...Sealed Air Written Memo Marketing To the question of whether Sealed Air should enter the uncoated bubble market, there are two possible results: If Sealed Air was to put uncoated bubble products into production, the sales might not be very satisfying because of the already crowded market of uncoated bubble products. The competition is fierce, and the many the consumers cannot tell the differences on quality, nor do they actually do the cost-savings mathematics. Price is their priority, so if Sealed Air’s uncoated bubble products are not cheaper than its competitors’, then entering this market would be a waste of money and human resources. Not to mention that the marketing cost for the new product line is obviously not going to be a small sum if they want to beat the competitors. On the other hand Sealed Air cannot lessen the effort on marketing for the coated bubble products, because they would have to explain to the public why they should buy the expensive products if Sealed Air’s less expensive uncoated bubble products are as good as advertised. If Sealed Air doesn’t enter the uncoated bubble product market, and instead use the money on research to find some way to reduce the cost of their coated products and foam-in-place packaging and other products, this can also be a way of increasing sales and raising profits. A leading company does not have to be present in every product category to ensure their revenues. According to given data, the biggest segment in...
Words: 408 - Pages: 2
...Sealed Air Corporation Esettanulmány elemzés Tóth Veronika Neptun kód: HTS5P4 Tárgy neve: Marketing menedzsment Szemináriumvezető neve: Dr. Keszey Tamara Nóra Szeminárium időpontja: csütörtök 11:40-13:20 2014. október 5. A Sealed Air Corporation egy piacvezető vállalat a csomagolási rendszerek és megoldások területén. A cég 1971 és 1980 közötti +25 %-os forgalomnövekedése is jelzi a vállalat sikerességét az amerikai piacon. A csomagolóiparban élen járnak – az USA-ban 7 termelőüzemmel, 62 értékesítővel dolgoznak és jelen vannak a brit, a francia és a német piacon is Európában. A Sealed Air üzleti világának központjában a magas technológiai színvonal és innováció – a találékonysággal és hatékonysággal párban állnak, továbbá a piacon elsőként jelentek meg fogyasztóorientált szemléletmóddal. A csomagolóanyag piacon először ők vezettek be olyan termékvariánsokat, mint a zártcellás, könnyű párnázó anyag, a térkitöltő habcsomagoló és a komplett napenergiás futórendszer. A vállalat legkiemelkedőbb terméke az előbb említett párnázó anyag, mely az AirCap márkanévre hallgat, és egyediségét a záró bevonat adja a többi - versenytársak által előállított - buborékfóliás termékkel szemben. Bár piacvezető vállalatról beszélünk, mégis komoly kihívásokkal kell szembenéznie a Sealed Air-nek a 80-as évek elején. Az egyik fenyegető veszély, hogy – elsősorban az ár érzékeny európai piacon – folyamatosan esik a cég piaci részesedése, ugyanis ott megnőtt az olcsóbb csomagolóanyagok iránti...
Words: 599 - Pages: 3
...2. SUMMARY The protective packaging market is becoming more competitive. Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective. A new company (GAFCEL) has entered the market with an uncoated product and is having success on the New York, California and Ohio market. Sealed Air will face further erosion of its US market share. Based on the analysis of the AirCap® product as well as on the analysis of the market, we will answer questions regarding Sealed Air's reaction to its new competitor GAFCELL and the opportunity to introduce a new uncoated product in the market. We will make marketing recommendations on how to introduce this new product and in which geographical market to launch it in order to maintain Sealed Air as a leader of the protective packaging market. 3. QUESTIONS 3.1. What should Sealed Air be trying to accomplish in any decision it makes in response to the GAFCEL threat? * It should be trying to gain back the market share that was taken by GAFCEL and it should ensure it does not loose anymore market share. * It should ensure it keeps its reputation of a company built on 'technical accomplishments' and must ensure its image does not suffer from the possible introduction of this new...
Words: 4102 - Pages: 17
...NES Question 1 Indeed, the amount of money that Chen was told to give each of the government officials was not much, but the action itself would have some consequences. However, it is unquestionably right to look at these consequences in two ways, the rule of law and local culture. First, According to the Chinese law, giving gifts of any kind to the government officials with intent of taking advantage of their position and power to conduct illegal action is bribery. This action of giving money to government officials may therefore be regarded as bribery; as a result involved parties may be penalized or even end up in jail. The Stakeholders may also decide to withdraw investing in such a corrupt environment. Secondly, it is undeniably true that local culture plays a tremendous role in a local business environment, therefore we must also argue with regards to culture. As far as Chinese culture is concerned, the need of maintaining networks or relationships (locally known as “關係Guan Xi”) in business environment is tremendously important and it is deeply rooted in the Chinese people’s DNA and other Asian countries that are also influenced by the Teachings of Confucius. According to the teachings of Confucius, relationships or networks(關係), and Face (mian zi), were among other things that were highly emphasized and helped to build up the Chinese culture which can be evidenced by the findings of Geert Hofstede in his theory of culture dimension that most Asian culture with no exception...
Words: 617 - Pages: 3
...The Space Shuttle Challenger disaster occurred on January 28, 1986, when Space Shuttle Challenger (mission STS-51-L) broke apart 73 seconds into its flight, leading to the deaths of its seven crew members. The spacecraft disintegrated over the Atlantic Ocean, off the coast of Cape Canaveral, Florida at 11:38 EST (16:38 UTC). Disintegration of the vehicle began after an O-ring seal in its right solid rocket booster (SRB) failed at liftoff. The O-ring failure caused a breach in the SRB joint it sealed, allowing pressurized hot gas from within the solid rocket motor to reach the outside and impinge upon the adjacent SRB attachment hardware and external fuel tank. This led to the separation of the right-hand SRB's aft attachment and the structural failure of the external tank. Aerodynamic forces broke up the orbiter. The crew compartment and many other vehicle fragments were eventually recovered from the ocean floor after a lengthy search and recovery operation. The exact timing of the death of the crew is unknown; several crew members are known to have survived the initial breakup of the spacecraft. The shuttle had no escape system, and the impact of the crew compartment with the ocean surface was too violent to be survivable. The disaster resulted in a 32-month hiatus in the shuttle program and the formation of the Rogers Commission, a special commission appointed byUnited States President Ronald Reagan to investigate the accident. The Rogers Commission found NASA's organizational...
Words: 2145 - Pages: 9
...The Note on Marketing Strategy (9-598-061) describes the scope of marketing analysis needed to provide the basis for the development of a marketing strategy and the supporting implementation plan. The type of in-depth understanding of factors described there is often usefully supplemented by numerical analysis; at times, we need relatively complex, computer-supported analysis. At others, a low-tech approach utilizing the proverbial “back of the envelope” and maybe a calculator does the job. This note defines key terms and basic calculations useful in both case analysis and real-life marketing decision-making. To accompany this knowledge, one needs to develop some intuition about which type of numbers to look at when. A program of case studies offering repeated exposure to and practice in these issues is a good mechanism for developing skill in using quantitative analysis to develop and support your argument. Basic Terminology (a) Types of Cost Most of the time, a seller hopes to get a price which more than covers his or her cost. In everyday conversation, we might simply say they are trying to make a profit. We would measure that profit as the difference between the revenues taken in and the costs incurred. It is often useful to make a distinction between two kinds of costs, fixed and variable. We define fixed costs as those that remain at a given level regardless of the amount of the product produced and sold. An example of a fixed cost would be the firm’s...
Words: 3211 - Pages: 13
...II Monographic Thesis ADSORPTION HEAT PUMPS USING THE ZEOLITE-WATER PAIR: Operating principle and applications Author: Federica FURNARI 1 SUMMARY Introduction ___________________________________________________________________ 3 Chapter 1 Why choosing water-zeolite? ____________________________________________________ 5 Chapter 2 Operating principle of water-zeolite heat pump ____________________________________ 8 Chapter 3 Technological applications _____________________________________________________ 11 Solar-powered adsorption icemakers _____________________________________________________ 12 Self chilling beer kegs _________________________________________________________________ 15 Solar-powered adsorption air conditioners ________________________________________________ 16 Chapter 4 Key issues for future development _______________________________________________ 18 The heat/mass transfer issue ___________________________________________________________ 19 Heat recovery _______________________________________________________________________ 21 Bibliography _________________________________________________________________ 24 2 Introduction Although adsorptive processes have been extensively studied for gas separation, catalysis, etc., it is only recently that they have been proposed for heat management. The interest in adsorption systems started to increase, firstly due to the oil crisis in the 1970s that lead to a concern about...
Words: 4863 - Pages: 20
...solve cases that can only be explained or resolved by applying analytical methods of investigation and instrumentation with chemistry as the main core of discussion. Forensic chemistry is a broad and diversified field of science. It includes all branches of chemistry and the application of its principles to solve crimes when it arise in the administration of justice. Significantly, Forensic chemistry is vital in crime detection when the components or chemical composition, structure of physical evidence/s collected from the scene of the crime are needed to support in the speedy solution of crime. Application of forensic chemistry is legally applied to the following: 1. Primarily, Forensic Chemistry deals in the recognition, identification, preservation, packaging & transportation of physical evidence collected at the crime scene. 2. In crime detection, it is applied in the identification of poisons, blood, semen, feces, urine, saliva, and other body fluids whether fresh or dried. It also include other stains of interests from ob-gynecological origin, mineral stains, fruits and/or vegetable stains. 3. It is involved in determining the kind of ink used in signature writings, and the kind of paper of a questioned document. 4. The knowledge of properties of volatile substance like organic solvents (alcohol, acetone, etc), accelerants (gasoline, kerosene, oils), and miscible materials such as textile fibers from clothing, are applied in forensic analyses of arson cases. 5...
Words: 14017 - Pages: 57
...d Fishery Products Hazards and Controls Guide > Chapter 13: Clostridium botulinum Toxin Form… 06/06/2012 U.S. Food & Drug Administration Food Home Food Guidance, Compliance & Regulatory Information Guidance Documents Chapter 13: Clostridium botulinum Toxin Formation (A Biological Hazard) - 3rd Edition A later version 1 of this guidance issued in April 2011. Below is an earlier version. June 2001 Fish and Fisheries Products Hazards and Controls Guidance Third Edition Return to table of contents 2 Hazard Analysis Worksheet STEP #10: Understand the potential hazard. Clostridium botulinum toxin formation can result in consumer illness and death. This chapter covers the potential for C. botulinum growth and toxin formation as a result of time/temperature abuse during processing, storage and distribution. The growth of other pathogens and the formation of other toxins as a result of time/temperature abuse during processing are covered in Chapters 7 (histamine formation), 12 (pathogen growth during processing other than C. botulinum), and 15 (Staphylococcus aureus toxin formation in hydrated batter mixes). Additionally, the prevention of C. botulinum toxin formation during storage and distribution of the finished product by drying is covered in Chapter 14. The prevention of C. botulinum toxin formation during storage and distribution of the finished product by specialized cooking and hot filling procedures is covered in Chapter 16. The prevention of C. botulinum toxin...
Words: 13298 - Pages: 54
...Monarch Airlines Boeing 787 Dreamliner Training School Data Centre - Case Study Background Monarch Aircraft Engineering provides maintenance, repair and overhaul services for its sister company Monarch Airlines as well as a number of other airlines. With maintenance hangar facilities at London Luton Airport, Manchester Airport and Birmingham Airport they provide line maintenance throughout Europe and beyond on a wide range of aircraft types. As part of Boeing’s GoldCare programme for the Boeing 787 Dreamliner, Monarch created a new training facility at their Luton engineering base. Part of this requirement was a new data centre to support the Boeing 787 Dreamliner training centre. The Challenge Monarch’s new Boeing 787 Dreamliner training facility is located in existing buildings at their Luton HQ. Converting a workshop building into a Data Centre with the high levels of resilience and performance demanded by Boeing and Monarch required careful design and planning. Designing the cooling system to cope with the nonstandard airflow requirements of Monarchs avionic equipment in an existing building with low ceilings was particularly challenging. “AIT project managed the design, build and fitting out of our Boeing 787 Dreamliner training facility data centre from start to finish. Their expertise and professionalism has resulted in a very efficient and reliable data centre” Rainer Kern, Monarch Aircraft Engineering control. connect. communicate The Solution ...
Words: 519 - Pages: 3
...A Comparative Study of Varying Fabrics to the height of the Hot Air Balloon I. Introduction a. Background of the Study Fabric refers to any material made through weaving, knitting, spreading, crocheting, or bonding that may be used in production of further goods like garments. In the Philippines, we have The Philippine Textile Research Institute (PTRI), as a line agency of the Department of Science and Technology (DOST) in supporting the local textiles in achieving global competitiveness through the utilization of indigenous resources, and development of technical competence in textile production and quality assurance. Fabrics come in different kinds such as cotton, wool, linen and silk. Cotton is made from vegetable fiber and adaptable to a wide variety of purposes; it is strong, absorbent and easily washed/dyed. Wool is made from the hair of various animals, including sheep, llamas, camels, and goats; wool is very resilient, warm and it resists wrinkling. Linen is made from the flax plant, and is considered the strongest of the vegetable fibers; it is washable, it wrinkles easily and it is highly absorbent. Silk is made from the cocoon of a species of caterpillars; silk is very strong, absorbent and has a brilliant sheen. All silks come from Asia, primarily China, and are considered as one of the finest textiles. Hot air balloon is one of the oldest successful human-carrying flight technologies. It consists of the envelope, the burner and the basket or the gondola...
Words: 1518 - Pages: 7
...online portal The intention of OER is to encourage information access by introducing this free, open and accessible method of obtaining educational material. Many academic institutions have adopted OER to encourage learning research by supplying learners and educators with good learning and teaching content. OER provides an array of information in the forms of books, articles and journals, it may lessen the need for students to acquire knowledge through interactive lectures but it may not fully replace the role of universities, „The business case for universities would be different, of course completion or certification...
Words: 1466 - Pages: 6
...Could it be that the United States Government is covering up the existence of aliens? It is believed that the United states Government was covering up information pertaining to UFO sightings in Roswell, Mexico. The Government has sealed several documents discussing both incidents. Melanie Eversley from USA today states “Documents regarding the alleged landing of beings from outer space are locked up at the CIA’s headquarters in Langley, Virginia.” Witnesses have been interrogated and threatened to not speak on what they’ve seen or heard (Blake,34). It all began In July of 1947, something strange happened, a large unidentified flying object was spotted in the sky and crashed in the vast desert of Roswell. A rancher named William Brazel found metallic sticks held together with tape, chunks of plastic and foil reflectors, and scraps of a heavy, glossy, paper-like material. Immediately Brazel called the local sheriff department and spoke with sheriff George Wilcox and stated that he might have recovered the remains of a flying saucer. Wilcox, according to various sources, contacted military authorities at the Roswell Army Air Field, where official Major Jesse Marcel was sent to investigate. After the findings were examined officials were sent to take aways the remaining’s of the crash. This sighting caused chaos in the town of Roswell. There were many eye witness reports of alien like creatures that were next to the destroyed craft. Witnesses who saw the crash site, before confronted...
Words: 2000 - Pages: 8
...Admission Team at 518-464-8833. Bachelor of Science in nursing (BRN) and RN to Master of Science in nursing (MRN) applicants must submit an official transcript showing the completion of associate degree nursing education or RN diploma education. Nursing courses completed at institutions other than Excelsior College are only evaluated upon enrollment. International Nurses: Admission to the associate degree in nursing programs is not open to international students. See page 6 for additional information. Required Documents You are required to submit official copies of transcripts as part of the application process. Official transcripts/documents are those that a college, testing agency, or education office sends or gives to you in their sealed...
Words: 4543 - Pages: 19
...Essay: Taiwan Gas explosionBy: Leo Chen | 2014/09/09 | Three hours before the midnight of July 31, 2014, the Fire department of Kaohsiung city (The second largest city of Taiwan) received an emergency call to report a gas-leaking case. Five minutes later the fire trucks arrived, and found white smoke kept rising up from several drain ditch covers, strong and unpleasant odor filled the air, the Fire department judged as leaking of flammable gas; so they sealed several blocks, restrained surrounding traffic, and tried to dilute the gas by spreading water, and call for EPA’s (Environmental Protection Administration) emergent assistance in the meantime, to identify the substance to cool down the temperature with proper procedure…Unfortunately, a series of gas blasts started just before midnight, huge fireballs soaring in the air that the flams even flung a car to the roof of a 3-story building. The pipeline-blast tore trenches under several main roads as long as 6 kilo-meters, and the cratered streets swallowed cars and trucks… that killed 30 people and injured over 300, which left a trail of devastation in the city. After investigations, the explosions were caused by the leak of some 10 tones of propylene gas pipeline into the ground, that a petrochemical company transmit between 2 firms with underground pipeline through main streets of the city for over 30 years, which means those dense underground pipelines were installed even earlier than the area was developed or the residents...
Words: 621 - Pages: 3
