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Scooter-Repairing Service

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Submitted By maido13
Words 983
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IV- Identification of customer

1. Target market

Vietnam has a huge population, especially in Ho Chi Minh City, where people from around the country come for studying, working and living. According to an official research, Ho Chi Minh City has the largest rate of motorbike in the world, which means the demand for parts, accessories and repairing services is very high.

For that reason, ECHO particularly targets the mainly market in District 3, Tan Binh District, and An Suong crossroad – District 12.

ECHO’s customer is everybody who uses motorbike, especially women in mobile scooter-repairing service. In fact, most Vietnamese use motorbikes as their daily transport; and all have to face with the difficulty of finding a trustworthy place when buying new parts or repairing the motorbike.

2. Customer needs and expectations

ECHO find out that there are some general themes that run through all customer needs and expectations.

The first is the quality and the price of the products and service. They are too many kinds of parts and accessories in the market now. The price is also different between the genuine like Honda, Yamaha, Piaggio, and the other stores. In fact, the parts and accessories, even the repairing skills of the genuine and the other repair shops all have the same quality and from the same sources. There are two groups of customers. One group is always uses the genuine service. The reasons are lack of time, don’t trust the other suppliers. The other group uses the outside services and products. They have experiences and of course they are offered the best price. Why? Because these parts and accessories are taxes evaded and are transported by different way, for example through Cambodia, so they have the cheaper price. ECHO ensures the best quality of the products and services and also the best price for the

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