada Cataloguing in Publication Alexander, Jeffrey W. (Jeffrey William), 1972Japan’s motorcycle wars : an industry history / Jeffrey W. Alexander. Includes bibliographical references and index. isbn 978-0-7748-1453-9 1. Motorcycle industry – Japan – History. 2. Motorcycling – Japan – History. I. Title. HD9710.5.J32A43 2008 338.4’762922750952 C2007-907431-6 UBC Press gratefully acknowledges the financial support for our publishing program of the Government of Canada through the Book Publishing Industry Development Program (BPIDP), and of the Canada Council for the Arts, and the British Columbia Arts Council. This book has been...
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