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A. Profil Sew What?Inc.

Sew What?Inc didirikan oleh Megan Duckett pada tahun 1992, perusahaan yang dimulai dari skala penghaisal kecil hingga puluhan juta dollar dengan 35 karyawan. Pada tahun 1997 hingga 1998 secara penuh waktu Megan Duckett mendirikan perusahaan ini. Perusahaan ini bergerak dalam bidang desain, pembuatan dan pemasangan bahan untuk perlengkapan teater. Dengan cara promosi sederhana dari mulut ke mulut bisnisnya semakin dikenal. Seiring perkembangan usahanya jumlah pelanggan Sew What?terus bertambah namun tidak menggunakan teknologi informasi untuk menunjang usahanya. Salah satu pelanggannya menyatakan bahwa perusahaannya tidak kredibel karena tidak memiliki website sehingga Megan Duckett kehilangan kontrak yang besar untuk bisnisnya. Oleh karena itu Megan Duckett belajar dan tanggap dari kesalahan yang terjadi, maka dia mulai menggunakan website dengan fitur sederhana menggunakan Microsoft Publisher. Untuk meningkatkan website yang dibuat, Megan Duckett mengambil kursus mengenai cara membuat website yang menarik. Perbaikan website Sew What ini menjadikan perusahaan tersebut semakin berkembang dengan konsumen di seluruh dunia seperti rock international, Gucci dan majalah Rolling Stone sehingga mengalami kemajuan yang pesat. Berikut adalah tampilan mengenai website yang telah dikembangkan oleh Sew What?inc. dengan alamat : www.sewwhatinc.com.

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B. Pertanyaan Studi Kasus 1. Bagaimana Teknologi Informasi berkontribusi ke kesuksesan bisnis Sew What? Inc. Berikan beberapa contoh dari kasus ini mengenai nilai bisnis teknologi informasi yang menunjukkan kesimpulan ini Jawab : Pemanfaatan teknologi informasi yang dilakukan oleh Megan Duckett telah membawa bisnisnya menjadi perusahaan yang kredibel di kalangan internasional dengan menangani proyek-proyek yang dengan skala besar. Langkah tersebut menjadi katalisator dalam memperkenalkan produk-produk yang disediakan oleh Sew What?Inc. Kontribusi teknologi informasi terhadap kesuksesan Sew What?Inc. dapat diketahui dalam beberapa hal antara lain : a. Ekspansi pasar/perluasan pangsa pasar. Melalui penggunaan teknologi informasi yakni website, menjadikan bisnis Duckett memiliki perkembangan konsumen dari konsumen lokal menjadi konsumen internasional di seluruh dunia. Hal ini karena website memiliki fitur-fitur yang dapat menjawab keinginan konsumen dan akses internet memudahkan semua orang dapat mengetahui bisni yang dijalankannya.

b. Edukasi Pelanggan Website yang dimiliki Sew What?Inc. dapat membantu pelanggan dalam desain tirai untuk konsep panggung atau teater. Pelangan mendapat kemudahan untuk mencari desain tirai dengan pilihan warna yang cocok dengan konsep panggung atau teater yang diinginkan pelanggan. Hal ini dapat memberikan solusi yang tepat sesuai dengan keunikan yang akan ditampilkan oleh pelanggan tersebut.

c. Pelayanan Pelanggan Untuk memberikan pelayanan terhadap pelanggan, Sew What?Inc. dalam website yang disajikan menyediakan semua konten informasi termasuk teks dan gambar. Selain itu disediakan situs tersebut dengan beberapa versi bahasa seperti bahasa Spanyol, bahkan variasi bahasa Inggris dengan beberapa dialek antara lain Ejaan Inggris – Amerika, Inggris versi Australia atau Inggris versi British. Website ini memungkinkan pelanggan untuk lebih mudah menyesuaikan bahan, pilih warna, dan belajar tentang produk nya. Berikut ini adalah salah satu tampilan pilihan desain tirai yang disajikan dalam website Sew What?Inc.

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d. Perhitungan Biaya Website yang dikembangkan Megan Duckett menyajikan fitur dimana calon pelanggan dapat melacak alur proses produksi dari proyek dan dapat mengetahui perhitungan biaya yang dihasilkan secara akurat.

e. Re-engineering Proses Bisnis Dengan website ini dapat memberikan alur informasi dalam melakukan identifikasi perubahan proses yang berguna dan memberikan umpan balik untuk mengevaluasi hasil yang dilakukan oleh Megan Duckett. 2. Jika Anda seorang konsultan manajemen untuk Sew What? Inc., apa yang akan Anda sarankan kepada Megan Duckett pada saat ini untuk menjadikan bisnisnya lebih sukses lagi? Apa peran teknologi informasi akan diajukan pada proposal Anda? Berikan beberapa rekomendasi yang spesifik. Jawab : Dalam artikel Sew W`hat?The role of Information Technology in Small Business Success tidak ada penjelasan mengenai tantangan bisnis yang dialaminya saat ini. Untuk menjaga dan meningkatkan kesuksesan bisnisnya, Megan Ducket sebaiknya memberikan fleksibilitas yang signifikan mengenai hal-hal yang penting untuk pengambilan keputusan dalam Teknologi Informasi di masa mendatang. Hal ini bertujuan untuk mempertahankan reputasi positif yang sudah dimiliki untuk terus ekspansi ke dalam bisnis yang baru dan tidak cukup puas dengan prestasi dan penghargaan yang telah diperolehnya hingga saat ini. Keberhasilan usahanya harus tetap fokus pada profit perusahaan yang ingin dicapainya. Dan hal ini tentunya didorong oleh kinerja karyawannnya yang optimal, sehingga Megan Duckett harus memperhatikan karyawan yang telah mensukseskannya. Beberapa saran yang saya ajukan untuk bisnis yang sedang dikembangkan oleh Sew What?Inc. antara lain ; a. Website yang sudah menarik untuk pelanggan sebaiknya menyediakan beberapa rekomendasi khusus untuk pelanggan. Sehingga pelanggan tidak hanya memilih produk yang tersedia, tetapi juga sebagai penyedia jasa solusi bagi pelanggan dalam hal pengembangan produknya. b. Website sebaiknya disajikan lebih interaktif dan mudah dimengerti dalam waktu yang sinkat, sehingga pelanggan mendapatkan kemudahan dalam pencarian produk yang diinginkan dan mengefisiensikan waktu dalam melakukan proses pencarian. c. Mengembangkan aplikasi Decision Support System (DSS) dan Management Information System (MIS). Melalui DSS, bisnis yang sedang berjalan sebaiknya ditunjang dengan program untuk memudahkan pengambilan kepurusan mengenai bisnis seperti dalam aplikasi ramalah kentungan suatu proyek dan analisa resiko yang mungkin terjadi dari suatu proyek tersebut. Sedangkan aplikasi Management Information System (MIS) dapat dikembangkan oleh Sew What?Inc. untuk analisa penjualan secara periodik, mengetahui kinerja produksi dan lain-lain. 3. Bagaimana penggunaan teknologi informasi dapat membantu bisnis kecil Anda untuk menjadi lebih sukses? Berikan beberapa contoh untuk mendukung jawaban Anda Jawab :

Dewasa ini telah terjadi ledakan informasi, informasi amat diperlukan bagi kegiatan operasi manajemen. Jumlah informasi yang banyak sekali mengakibatkan sebagian informasi dilakukan manusia dan sebagian lagi dilakukan oleh mesin, akibatnya munculah gagasan untuk mengatasi persoalan sebaiknya manusia dan mesin membentuk sebuah sistem gabungan dengan hasil yang diperoleh dari dialog dan interaksi antara mesin (komputer) dan manusia pengolahnya. Teknologi informasi merupakan satu dari sekian banyak hal yang dibutuhkan dalam perkembangan bisnis di dunia tanpa terkecuali Indonesia, bahkan kita dapat menyebutnya sebagai faktor pokok bagi perkembangan dunia bisnis saat ini. Di mana-mana sudah menggunakan TI dalam memproses kegiatan bisnis. Hal itu jelas saja karena TI memberikan kemudahan bagi para pebisnis untuk melakukan kegiatan bisnis. Alasan perusahaan menerapkan TI dalam perusahaannya adalah agar semakin dekat dengan konsumen karena kemampuan TI untuk mendekatkan jarak dan waktu sehingga semakin mendekatkan produk perusahaan kepada konsumen. Hal ini membuat bisnis di Indonesia semakin berkembang. Kita bisa membayangkan perusahaan yang tidak menerapkan TI hanya akan menunggu hari di mana perusahaan tersebut bangkrut. Berbisnis dengan menerapkan teknologi informasi membuat peluang pasar terbuka lebih luas. Berbisnis lewat internet akan mempermudah mempromosikan produk, mencari konsumen, pelanggan. Terdapat faktor yang mempengaruhi perkembangan bisnis yaitu: kompleksitas bisnis yang semakin meningkat yang dipengaruhi oleh pengaruh ekonomi internasional,kompetisi bisnis global, pekembangan dan pertumbuhan TI, pendayagunaan waktu, pertimbangan sosial dan kapasitas teknologi informasi yang dipengaruhi oleh: kapasitas pelayanan kebutuhan informasi, kapasitas interaksi dalam jaringan komputer, kapasitas kecepatan akses data. Di bidang bisnis baik perdagangan barang maupun jasa komputer peranan teknologi informasi akan sangat penting untuk kegiatan transaksi baik rutin, periodik, maupun insidental dan menyediakan banyak informasi dengan cepat dan tepat. Pengaruh dan peranan TI terhadap perkembangan bisinis online di antaranya adalah: • TI yang dapat memudahkan penyebaran informasi mampu mengembangkan bisnis online ke berbagai wilayah di dunia. seperti e-commerce yang digunakan oleh perusahaan penjual buku, musik , video, permainan dan barang elektronik • Banyaknya tenaga ahli dalam bidang TI juga membantu menumbukan bisnis online di internet. Dengan banyaknya tenaga ahli dalam bidang TI, bisnis online banyak mengalami perbaikan sistem. Bisnis online tadinya sangat rentan dengan penyadapan kartu kredit yang menyebabkan ketidaktertarikan konsumen terhadap bisnis ini. Namun dengan adanya perbaikan sistem, maka kerahasiaan identitas konsumen pun lebih terjamin. Konsumen dapat kembali percaya membeli keperluannya di perusahaan bisnis online. • Bisnis online banyak digemari karena fleksibilitasnya. Seseorang tidak harus berada di tokonya untuk menunggu pelanggan, namun dengan komputer dan konektivitasnya sudah dapat menjual produknya ke seluruh negara. Pembeli pun tidak harus keluar untuk membeli keperluannya, karena dengan hanya membeli secara online, barang pembeliannya bisa diantar langsung ke rumah. Contoh bisnis yang menggunakan teknologi informasi antara lain bisnis bukalapak.com. Bukalapak merupakan salah satu online marketplace terkemuka di Indonesia yang dikembangkan oleh Achmad Zaky. Seperti halnya situs layanan jual-beli menyediakan sarana jual-beli dari konsumen ke konsumen. Siapa pun dapat membuka toko online di Bukalapak dan melayani pembeli dari seluruh Indonesia untuk transaksi satuan maupun banyak.. Achmad Zaky mulai merintis usaha jualan online dengan e-commerce. Zaky dan tim mulai fokus mengembangkan fitur-fitur dan fasilitas Bukalapak.com. Waktu berlalu dan kini Bukalapak telah menjadi tempat transaksi jual-beli senilai lebih Rp.500 juta setiap hari.[pic]

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...In “Our time”, John Edgar Wideman has responsibility of telling the story of the boy who went into prison. The boy is Wideman`s younger brother, Robby, who is a black sheep of the family. Wideman uses three voices tell his brother`s sad story to explain what caused Robby “went bad”. The three voices are his brother Robby, his mother and himself. Wideman has many purposes for telling the story of Robby. First of all he is trying to understand him. He tries to learn his terms. In other words tries to comprehend why his brother is very different. While he does, this he can also reflect and learn a lot about himself. Wideman has many struggles in accomplishing all of this. He is trying to tell the story of his brother from a neutral perspective. He believes if he only tells it from his point of view, he could not tell a true Robby’s story. It is very hard for him to hear his brother story without listening to himself. This struggle can be seen in this essay, “The hardest habit to break, since it was the habit of a lifetime, would be listening to Xu 2 myself listen to him. That habit would destroy any chance of seeing my brother on his terms; and seeing him in his terms, learning his terms, seemed the whole point of learning his story” (672) Because of this Wideman has to use different views to show the true story of his brother Robby includes...

Words: 1278 - Pages: 6

Premium Essay

Brown Bear, What Do You See

...In the afternoon the students in the classroom get again in small group, this time they had an activity where they need it to finish a card for someone special since it was Valentine. Each student was called one at a time, while the student was waiting for his turn; he sat down on the carpet and grab a book to read. I did ask the student if he can please read the story to me “Brown Bear, Brown Bear, What Do You See”, he was able to retell the story by looking at the picture. During this time I was able to hear him clearly when he spoke, through the course of the day I notice that many of the things that he was saying it was a little bit hard to understand, many times the other students restated what he was trying to say, or ask him several...

Words: 554 - Pages: 3