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Roy Tan Hardy Named Vice President, Marketing and Sales
for Hong Kong Disneyland


      (Hong Kong, 27th March,2003) Roy Tan Hardy has joined the Hong Kong Disneyland Project as vice president, marketing and sales, it was announced today by Don Robinson, group managing director for the project.

      Tan Hardy will be responsible for the overall development and implementation of an integrated strategic marketing and sales plan for Hong Kong Disneyland. His overall responsibilities also include branding and marketing communications strategies, product development and introduction, the evaluation and analysis of distribution channels and pricing for this new family theme park resort destination in Hong Kong.   Hong Kong Disneyland will be designed to transport guests into a world of imagination, fantasy and adventure.   It will bring together the best of the rides, shows and attractions from Disney Parks around the world to create a mix of new and traditional Disney entertainment experiences.

      "Roy is a well-experienced and seasoned marketing professional who has extensive knowledge of Hong Kong and its regional tourism and hotel market,” said Robinson. "His expertise in business and marketing strategy and communications will be an invaluable asset to our entire team as we move forward on Hong Kong Disneyland."

      A resident of Hong Kong, Tan Hardy most recently spent three years with Millennium & Copthorne International (M&C) as Senior Vice President, Marketing & Sales responsible for all strategic marketing and global sales activities, brand development, marketing programs, partner alliances, corporate communications, distribution and yield management for the group.

      Prior to this, Tan Hardy was with Bass Hotels & Resorts (now called Six Continents Hotels) where he was Vice President, Marketing, Sales & Services for the Asia Pacific region with a portfolio of 96 owned, managed and franchised hotels. Before joining Bass Hotels & Resorts,...

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