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Master of Business Administration
MBA Program
College of Business
Delaware State University
Wilmington Campus
Spring 2014

Dear Participants:

We will start our course entitled Marketing Management on Thursday January 16th. at 6:00 pm. In preparation for the first day of class, you have the following assignments:

1. Read chapter 1 and 2 from your textbook. Chapter 1 reviews basic concept on Marketing Strategy and chapter 2 is a revision of cost accounting notions and breakeven calculations. You have discussed these ideas in previous courses in your MBA program and this review should be an opportunity to refresh these concepts. You will be solving several problems related to chapter 2 during in-class work.

2. Read, analyze, and solve the first case entitled: Janmar Coatings, Inc. Please follow the structure for the resolution of cases that you have applied in previous courses (Define the central problem, industry analysis, situation analysis, decision factors, proposed alternatives, final decision, and implementation criteria). You may want to follow the suggestions on chapter 3 in your textbook.

3. You are expected to hand to me a written report on this case. This report should not be more than 6 pages (typed, double space, 12 font). I will collect these reports at the beginning of the class for evaluation and grading.

4. Several of you may have purchase the book in advance. If not, please do so since all the readings and cases including the Janmar Coatings, Inc. case are in your textbook. I request that you bring your textbook to class. The complete reference is: Strategic Marketing Problems: Cases and Comments, Kerin Roger A and Peterson, Robert A. 13th. Edition 2013, Pearson Prentice Hall, New Jersey, ISBN: 978-0-13-274725-7.

Since there will be several case discussion, analysis, problem solving exercises in the classroom in

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