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Federal Express Corporation
Social Responsibility Strategy

Prepared for: Board of Directors FedEx Corporation

Prepared by: Kakish Consulting Group: Lily Kakish

March 28, 2012

EXECUTIVE SUMMARY
In 1994, John Elkington coined the term triple bottom line. (TBL) “As originator of the term, I have often been asked how it was conceived and born. As far as I can remember – and memory is a notoriously fallible thing – there was no single eureka! moment. Instead, in 1994 we had been looking for new language to express what we saw as an inevitable expansion of the environmental agenda that Sustainability (founded in 1987)”. (Johnelkington.com, 2004). TBL consists of the Three Ps: profit, people, and planet. These three are different and separable yet all part of the success when it comes to the “bottom line”. The 21st century companies are called for a higher standard of excellence. This level of excellence should respond to three questions: 1. Are we financially responsible? (profit) 2. Are we socially responsible with the stakeholders? (people) 3. Are we environmentally responsible? (planet) FedEx bought into this business concept before it was politically correct and was one of the corporations that pioneered its role with social responsibility and accountability. Although it is easy to assess the first of these three TBL, it is harder to measure the 2nd (people) and 3rd (planet). Never-the-less, all companies no matter their size, location, and focus should be dedicated to this new level in their goals and measurement of success.

While in discussion with Mr. Fredrick W. Smith, president and CEO and the senior management team at FedEx, they concluded that social responsibility is one of their primary focuses for this year. They believe that they cannot afford to just watch their financial bottom line in today’s economy, but the strategic framework and

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